Today in Digital Marketing

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RIP CMOs Oct 30, 2019

Show notes

Muted colour palettes are all the rage
TikTok’s ads platform is feeling growing pains
And if your Facebook Return on Ad Spend is down… we may have the answer why.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

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What Top-Performing Email Marketers Are Doing (That You're Not) Oct 29, 2019

Show notes

Facebook moves into the medical space and I am both creeped out AND excited
Etsy goes very low-tech to help drive online holiday sales
What you SHOULD be doing to increase your email campaigns' open rates
And Google's big new update not affecting YOU? You'd better check because your reporting tools may be leading you astray.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is at http://patreon.com/todayindigital

Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com or call 1-855-863-6233.

• Connect with Tod: tod@engageQ.com or use this contact form.

• More about Tod: Twitter @todmaffin • LinkedIn • Instagram • Facebook • Web Site

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--- Send in a voice message: https://anchor.fm/todayindigital/message
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🍆 🍑 = 📵 Oct 28, 2019

Show notes

Keep those comments coming from your users, Or Instagram might have to shun you
When are people most receptive to a call-to-action? A new study has the answer.
And kiss your eggplant and peach emoji. Oh no, don’t kiss them. In fact, don’t to ANYTHING sexual to them.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

TikTok is Way, Way Bigger Than You Think Oct 24, 2019

Show notes

Twitter stock crashes today — all because of a bug on their Ads Platform
Google launches a special web series for people just starting out in SEO
Some new features coming to Tweetdeck, if you use that
And Google removes your ability to see who wrote some of your brand’s reviews.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
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Oh, What a Difference 0.1 Stars Makes Oct 23, 2019

Show notes

A clever YouTube series coming that Gen-X and Boomers may identify with
Even more people are tuning into podcasts. Normal people now. Not just the audio nerds.
Snapchat’s down but not out. All while a new clone of TikTok emerges. God help us all.
And some helpful changes to Mailchimp that will let you segment your audiences easier.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
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Are Instagram Carousel Posts Driving Your Metrics Down? Oct 22, 2019

Show notes

Do Instagram carousel posts still drive your metrics DOWN? We have some new data.
The AMP format moves to email, and it could usher in higher email engagement rates
Another day, another new ad format from Google.
And is Facebook recommending your competitors ON YOUR BRAND PAGE?

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Use the hashtag #TiDM to discuss what you hear on today's episode, or add this to your Alexa Flash Briefing.

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
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Is Facebook About to Screw Up Lookalike Audiences? Oct 21, 2019

Show notes

Is Facebook about to screw up Lookalike Audiences?
A smart new marketing tool for musicians who are on YouTube
What happens when you post TOO MUCH in your brand’s own Facebook Group?
And how to avoid TikTok shadowbans

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Use the hashtag #TiDM to send hate mail about the hip-hop lightening round. 😉

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

Hip Hop Beat Loop used under license

Audio ID: 45144305
Copyright : Soundbounce

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Google Ads Finally Fixes Its Huge Reporting Problem Oct 18, 2019

Show notes

Google finally fixes its attribution window reporting
Facebook rolls out Search ads… but there’s a catch. Actually, there are two catches.
Episode 497 of “The FTC Doesn’t Understand Twitter"
And truly the funniest story I’ve heard all month — that involves Yahoo Groups and the British Telephone Network.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Use the hashtag #TiDM to discuss what you hear on today's episode.

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

Music in today’s show:
Title: Happy Happy Game Show
Source: https://www.youtube.com/watch?v=z6nc9IkQfcc
Music: Kevin MacLeod
License: CC BY 3.0 (http://goo.gl/BlcHZR)

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Another One Bytes The Dust Oct 17, 2019

Show notes

Your Facebook Page’s organic impressions are about to drop
Snapchat is testing Dynamic Ads
A new way to control how your brand’s web site appears in Google.
And another early web site heads off to the great server in the sky.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Use the hashtag #TiDM to discuss what you hear on today's episode.

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Goodbye, Grey Checkmark. We Hardly Knew You. Oct 16, 2019

Show notes

Kiss your pretty Facebook Verified badge goodbye
YouTube is ending support for third-party pixels — what that means for YOUR campaigns
And TikTok is gunning HARD for Facebook now
Plus a whole lot more. It was a busy day.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Use the hashtag #TiDM to discuss what you hear on today's episode.

• Connect with Tod: tod@engageQ.com or use thiscontact form.
• More about Tod:Twitter @todmaffin •LinkedIn • Instagram •Facebook •Web Site

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

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