This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose — Business
This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 162: Fake News and Why It Spells Opportunity for Brands Dec 20, 2016

Show notes

In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content. Rants and raves include David Copperfield and a new Altimeter report. This week's TOM example: Openview Venture Partners.

This week's story links:

Facebook Details Its New Plan To Combat Fake News Storieshttp://www.npr.org/sections/thetwo-way/2016/12/15/505728377/facebook-details-its-new-plan-to-combat-fake-news-stories Why The Laws of Supply And Demand Don't Work Online And How Quality Content Is The Answerhttps://www.themediabriefing.com/article/why-the-laws-of-supply-demand-don-t-work-online-and-how-quality-content-is-the-answer State Of The Content Marketing Ecosystemhttps://www.searchenginejournal.com/the-current-state-of-the-content-marketing-ecosystem-infographic/180492/ Publishers Take On Ad Agency Roles With Branded Contenthttp://www.wsj.com/articles/publishers-take-on-ad-agency-roles-with-branded-content-1481457605 EPISODE SPONSOR: Content Marketing Institute Events. Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events RANTS AND RAVEShttp://www2.prophet.com/5-Stages-of-Digital-Content-Maturity https://www.washingtonpost.com/news/the-fix/wp/2016/12/16/now-you-can-fact-check-trumps-tweets-in-the-tweets-themselves/ TOM EXAMPLE: Build from Openview http://openview.vc/build-book

PNR 161: Is It Content Marketing or Sales Collateral? Dec 13, 2016

Show notes

In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral. Rants and raves include Scott Galloway and PewDiePie. This week's TOM: Constant Contact.

This week's show links:

Is Content Marketing Failing Us In B2Bhttp://www.heidi-taylor.com/blog/b2b-marketing/is-content-marketing-failing-us-in-b2b/

Will Artificial Intelligence Replace Writers and Content Marketershttp://www.pr2020.com/blog/will-artificial-intelligence-replace-content-marketers Enterprise Embraces Content Marketing With Digital Magazinehttp://www.mediapost.com/publications/article/290321/enterprise-embraces-content-marketing-with-digital.html EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/ RANTS AND RAVES https://www.l2inc.com/winners-losers-what-airbnb-isn't-telling-us/2016/blog http://www.businessinsider.com/groupm-creates-mplatform-division-2016-11 https://www.linkedin.com/pulse/microsoft-linkedin-beginning-our-journey-together-satya-nadella https://www.youtube.com/watch?v=Y39LE5ZoKjw

PNR 160: The Business Case for Content Marketing as PR Dec 06, 2016

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.

This week's story links:

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless http://www.recode.net/2016/12/1/13806610/daily-mail-elite-daily-writedown-31-million-loss GoPro Cutting 15% of Workforce, Closes Entertainment Unithttps://www.bloomberg.com/news/articles/2016-11-30/gopro-cutting-15-of-workforce-shuts-down-entertainment-unit How Casey Neistat Used Content Marketing To Sell Bemehttps://www.linkedin.com/pulse/how-casey-neistat-used-content-marketing-sell-his-beme-daniel-hochuli CNN to launch new media platform with Casey Neistathttp://www.theverge.com/2016/11/28/13762792/cnn-beme-shut-down-casey-neistat-new-startup EPISODE SPONSOR Intelligent Content Conference - Sign up now at http://IntelligentContentConference.com

RANTS AND RAVES http://www.wsj.com/articles/breitbart-controversy-spotlights-ad-technology-confusion-1480737178 https://contently.com/strategist/2016/11/22/publishers-threaten-ad-agencies/

http://digiday.com/publishers/wake-declines-time-inc-centralizes-digital-desks/ https://www.businessoffashion.com/articles/news-analysis/hearst-and-other-publishers-consolidate TOM - The National Trusthttps://www.nationaltrust.org.uk/about-us https://en.wikipedia.org/wiki/National_Trust_Magazine

PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs? Nov 29, 2016

Show notes

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC. This week's TOM example: Inbound Marketing (the book).

This week's news links:

Hearst's Joana Coles Has Partnered with Airbnb New Magazine Venturehttp://www.adweek.com/news/advertising-branding/hearsts-joanna-coles-has-partnered-airbnb-new-magazine-venture-174728 Editor's Guide to Working With Brandshttps://contently.com/strategist/2015/02/03/the-editors-guide-to-working-with-brands/ Is Content Blindness The New Banner Blindness http://www.forbes.com/sites/forbesagencycouncil/2016/08/23/is-content-blindness-the-new-banner-blindness/?utm_content=buffer28edd#167cb11a449f Students don't know when News Is Fakehttp://www.wsj.com/articles/most-students-dont-know-when-news-is-fake-stanford-study-finds-1479752576?mod=e2fb EPISODE SPONSOR: Intelligent Content Conference. Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates. RANTS AND RAVES http://knowledge.wharton.upenn.edu/article/end-digital-advertising-know/ http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/ TOM: Inbound Marketing by Hubspot https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311

PNR 158: What Does Fake News Mean for Content Marketing? Nov 21, 2016

Show notes

In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues. This week's TOM example: Butterball.

