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This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose — Business
This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 152: Thought Leadership Requires Actual Leading Thoughts Oct 10, 2016

Show notes

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch. This week's TOM example: Pressed Juicery

This week's show links:

NYTimes Shuns Banner Ads In Favor of Proprietary Ad format http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662 Thought Leadership Disrupted http://tldisrupted.com What McDonalds Has Learned From Its Failed YouTube Channel http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel EPISODE SPONSOR Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152 RANTS AND RAVES http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/

THIS OLD MARKETING: Pressed Juicery http://thechalkboardmag.com/ https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/

PNR 151: Audience, not Content, Is the Real Asset Oct 04, 2016

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rolling Stone finds a buyer; and who really should be the agency in charge of content creation? Rants and raves include a Robert Rose book review while Mental Floss folds print. This week's TOM example: Saindbury's.

This week's show notes:

Singapore-based music startup buys 49% stake in Rolling Stone https://techcrunch.com/2016/09/25/bandlab-rolling-stone/ Content Marketing Takes A Turn For The Better - New 2017 Research http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/ Content Creation Who's Job Is It Anyway http://mediatel.co.uk/newsline/2016/09/27/content-creation-whose-job-is-it-anyway/ EPISODE SPONSOR ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151 RANTS AND RAVES https://www.amazon.com/dp/B01LK7GXKM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 http://www.slate.com/blogs/browbeat/2016/09/24/paramount_has_some_regrets_about_monster_trucks.html?wpsrc=sh_all_dt_tw_ru http://www.foliomag.com/mental-floss-shutters-print-edition/ http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/ TOM http://www.sainsburysmagazine.co.uk

PNR 150: How to Create a Successful Podcast Sep 26, 2016

Show notes

In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter. Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder.

This week's story links:

Why Salesforce Might Be Interested in Twitter - https://techcrunch.com/2016/09/24/why-salesforce-might-be-interested-in-twitter/

Why Facebook Is Public Enemy Number One - https://www.theguardian.com/media/greenslade/2016/sep/20/why-facebook-is-public-enemy-number-one-for-newspapers-and-journalism EPISODE SPONSOR - ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr150b RANTS AND RAVES - http://www.cmo.com/interviews/articles/2015/12/3/cmo-interview-linda-boff-GE.html#gs.null TOM - Petfinder http://adage.com/article/news/nestle-purina-buy-petfinder/241995/

PNR 149: Digital Advertising Will Survive by Limiting Inventory Sep 19, 2016

Show notes

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.

This week's show links:

Adblock Is Absolutely Not Launching An Ad Network - But Yes They Are #SorryNotSorry https://contently.com/strategist/2016/09/14/adblock-plus-platform-backlash/ AT&T Wants to Be A Media Company - Here's Who They Could Buy http://www.cnbc.com/2016/09/13/att-wants-to-own-a-media-company--heres-who-they-could-buy.html Does The Content Marketing Industry Have a Measurement Problem http://www.martechadvisor.com/articles/content-marketing/does-the-content-marketing-industry-have-a-measurement-problem/ EPISODE SPONSOR - ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr149 RANTS AND RAVES - http://www.chicagotribune.com/entertainment/tv/ct-comedians-in-cars-emmy-mov-0916-20160915-column.html https://www.linkedin.com/pulse/case-women-speakers-why-some-events-arent-getting-them-mcphillips?trk=prof-post https://www.futurum.xyz/digital-transformation-cannot-succeed-without-the-right-culture/ THIS OLD MARKETING - https://us.walmartone.com/en/walmart/news/walmart-world/

PNR 148: The Business Model of More Versus Less Content Sep 12, 2016

Show notes

In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event. In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto. Rants and raves include new contextual content research and a new content program from Starbucks. This week's TOM example: Kodak.

This week's story links:

The Future Is More Content - Jeff Bezos, Robots and High Volume Publishing http://buzzsumo.com/blog/future-lot-content/ Advertising Hits a Hurdle http://chrisbrogan.com/adhurdle/ EPISODE SPONSOR ON24 - Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr148 RANTS AND RAVES Robert http://edgeperspectives.typepad.com/edge_perspectives/2016/08/the-demise-of-advertising-business-models.html http://rebeccalieb.com/blog/2016/09/07/new-research-contextual-campaigns Joe https://upstanders.starbucks.com/ https://velocitypartners.com/blog/content-marketing-world-2016-review/

PNR 147: 2017 Content Marketing Predictions Sep 05, 2016

Show notes

This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true.

Episode Sponsor: Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146

This Old Marketing Example - Loot Crate http://magazine.lootcrate.com/ http://www.thedailycrate.com/

PNR 146: Google Lays Down Pop Over Punishment Aug 29, 2016

Show notes

In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die. This week's TOM example: Bloomingdale's.

This week's article links:

Google to Punish Sites That Use Intrusive Pop Over Adshttp://arstechnica.com/business/2016/08/google-to-punish-sites-that-use-intrusive-pop-over-ads/ Ads Are Bad and Also Terriblehttps://techcrunch.com/2016/08/20/ads-are-bad-and-also-terrible/ YouTube Plans to bring Photos Polls and Text to The Video Servicehttp://venturebeat.com/2016/08/24/inside-backstage-youtubes-plan-to-bring-photos-polls-and-text-to-the-video-service/ SPONSOR Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146 RANTS/RAVES https://medium.com/@mitchjoel/marketing-automation-must-die-1a123d5e880a#.kxuehxp2l http://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience TOM: http://www.foliomag.com/2008/breaking-through-mail-clutter/

PNR 145: The Future Owners of Newspapers? Brand Marketers Aug 23, 2016

Show notes

For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young.

This week's story links:

John Oliver on Last Week Tonight - On Journalismhttps://www.youtube.com/watch?v=bq2_wSsDwkQ http://www.naa.org/News-and-Media/Press-Center/Archives/2016/NAA-CEO-to-John-Oliver.aspx#.V6oGqlRUyCY.twitter The Gartner Hype Cycle For Digital Marketing And Advertisinghttp://blogs.gartner.com/chris-ross/2016/08/09/gartner-hype-cycle-for-digital-marketing-and-advertising-2016/ http://marketingio.com/2016/08/15/hype-cycle-for-digital-marketing-and-advertising-2016-gartner/ Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Livehttp://venturebeat.com/2016/08/15/google-is-discontinuing-google-hangouts-on-air-on-september-12-pushes-users-to-youtube-live/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES

http://tribunecontentagency.com/article/facebook039s-beautiful-mind/

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done TOM Example: E&Y

http://www.ey.com/GL/en/Industries

http://taxinsights.ey.com/forms/print-editions.aspx#

PNR 144: A Content Marketing Approach Is Strategic, Actually Aug 15, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies.

This week's story links:

How Google Analytics Ruined Marketing https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/ No Agencies Have This Breadth of Content: Inside Accenture's $600 million content businesshttp://digiday.com/agencies/no-agencies-breadth-content-inside-accentures-600-million-content-business/ Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Adshttp://adage.com/article/digital/facebook-defeats-ad-blockers-users-control/305375/?_lrsc=fa470243-212f-48ce-9ae5-d5347bb75364 SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://www.emarketer.com/Article/How-Marketers-Benefit-Automating-Content-Creation/1014324?ecid=NL1015 http://marketingland.com/blab-shuts-live-video-platform-188089 https://medium.com/@shaanvp/blab-is-dead-long-live-blab-d2f72449ddb8#.9a2kyrpte TOM:WE Energies http://www.tmj4.com/on-air/inside-the-we-energies-cookie-book https://www.we-energies.com/home/cookiebook80th/we_energies_cookiebooks.html

PNR 143: Instagram Launches the Snapchat for Older People Aug 08, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics.

This week's story links:

Instagram Takes A Page From Snapchat And Takes Aim At It Toohttp://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0

LinkedIn Feed Is coming To Life With Videos From Influencershttps://blog.linkedin.com/2016/08/02/your-linkedin-feed-is-coming-to-life-with-videos-from-linkedin-i Content Marketing Isn't A Strategyhttp://www.cmswire.com/content-marketing/content-strategist-karen-mcgrane-content-marketing-isnt-a-strategy Facebook's Dominance In Journalism Could Be Bad News For Us Allhttps://www.theguardian.com/media-network/2016/jul/28/facebook-dominance-journalism-world-view SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES https://www.bloomberg.com/features/2016-marissa-mayer-interview-issue/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics https://www.amazon.com/gp/product/B005HJYN5W/ref=oh_aui_d_detailpage_o00_?ie=UTF8&psc=1

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