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This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 172: Fake News Creates Huge Opportunity for Branded Content Feb 27, 2017

Show notes

This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands. Rants and raves include a Pixar training course on storytelling. This week's This Old Marketing example: John Yocum Beatty.

This week's story links:

How Is The New York Times Really Doinghttps://om.co/2017/02/20/how-is-the-new-york-times-really-doing/ How Fake News Is Making Real Publishers Look Goodhttp://www.mequoda.com/articles/audience-development/fake-news-making-real-publishers-look-good/ Magazine M&A Speculation Heats Uphttps://www.thestreet.com/story/14000194/1/industry-pressures-lead-to-speculation-on-magazine-m-amp-a.html EPISODE SPONSOR Content Marketing Institute University - http://contentmarketinguniversity.com Content Marketing Awards - http://contentmarketingawards.com Intelligent Content Conference - http://intelligentcontentconference.com RANTS AND RAVES https://www.engadget.com/2017/02/16/pixar-free-courses-khan-academy/ https://www.nytimes.com/2017/02/14/business/dealbook/bundling-online-services.html?mwrsm=Email http://tim.blog/2017/02/08/soman-chainani-the-school-for-good-and-evil/

PNR 171: Apple and Amazon Race to Content Dominance Feb 20, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business. Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech. This week's TOM example: Sinclair Oil.

This week's show links:

Apple's First Original TV Show http://www.recode.net/2017/2/13/14606594/apple-eddy-cue-buy-media-company-no-apple-music http://www.businessinsider.com/apples-first-original-tv-show-shark-tank-planet-of-the-apps-apps-trailer-2017-2 Publishing Executives Believe They Are Five Years Behindhttp://digiday.com/publishers/five-years-behind-confessions-magazine-execs/ Spotify Is looking for Original Podcastshttp://digiday.com/platforms/spotify-looking-original-podcasts/#sthash.YUqYcjyY.gbpl The Onion's CCO Explains Why So Much Content Marketing Suckshttps://contently.com/strategist/2016/05/23/dont-make-a-commercial-the-onions-cco-explains-why-so-much-content-marketing-sucks/ EPISODE SPONSOR - Content Marketing Institute Events: http://contentmarketinginstitute.com/events

RANTS AND RAVES http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention http://adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.html http://www.pubexec.com/article/mpa-president-2017-will-year-magazine-publishers-reaffirm-value-marketers-readers/ This Old Marketing: Sinclair Oil https://www.sinclairoil.com/history/1930.html

PNR 170: Medium Picked the Wrong Business Model Feb 14, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters. This week's TOM example: Sarah Spencer Washington.

This week's show links:

8 Things We need To Know About SnapChat's IPOhttp://adage.com/article/digital/snapchat-sees-copycats-instagram-ipo-threat/307827/

Medium to Launch A Subscription Service Within The Next Quarter https://techcrunch.com/2017/02/02/medium-subscriptions/

EPISODE SPONSOR Content Marketing Institute events: http://contentmarketinginstitute.com/events RANTS AND RAVES

http://observer.com/2017/02/i-helped-create-the-milo-trolling-playbook-you-should-stop-playing-right-into-it/

http://www.pubexec.com/post/develop-newsletters-readers-actually-want/

This Old Marketing: Sarah Spencer Washington

http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington

https://books.google.com/books?id=9Z6vCGbf66YC&pg=PA395&lpg=PA395&dq=sarah+spencer+washington&source=bl&ots=YL6dvUleuc&sig=w3IIzb-55E6mW7IsJn0jX33TVpM&hl=en&sa=X&ved=0ahUKEwjRtK_MrY7SAhXE24MKHSaDBR4Q6AEIRjAH#v=onepage&q=sarah%20spencer%20washington&f=false

PNR 169: Could Snapchat Be the Next Myspace? Feb 07, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric.

This week's story links:

P&G's Pritchard calls Digital To Group Up - And Adds New Ruleshttp://adage.com/article/media/p-g-s-pritchard-calls-digital-grow-up-new-rules/307742/ Attack of The Clonehttps://techcrunch.com/2017/01/30/attack-of-the-clone/ The Reinvention Publishing - Media Firms Diversify To Survivehttps://www.theguardian.com/media-network/2017/jan/30/reinvention-publishing-media-firms-diversify-survive EPISODE SPONSOR Pressly's "Starter's Guide to Sales Enablement" at http://cmi.media/pnr169

RANTS AND RAVES

http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK http://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics

THIS OLD MARKETING

General Electric

http://themessagepodcast.com/about/

http://lif-e.af/ter

https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/

http://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/

PNR 168: Digital Advertising Shrinking, Except for Google and Facebook Jan 30, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals. The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook. Rants and raves include CMO.com and Digital Sense. This week's TOM example: The Hop Grenade Tap Room and Bottle Shop.

