Today in Digital Marketing

Latest Episodes:

Are All Your FB/IG Stories About to Be Cropped? Nov 18, 2019

Show notes

Google tries its hand at social media again, if only barely
Facebook’s change to vertical videos will impact a LOT of marketers
Is TikTok about to change its name?
A warning for those of you using Facebook’s dynamic ads

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

New Groupings, New Placements, and New Ads Platform Nov 15, 2019

Show notes

Twitter changes its mind on blocking cause-related ads
A nice update to Creator Studio for agencies or multiple-location brands
A new placement looks like it’s coming to Facebook ad
And a roundup of this week’s changes to the Facebook Ads manager

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Facebook knows best. I SAID, FACEBOOK KNOWS BEST!! Nov 14, 2019

Show notes

Facebook might be removing your ads’ link descriptions
Yes, your Return on Ad Spend metric is down. Everyone’s is.
Adobe rolls out a real-time and cross-channel data platform
It’s beginning to look a lot like I should be an Instagram influencer

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Which Video Format Performs Best — Square? Vertical? Wide? We have the answer. Nov 13, 2019

Show notes

YouTube wants to know how kid-friendly you are
Which video formats perform best on Facebook? We have the answer
A nice new feature from LinkedIn if your brand uses any kind of CRM
And a cool little tool that will get you a transcript from online videos — for FREE

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Facebook Pulls One of the Best Ad Formats Around 😡 Nov 12, 2019

Show notes

Facebook’s ads manager crashes
Instagram is positioning itself against TikTok
Google will narc on your brand’s web site
And Facebook pulls one of the best ad formats in existence, because of course they did

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

Some sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

A New Way to Spy on Your Competitors' Ad Targeting Nov 07, 2019

Show notes

Catalog ads in What’sApp
Facebook’s new campaign recommendations aren’t really helpful at all
A new way to see the targeting your competitors are using
And your annual reminder to NOT screw up November 11th

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

Some sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Play Stupid Games, Win Stupid Prizes Nov 06, 2019

Show notes

Ad Recall lift studies — now, without a huge budget. But there’s a catch.
YouTube launches Shopping ads just in time for the holiday season
Ads in Google Images are now a thing, because of course they are
The stupid marketing blunder of the day is by an Instagram influencer… you know you love to hear about those, you horrible person you

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

Sources:

https://www.androidpolice.com/2019/10/30/google-pulls-ads-from-podcast-addict-app-because-adult-podcasts-exist/
https://brobible.com/culture/article/instagram-model-destroy-statue-more-folllowers/
https://www.marketingdive.com/news/shopping-ads-land-on-youtube-reflecting-videos-role-for-consumers/566715
https://www.seroundtable.com/google-search-console-speed-reports-api-28489.html
https://www.socialmediatoday.com/news/snapchat-releases-latest-update-of-trending-topics-on-the-platform-infogra-16/566671/
https://www.socialmediatoday.com/news/pinterest-outlines-rising-pin-trends-in-latest-report-infographic-3/566667/

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Oh, You're Gonna Get CBO, Buster! Nov 05, 2019

Show notes

Instagram is locking brands out of their accounts. Again.
Facebook plans to limit how many ads you can run at one time.
Some nice tips on getting more YouTube views using its new Timestamp feature
And why you should get a bit of historical context before you launch a promotion named after an actual massacre.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Facebook ad competition is ⬆UP... but costs are ⬇ DOWN?! Nov 01, 2019

Show notes

More competition for Facebook ads — but ad costs are... DOWN?
Facebook shuffles around its video metrics
Google’s new all-in-one Wordpress console
And how do you REPAIR your Facebook page’s algorithmic performance

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Instagram hates you. Oct 31, 2019

Show notes

Instagram’s having a temper tantrum — again
Snapchat updates its bid recommendations
VR isn’t catching on as fast as Zuckerberg thought it would
And some nice updates for brands who use Click to Messenger ads

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Our TOPPODCAST Picks

Follow Us

Stay Connected

Today in Digital Marketing

Related Podcasts

Links

Stay Connected