This week's news stories:

MXM and C3 Unite to Form the First content Centric Global Agency Network http://www.prnewswire.com/news-releases/mxm-and-european-content-giant-c3-unite-to-form-the-first-content-centric-global-agency-network-300363732.html Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform https://techcrunch.com/2016/11/10/facebook-admits-it-must-do-more-to-stop-the-spread-of-misinformation-on-its-platform/ 7 New Podcast Statistics for 2016 http://www.convinceandconvert.com/content-marketing/7-new-podcast-facts-and-statistics-for-2016/ EPISODE SPONSOR - Intelligent Content Conference. Rates go up on December 17th. Register today: http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/making-your-marketing-organization-agile-a-step-by-step-guide http://www.gartner.com/newsroom/id/3502017

http://www.marketwatch.com/story/donald-trumps-war-on-media-is-boosting-subscriptions-donations-for-news-outlets-2016-11-16 http://www.thedrum.com/news/2016/11/16/facebook-vows-be-more-transparent-about-metrics-after-admitting-more-miscalculations

TOM - Butterball http://www.butterball.com/turkey-talk-line http://www.firstlinemedia.com/mnr/butterball_2016/ http://mashable.com/2016/10/31/butterball-turkey-talk-line-text/#hB.FVC2D38qB

PNR 157: WordPress and Medium Begin Turf War for Owned Media Nov 14, 2016

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write. Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk.

This week's story links:

Top Sponsor:

Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b

Ad Revenues for First half of 2016 are at an All Time Highhttps://www.iab.com/news/digital-ad-revenues-grow-19-year-year-first-half-2016/ WordPress and the Future of Publishing https://contently.com/strategist/2016/11/08/wordpress-publishing-future/ New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tacticshttps://www.orbitmedia.com/blog/blogger-trends/ EPISODE SPONSOR Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a RANTS AND RAVES https://www.bostonglobe.com/arts/2016/11/08/live-magazines-put-you-room-with-story/5MQYxt3yEplxADDtdryTuL/story.html TOM AutoDesk: https://insights.newscred.com/autodesk-content-marketing-redshift/

PNR 156: Deep Content Insights after Three Years of Podcasting Nov 07, 2016

Show notes

In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers. Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo! This week's TOM example: Chief Content Officer (CCO) magazine.

This week's story links:

Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b

5 Trends to Watch In Content Marketing For 2017http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca

Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a RANTS AND RAVES https://finance.yahoo.com/quote/WTW/?p=WTW

https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8 TOM EXAMPLE:http://contentmarketinginstitute.com/chief-content-officer/

PNR 155: Social Media Platforms Take More Victims Nov 01, 2016

Show notes

In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google.

This week's stories:

Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b

Twitter Just Shut Down Vine 4 Years After Buying Ithttp://www.adweek.com/news/technology/twitter-just-shut-down-vine-4-years-after-buying-it-30-million-174301

Vine Shutdown loss to Black Culturehttp://www.vox.com/2016/10/28/13439450/vine-shutdown-loss-to-black-culture

Why You Soon May be Seeing More Agencies Launch Their Own Print Magazineshttp://www.adweek.com/news/advertising-branding/why-you-may-soon-be-seeing-more-agencies-launching-their-own-print-magazines-174146 How IDG Approaches Editorial Strategy http://www.fipp.com/news/features/how-idg-approaches-editorial-strategy EPISODE SPONSOR Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers. Download it at http://cmi.media/pnr155a RANTS AND RAVES https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1) http://thoughtcatalog.com/ryan-holiday/2016/10/please-please-for-the-love-of-god-do-not-start-a-podcast/ http://www.marketingaiinstitute.com/blog/introducing-the-marketing-artificial-intelligence-institute TOM Example: Think with Google https://www.thinkwithgoogle.com/

PNR 154: Content + Audience for the Win Oct 25, 2016

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable. This week's TOM example: Pinsent Masons.

This week's article links:

Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b

NEWS AT&T Agrees to Purchase Time Warner For More than $80 Billionhttp://www.nytimes.com/2016/10/23/business/dealbook/att-agrees-to-buy-time-warner-for-more-than-80-billion.html?_r=0 Email Is Evolving And Time Spent With It Is Growinghttp://www.cmo.com/adobe-digital-insights/articles/2016/9/30/adobe-email-survey-2016.html#gs.null Survey Proves APAC Marketers Have No Idea About Content Marketinghttps://www.linkedin.com/pulse/survey-proves-apac-marketers-have-idea-content-part-daniel-hochuli EPISODE SPONSOR The Complete Guide to Visual Commerce from Curalate: http://cmi.media/pnr154a RANTS AND RAVES http://hbswk.hbs.edu/item/three-critical-mistakes-digital-businesses-make-with-content http://mashable.com/2016/10/18/chipotle-edgy-snapchat-show http://www.recode.net/2016/10/24/13381002/new-york-times-wirecutter-purchase-30-million-briam-lam-consumer-guide http://magculture.com/the-gap-document/ TOM Pinsent Masons http://contentmarketingtoday.com/2008/02/03/powerful-brand-built-by-great-content-marketing-from-uk-law-firm-pinsent-masons/

PNR 153: Is Content Marketing Actually a Thing? Oct 18, 2016

Show notes

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollockshttps://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/ Google Acquires Famebit to Connect Youtube Creators With Brandshttps://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/ Publishers Become Retailers In The Market For Survivalhttps://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival 5 Takeaways From Hubspot's State of Inbound 2016http://www.toprankblog.com/2016/09/hubspot-2016-report/ EPISODE SPONSOR Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153 RANTS AND RAVES http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8 http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935

THIS OLD MARKETING: Society of Grownups

https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html

https://www.societyofgrownups.com/

Related Podcasts