This week's show links:

Upworthy and Good Announce Merger to Join Forceshttp://www.goodinc.com/news/blog/upworthy-and-good-announce-merger-join-forces-to-become-the-leader-in-social-good-media What does Medium's Profit Model Pivot Say About The Future Of Online Advertising http://marketingland.com/medium-coms-profit-model-pivot-say-future-online-advertising-202887 Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat http://www.businessinsider.com/dcn-report-shows-publisher-revenue-from-google-facebook-snapchat-2017-1 EPISODE SPONSOR - Pressly's "Starter's Guide to Sales Enablement" http://cmi.media/pnr168 RANTS AND RAVES http://www.prweek.com/article/1422439/ogilvy-consolidates-agencies-one-p-l http://www.cmo.com/features/articles/2017/1/16/why-personas-dont-work-and-what-innovators-are-doing-differently.html#gs.e0QjNwM https://www.amazon.com/Digital-Sense-Effectively-Technology-Experience/dp/1119291704 THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network http://www.thehopgrenade.com/beer/ http://www.thebrewingnetwork.com/about/

PNR 167: The Battle for Custom Content Jan 23, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do. Rants and raves include commitment and climate change. This week's TOM example: The People's Choice Awards.

This week's articles:

The Battle for Custom Contenthttp://adage.com/videos/the-battle-for-custom-content/1246 Publishers Acquiring Marketing Agencies At Unprecedented Ratehttp://adage.com/article/digital/publishers-acquiring-marketing-agencies-surged-2016/307498/ This Is the New York Times Digital Path Forwardhttp://www.niemanlab.org/2017/01/this-is-the-new-york-times-digital-path-forward/ EPISODE SPONSORPressly and "The Starter's Guide to Sales Enablement" - http://cmi.media/pnr167 RANTS AND RAVES http://www.adweek.com/news/advertising-branding/its-time-marketers-rethink-their-commitment-content-175653 https://itunes.apple.com/us/podcast/the-tim-ferriss-show/id863897795?mt=2 TOMThe People's Choice Awards

PNR 166: Go Home Facebook, Your Journalism Project Is Drunk Jan 16, 2017

Show notes

In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau. Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.

This week's story links:

Content Marketing And Native Advertising Will Become More Effective This Year http://www.mediapost.com/publications/article/291679/native-advertising-content-marketing-will-become.html Facebook Admits Its a Media Company And Launches Journalism Project https://www.fastcompany.com/3067148/most-innovative-companies/facebook-finally-admits-its-a-giant-media-company-almost Star Drops Slim Fast Ads Following Better Business Bureau Challenge http://www.foliomag.com/ami-drops-slim-fast-ads-following-better-business-bureau-challenge/ SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166 Rants and Raves https://www.marketingweek.com/2017/01/11/new-online-ad-laws-put-future-web-danger/ http://adage.com/article/agency-news/agency-buys-publisher-turnabout-latest-trend/307453/ http://bigred.brandmovers.co/ THIS OLD MARKETING: James Vick http://www.saveseeds.org/biography/vick_bio.html

PNR 165: This Is the Year Agencies Buy Media Companies Jan 10, 2017

Show notes

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week's TOM example: AARP.

This week's story links:

Renewing Medium's Focus https://blog.medium.com/renewing-mediums-focus-98f374a960be#.e5j5kw3c3 Vayner Media Acquires Women's Publisher PureWow http://www.wsj.com/articles/gary-vaynerchuk-acquires-womens-publisher-purewow-1483531201 AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking http://www.adweek.com/news/technology/aol-hopes-these-2-new-ad-formats-will-thwart-ad-blocking-175374 Buzzfeed's Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year http://www.niemanlab.org/2017/01/buzzfeeds-tasty-cookbook-sold-enough-copies-on-a-single-site-in-2-months-to-make-it-one-of-the-bestselling-cookbooks-of-the-year/ EPISODE SPONSOR Content Marketing Institute events at http://contentmarketinginstitute.com/events/ RANTS AND RAVES http://nesn.com/2017/01/tom-bradys-magic-pajamas-also-come-with-a-hilariously-weird-childrens-book/ https://www.poynter.org/2016/going-longer-the-huffington-post-doubles-down-on-longform-journalism-initiative/411631/ https://www.moreseth.com/ TOM AARP Magazine - http://www.aarp.org/magazine/

PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought Jan 02, 2017

Show notes

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands. Rants and raves include the history of video games and Generation Z. This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per dayhttp://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/ Technology Trends That will Transform Content Marketinghttp://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/ 2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishershttp://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/

SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events

RANTS/RAVES https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/

https://www.youtube.com/watch?v=hER0Qp6QJNU https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983

THIS OLD MARKETING: Purina and Chase the Chuck Wagon https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon

PNR 163: Google, Facebook to Purchase Content in 2017 Dec 27, 2016

Show notes

In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing. Rants and raves include George Michael and The Undoing Project from Michael Lewis. This week's TOM: House Organs.

This week's show links:

http://www.forbes.com/sites/howardhomonoff/2016/12/16/what-facebooks-status-as-a-media-company-means-for-media/#aaf7181c1a4f

http://www.recode.net/2016/12/14/13955348/facebook-original-video

SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/

RANTS AND RAVES

https://www.youtube.com/watch?v=hvuENG3O9TM

This Old Marketing: An Article on House Organs

https://books.google.com/books?id=8uA7AQAAMAAJ&pg=RA5-PA16&lpg=RA5-PA16&dq=%22house+organ%22+magazine+1800s&source=bl&ots=LugDdPSwn6&sig=hKE8Qne2C_Pth1UkMMp4EQgZy4I&hl=en&sa=X&ved=0ahUKEwjE3e70r5DRAhVo6IMKHaN5CuMQ6AEIITAB#v=onepage&q=%22house%20organ%22%20magazine%201800s&f=false

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