Today in Digital Marketing

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**Today in Digital Marketing**

**Every Friday:** An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. **Every Tuesday**: A deep-dive episode into one specific digital marketing topic.

Latest Episodes:

Finally... Pixels in Facebook Groups! (Sort of.) Feb 06, 2020

Show notes

Here’s how you can pixel and advertise to people in Facebook Groups!
Google Shopping ads have a new placement — one that’s huge
Bing went down, Google’s buggy, Spotify upgrades, and TikTok moves more of itself to the desktop

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
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Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

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--- Send in a voice message: https://anchor.fm/todayindigital/message
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Bye Bye, Mid-Rolls ☹️ Feb 06, 2020

Show notes

Snapchat has some catching up to do
Facebook will now let you send price drop alerts to customers in Messenger
LinkedIn now lets you spy on the ads your competitors are running
And Twitter finally adds the one feature digital marketing managers have been asking for — for years

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Last night, I had the strangest dream. Feb 04, 2020

Show notes

How does overlaid text on your Instagram images affect your reach?
YouTube is killing it in ad revenue
A couple of things you should check if you use Google’s search console or Google My Business
And a nice new addition for large teams in Sprout Social

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

CaN cAsE-senSiTiVE uRLs hUrT yOuR gOoGLe RaNkiNG? Feb 03, 2020

Show notes

Does case-sensitivity matter on your brand’s web page?
Google may be showing photos of your business that you DON’T want out there
How does your brand dip its toes into the TikTok waters
And a security leak at a major landing page provider may have exposed confidential data.

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

This Episod...... [SEE MORE] Jan 31, 2020

Show notes

How much will a TikTok influencer cost you? Maybe less than you think.
Amazon reveals its plans for brands BEYOND e-commerce
Snapchat launches a new feature some people think could be huge
And LinkedIn just keeps growing

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Facebook Has a B*tthole Problem Jan 30, 2020

Show notes

Facebook has more advertisers than ever. So why did its share price fall?
Google drops a campaign setting that a lot of us use
Microsoft adds some nice AI-based text ads
And are chatbots coming back?

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Will Location Marketing Save Us from the Cookiepocalypse? Jan 29, 2020

Show notes

Google just can’t make up its mind on how to compete with TikTok
Will location marketing rescue us from the coming cookie-pocalyse?
One of the web’s biggest players drops dramatically in Google traffic
And a HUGE hole discovered in one of the most popular Wordpress frameworks

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Here Come the TikTok Journalists Jan 28, 2020

Show notes

Vine is back, baby! And it’s… underwhelming.
Your Google ads are getting more clicks… here’s why you DON’T want that
Pinterest launches augmented reality — a little late, but they’ll be a big player
And LinkedIn makes its employee advocacy functionality free.

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Jack Dorsey Will Break Your Heart 💔 Jan 16, 2020

Show notes

Facebook backs away from place ads on Whatsapp
Microsoft drops an important search results metric
Google thinks it has a better way to showcase and sell YOUR products
And some news on the single biggest change to Twitter you’ve probably ever wanted

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

TOD’S SOCIAL MEDIA: