Today in Digital Marketing

Latest Episodes:

Add "Google Cameos" to Your Brand's Next Video Strategy Dec 18, 2019

Show notes

Why your next video strategy may include something called Google Cameos
What costs more? Clicks on Facebook or Clicks on Twitter?
Instagram is set to add even more restrictions to promotions
And Snapchat gets… shall we call it… “inspired” by TikTok?

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Solid Updates to Facebook Live and LinkedIn Groups Dec 17, 2019

Show notes

Facebook’s Live Video service just got a solid update
LinkedIn Groups also got some nice new features
And the top five most downloaded apps for the last decade was dominated by… guess who?

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

That's a Nice Lookalike You've Got There. Be a Shame if Something Happened to It... Dec 17, 2019

Show notes

I know you WANT to, but don’t you dare touch that lookalike audience
A couple of year-end content ideas for those of you on Snapchat
Twitter just gave a whole lot of PR people a huge headache
And two killer Facebook ad campaign tactics from Jon Loomer, including how to geotarget people who are in one specific building

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Is Your Platform Not Showing Incoming Facebook PMs? Dec 13, 2019

Show notes

Here comes the “While Binge-Watching” targeting option
Here’s the WORST possible time to tweet your news release out
Finally, Swipe Up to CALL ads are coming
And the new digital ad format that literally listens to you.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Wait... Does the 'Link in Comments' Trick Actually Work?! Dec 12, 2019

Show notes

Will the “link in the comments” trick get your post de-ranked?
Facebook releases its brand collaboration tool
What is hybrid-messaging and why do people say it’s going to be big in 2020?
And my thoughts about third-party platform transparency of what they do and DO NOT support

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

https://wersm.com/are-you-ready-for-the-instagram-photo-booth/
Hootsuite report: https://p.widencdn.net/y1dqcb/2020_Trends_Report

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

How the BBC Added 10,000 Followers EVERY DAY Dec 11, 2019

Show notes

They added 10,000 new followers a day — without a penny in ad spend. Here’s how they did it.
If you’re outsourcing your content creation, you’re not alone
Facebook continues its theme of “We know best, just let us decide how to run your ads”
And Google proves… people here in Canada… apparently… are nuts.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

ShareKit.io — Change any link's social media preview Dec 10, 2019

Show notes

How do you get your closed Facebook AD account re-opened? In at least one case, apparently by BRIBING an employee there
A primer on last-action attribution — what it is and why you shouldn’t trust it
Facebook launches its new Creative Hub — it’s very pretty and kind of non-functional
And I’ve found a really solid tool that will help you find your next Influencer partner on TikTok

This episode is sponsored by ShareKit.io

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Using Dynamic Content Ads? You'd Better Sit Down For This. Dec 09, 2019

Show notes

We learn the REAL reason Instagram is hiding Likes — and it has nothing to do with the mental health of its users
Canva gets ready to launch a video product
TikTok releases its top videos for 2019 list — cowboys and skeletons got robbed
And how much do you have to spend to get good results on Facebook’s Dynamic creative ads? You’re not gonna like the answer.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

https://newsroom.tiktok.com/en-us/tiktok-top-100-2019

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Is the Era of Personalized Marketing Already Over? Dec 06, 2019

Show notes

Have most digital marketers have given up on personalization?
Four primary content marketing trends you should know about going into 2020
Google tries its hand at machine-learning-based ads recommendations
And the reason you lost YouTube subscribers today

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Broad or Lookalike: Which is Better? Dec 05, 2019

Show notes

Facebook is suing advertisers over deceptive practices
A nice addition for those of you who are face-deep in Search Console every day
Better check your Instagram to make sure their latest change doesn’t cut your DMs off
And the journey so far to put one ad — just one — on this very podcast.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy