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This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 182: 2017 Is the Year Brands Buy Media Companies May 08, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare.

This week's story links:

WhirlPool Acquires Yummly https://techcrunch.com/2017/05/04/whirlpool-acquires-yummly-the-recipe-search-engine-last-valued-at-100m/

Time Facebook And Google Accept They Are Publishers With Responsibilities https://www.mediapost.com/publications/article/300302/time-facebook-and-google-accept-they-are-publisher.html?edition=102698

Forrester Sees Advertiser Revolt As The Beginning Of The End http://adage.com/article/digital/forrester-sees-advertiser-revolt-beginning-end/308886/

SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182

RANTS AND RAVES https://www.wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000 https://www.wsj.com/articles/how-buzzfeed-and-mondelez-brought-healthy-food-videos-to-the-masses-1493373600

https://www.youtube.com/user/vlogbrothers TOM - UnitedHealthcare https://careers.unitedhealthgroup.com/why-work-here/news-room/2015/unitedhealthcare-launches-becoming-dr-you-course-to-help-older-adults.aspx http://adage.com/article/cmo-strategy/brand-u-marketers-offer-courses-content/300892/

PNR 181: New York Times Leverages Snapchat as a Marketing Tool May 01, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat. Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181

Heineken Ad Worlds Apart - Puts The Pepsi Ad To Shamehttp://www.businessinsider.com/heineken-ad-worlds-apart-transgender-climate-change-feminism-2017-4/ http://www.adweek.com/brand-marketing/hey-pepsi-heres-how-its-done-heineken-takes-on-our-differences-and-nails-it/ ESPN Will Cut 100 Air Personalities Todayhttp://finance.yahoo.com/news/espn-will-cut-100-air-personalities-today-123057142.html?.tsrc=fauxdal http://www.espnfrontrow.com/2017/04/espns-content-evolution-strategy/ New York Times Launches On Snapchat http://mashable.com/2017/04/24/new-york-times-snapchat-discover-launch/#S_Gd.jEXfiqU RANTS AND RAVES https://www.recode.net/2017/4/12/15266200/trump-administration-net-neutrality-plan-lobbying-fcc-ajit-pai http://www.huffingtonpost.co.uk/entry/ages-famous-people-got-big-break-facebook-status_uk_5721f18ee4b0a1e971cb20f6 https://www.att.com/ TOM - Pirelli https://en.wikipedia.org/wiki/Pirelli_Calendar http://pirellicalendar.pirelli.com/en/pirelli-calendar-2017/calendar-shots http://www.huffingtonpost.ca/2016/11/29/2017-pirelli-calendar_n_13302934.html

PNR 180: The Bull Market in Marketing Is Just Beginning Apr 24, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers. New research suggests that marketing skills are in high demand, while executives absolutely love long-form content. Rants and raves include content workflow and mission statements. This week's TOM example: a content event in 1916.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180

Google Plans Ad Blocker As A Feature In New Chrome Browser https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233 The Most In-Demand Marketing Skillshttps://www.marketingprofs.com/charts/2017/31918/the-most-in-demand-marketing-skills Global Executives Study From Quartzhttps://insights.qz.com/ges/2016/ RANTS AND RAVES http://contentmarketinginstitute.com/2017/04/habits-productive-content-teams/ https://www.inc.com/magazine/201704/leadership-mission-statements-into-sales.html

PNR 179: Yes, Apple Will Buy Disney (someday) Apr 18, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179

Rumors: Is Apple Going To Buy Apple http://markets.businessinsider.com/news/stocks/apple-seen-as-disney-buyer-by-wall-street-malone-2017-3-1001866926-1001866926 Netflix Has A Billion Dollar New Business That It's Starting To Explore http://www.businessinsider.com/netflix-merchandise-revenue-2017-4 Six Strategic Lessons For Publishers Moving Beyond The Articlehttps://www.themediabriefing.com/article/six-strategic-lessons-for-publishers-moving-beyond-the-article Rant/Rave http://www.adweek.com/agencyspy/heres-the-problem-with-that-content-studio-you-just-built/129188 https://velocitypartners.com/resources/the-new-media-message/#/ THIS OLD MARKETING - MINT https://blog.kissmetrics.com/how-mint-grew/ https://contently.com/strategist/2015/03/23/how-mint-turned-content-into-a-big-business/

PNR 178: The New Content Business Model Awaits Apr 10, 2017

Show notes

This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction. This week's This Old Marketing: Stockman Insurance.

This week's story links:

Second By Second Breakdown of the Kendall Jenner Pepsi Adhttps://www.bostonglobe.com/lifestyle/2017/04/05/second-second-breakdown-kendall-jenner-tone-deaf-pepsi/enmTb8lhbvNBp37REu8HtK/story.html How Dennis Publishing's Willingness To Pivot Underpins Its Profitabilityhttps://www.themediabriefing.com/article/james-tye-dennis-bmas-2017 Zazzle Produces Research On The State of Content Marketing In The UK - 2017https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/ EPISODE SPONSORS PowerPost and the Five Pillars of Brand Publishing. Download here: http://cmi.media/pnr178b Parse.ly and the State of Content Analytics. Download here: http://cmi.media/pnr178 RANTS AND RAVEShttp://adage.com/article/special-report-4as-conference/ipg-s-roth-industry-appropriately-concerned-google-ads/308537/ http://www.cbsnews.com/news/hooked-on-phones/ TOM - Stockman Insurance http://www.spokesman.com/stories/1996/apr/23/chicago-firm-to-buy-farmer-stockman-magazines/ https://www.farmerstockmaninsurance.com

PNR 177: More Big Companies Investing in Original Content Apr 03, 2017

Show notes

In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content. Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen.

This week's story links:

EPISODE SPONSORParse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr177 RANTS AND RAVES http://www.business-standard.com/article/international/enemy-number-one-is-netflix-the-monster-that-s-eating-hollywood-117032600023_1.html http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/ TOM - THE BLUES KITCHEN https://en.wikipedia.org/wiki/The_Blues_Kitchen http://www.thecriticsguide.com/sevensins/209/steve-ball.html

PNR 176: A&E Creates Content Blueprint for Brands Mar 27, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out. Rants and raves include mixing up your content strategy and LinkedIn's advertising model. This week's TOM example: Red Hat and OpenSource.com.

This week's story links:

A&E Networks Wants To Operate Like A Publisher http://adage.com/article/special-report-tv-upfront/a-e-networks-operate-a-publisher/308360/ Medium Wants To Charge You $5 For Mediumhttps://medium.com/membership Twitter Considers Paid Optionhttp://www.bbc.com/news/technology-39376379 EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr176 RANTS AND RAVEShttps://arstechnica.com/tech-policy/2017/03/senate-votes-to-let-isps-sell-your-web-browsing-history-to-advertisers/ http://www.theverge.com/2017/3/24/15053990/google-youtube-advertising-boycott-hate-speech https://www.wsj.com/articles/turner-viacom-and-fox-join-forces-for-data-driven-tv-ad-buying-1489593919 http://marketingland.com/linkedin-matched-audiences-target-ads-on-web-browsing-email-addresses-209724 TOM - RED HAT and OPENSOURCE.COMhttps://opensource.com/about

PNR 175: Is Native Advertising's Fail on Brands or Publishers? Mar 20, 2017

Show notes

In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day. Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness.

This week's story links:

Native Advertising Doesn't Work http://www.medialifemagazine.com/native-advertising-doesnt-work/

Native Advertising Does Work http://adage.com/article/digital/native-content-yielding-big-returns-publishers/307799/ New CMO Survey - Marketers To Spend on Analytics https://cmosurvey.org/marketing-analytics/cmo-survey-marketers-to-spend-on-analytics-use-remains-elusive/ Link to Survey Itself: https://cmosurvey.org/wp-content/uploads/sites/11/2017/02/The_CMO_Survey-Topline_Results-Feb-2017.pdf EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr175 RANTS AND RAVES http://adage.com/article/digital/big-digital-players-meet-p-g-s-deadline/308244/ THIS OLD MARKETING - March Madness http://www.ihsa.org/SportsActivities/MarchMadnessExperience/MarchMadnessHistory.aspx http://www.bakerbotts.com/ideas/publications/2003/11/the-trademark-march-madness-withstands-a-generic__

PNR 174: It Doesn't Matter If You Call it Content Marketing Mar 13, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs.

This week's story links:

Publishers Face Content Studio Growing Pains http://digiday.com/media/model-cant-hold-publishers-face-content-studio-growing-pains/ Teens And Tweens Are A Print Hungry Audiencehttp://www.minonline.com/teens-tweens-magazines-bauer-media-group/ Video Is The New Blogginghttp://www.convinceandconvert.com/content-marketing/new-research-shows-video-is-the-new-blogging/ SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com Rants and Raves http://nativeadvertisinginstitute.com/blog/native-advertising-technology-landscape/ http://www.thedrum.com/opinion/2017/03/13/apples-are-not-oranges-and-content-marketing-means-nothing https://www.amazon.com/Charlatan-Americas-Dangerous-Huckster-Flimflam/dp/0307339890 This Old Marketing Abbott Laboratories: Provisioning A Vision

PNR 173: MarTech Industry Needs to Team Up Against FANG Mar 06, 2017

Show notes

Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google. Rants and raves include Buzzfeed's Tasty and McKinsey. This week's This Old Marketing example: Chili Klaus

This week's story links:

Snap Shares Begin Tradinghttps://www.wsj.com/articles/cmo-today-snap-inc-shares-begin-trading-1488459266 Media Companies No Longer Control Distribution But They Do Control Trusthttp://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/ Why MarTech Companies Need To Be Terrified of Google and Amazon https://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/ EPISODE SPONSOR Content Marketing Institute University - http://contentmarketinguniversity.com Content Marketing Awards - http://contentmarketingawards.com Intelligent Content Conference - http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth https://www.fastcompany.com/magazine/213/march-2017 THIS OLD MARKETING - Chili Klaus https://www.youtube.com/user/wunderhits

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