Today in Digital Marketing

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**Today in Digital Marketing**

**Every Friday:** An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. **Every Tuesday**: A deep-dive episode into one specific digital marketing topic.

Latest Episodes:

Yesterday's Google Update Was... a Doozy 😕 Jan 14, 2020

Show notes

Google’s core update yesterday brought high volatility
A new tool will reveal how changing your bid strategy would affect your campaigns
Instagram completely missed the ball on DMs
And what do CONSUMERS think about hiding Likes on social media?

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Your Ads Will Cost More... and You're Gonna LIKE It, Mister! Jan 13, 2020

Show notes

You’re gonna pay more for ads — and you’re gonna like it!
Good news for B2B marketers
Google puts a face on their search ads
And surprise! Microsoft has two new tools for marketers

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Does 'Digital Engagement' Belong in the C-Suite? Jan 10, 2020

Show notes

Facebook doubles down on Groups
The world’s first gender-specific podcast network has launched
And now people you EXCLUDE from seeing your ads can see them if they want to.

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Stop. Blocking. Complainers. Jan 09, 2020

Show notes

Are you one of the 40% of brands who BLOCK people who complain about you on Twitter?
You probably need a marketing strategy for smart speakers now
Instagram opens up verification
And why are 20% of conversions NOT being reported from iOS?

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

TOD’S SOCIAL MEDIA:

Tod’s web site: http://TodMaffin.com
Tod’s agency: http://engageQ.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin
Mixer: https://mixer.com/HappyRadioGuy

SOURCES:

https://support.sproutsocial.com/hc/en-us/articles/360038048552-Reporting-Updates-January-2020
https://www.bing.com/bp/gettingstarted
https://www.socialmediatoday.com/news/tiktok-adds-new-rules-to-ban-harmful-misinformation-in-the-app/570064/
https://www.socialmediatoday.com/news/whos-complaining-and-what-are-the-most-common-reasons-for-calling-out-bus/570076/
https://www.socialmediatoday.com/news/facebook-will-crackdown-on-fake-review-sellers-following-push-from-uk-regul/570074/
https://marketingland.com/spotify-podcast-ads-can-now-track-impressions-reach-and-audience-data-273937
https://marketingland.com/mailchimp-claims-over-60-share-of-email-industry-in-latest-report-273926
https://wersm.com/how-to-get-verified-on-facebook-and-instagram/
https://marketingland.com/roughly-1-in-4-u-s-adults-now-owns-a-smart-speaker-according-to-new-report-273994
https://www.retaildive.com/news/lululemon-names-nike-veteran-first-ever-chief-brand-officer/570133/
https://marketingland.com/hubspot-adds-abm-attribution-reporting-and-machine-learning-a-b-tests-to-enterprise-offering-273960

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

A HUGE Change to Twitter is Coming Jan 08, 2020

Show notes

NOTE: In this episode, I mention that the full script is in these notes. Turns out, there’s a character limit, so that’s not happening after all. ☹️

The biggest change to Twitter since its launch
A great walkthrough of Facebook’s learning phase from Jon Loomer
Good news for digital marketers in CREATIVE roles
And handle all your brand engagement… through Slack?!

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Links to Tod's social media:

Tod’s web site: http://TodMaffin.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin

Sources:

https://www.theverge.com/2020/1/8/21056856/twitter-replies-limit-option-compose-screen-beta-app-features-new-ces-2020
https://www.businessinsider.com/teen-vogue-story-on-facebook-prompts-sponsored-content-questions-vanishes-2020-1
https://www.socialmediatoday.com/news/facebook-sets-deadlines-for-advertisers-to-comply-with-new-requirements-for/569968/
https://www.foxwelldigital.com/courses/cbo-all-you-need-to-know
https://www.jonloomer.com/2020/01/08/facebook-ads-learning-phase/
https://www.marketingprofs.com/charts/2020/42269/marketing-jobs-firms-hiring-plans-for-the-first-half-of-2020

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

🎶 Things That Make You Go Hmmmm 🎶 Jan 07, 2020

Show notes

Twitter is set to shut its analytics site down
Facebook bans deepfake videos… but of course there’s a catch
What should we call single-set ad campaigns?
And Amazon’s algorithm is just getting creepy now.

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Links to Tod's social media:

Tod’s web site: http://TodMaffin.com
LinkedIn: http://linkedin.com/in/todmaffin
Twitter: http://twitter.com/todmaffin
Instagram: http://instagram.com/todmaffin
Facebook: http://facebook.com/tmaffin

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

That Web Site is Ugly As Sin. (And It's 100% Deliberate.) Jan 06, 2020

Show notes

Twitter launches a brand new ad placement
It’s D-day for children’s brands on YouTube
Yes, Instagram’s growth rate is on the decline
And don’t mock that horribly designed web site. It might just be killing it in conversions.

-----

Can you help spread the word?

Review this podcast at https://ratethispodcast.com/today
AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

"Alexa, Create More Long Tail Keywords Please." Jan 03, 2020

Show notes

Facebook ads manager gets another placement — a HUGE one
How will Siri and Alexa affect your brand’s SEO strategy
TikTok SAYS OMG, we totally didn’t mean to create a DeepFakes feature in our app
And an important update on the Poop emoji.

-----

Help spread the word!

Review this podcast at https://ratethispodcast.com/today
OR click https://ctt.ac/o713H to preview a tweet you can publish

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Google's Huge New Year Update... Didn't Actually Happen Jan 02, 2020

Show notes

GOOGLE makes it easier for your brand to collect reviews
Did Google push out a HUGE algorithm update on New Year’s Eve?
A reminder to get your SEO information from Google, not from SEO providers
And Burger King punks McDonalds in glorious fashion.

-----

Help spread the word! Please review this podcast at https://ratethispodcast.com/today — thank you!

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Guess Who's Set to Dominate Influencer Marketing? (Hint: F___book) Dec 19, 2019

Show notes

Facebook tracks you even with Location Services off and that’s a good thing?
Ad platforms OTHER than the Big Two are starting to round up the wagons
Facebook’s new Instagram influencer database is a bigger deal than it looks
And if your ads aren’t producing the sales they did LAST week — there’s a reason for it, and it’s not your fault.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Links to Tod's social media at at the bottom of http://TodayInDigital.com

Sources: