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This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 192: No, Not Everyone Should Do Content Marketing Jul 18, 2017

Show notes

Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.

This week's story links:

Online Publishers Try Reducing Ads to Boost Revenue https://www.wsj.com/articles/online-publishers-try-reducing-ads-to-boost-revenue-1499940061 Fender Strums Up Demand With Guitar Lessons http://brandchannel.com/2017/07/10/fender-play-071017/ The Hack: Having a Media Company Mentality https://medium.com/@garyvee/the-hack-having-a-media-company-mentality-53d66a2e8207 SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com RANTS AND RAVEShttps://www.mediapost.com/publications/article/304043/programmatic-buying-declines-12-in-q1.html? http://adage.com/article/agency-news/deloitte-s-heat-wins-john-hancock-manulife-global-creative/309746/

THIS OLD MARKETING - UBS

https://www.unlimited.world/ https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/

PNR 191: The Solution to Facebook's Fake News Problem Jul 10, 2017

Show notes

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening. In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know. Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service.

This week's story links:

Facebook found a new way to identify spam and false news articles in your News Feedhttps://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam 3 Ways Artificial Intelligence Will Change Publishinghttps://www.mediapost.com/publications/article/303474/3-ways-artificial-intelligence-will-change-publis.html Content Marketers Increasingly Looking to AI To Supplement Marketing Needshttp://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs and http://contentmarketinginstitute.com/2016/03/content-marketing-5-percent/ Most Publishers are Lousy At Audience Development - Here's Whyhttp://www.pubexec.com/post/publishers-lousy-audience-development-heres/ SPONSOR - CONTENT MARKETING WORLDGo to http://contentmarketingworld.com and register by July 21st. RANTS AND RAVES https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday http://adage.com/article/cmo-strategy/weed-root-waste-agencies-unilever-alike/309631/ http://www.marketingaiinstitute.com/ THIS OLD MARKETING - THE US POSTAL SERVICE http://deadline.com/2016/08/the-inspectors-government-spends-millions-to-fund-cbs-kids-show-1201803819/

PNR 190: Could Digital Advertising Be Ready to Pop? Jul 03, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter. Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli.

This week's story links:

At Cannes, The Great Gusher of Content Comes With Warning Signs https://www.nytimes.com/2017/06/25/business/media/at-cannes-the-great-gusher-of-content-comes-with-warning-signs.html Why we're dropping the term "content marketing"https://blog.intercom.com/why-were-dropping-the-term-content-marketing/#ContentStrategy The New York Times CEO on state of digital advertising: 'Nightmarish joke'https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/ SPONSOR - CONTENT MARKETING WORLD Use coupon code PNR100 to save $100 at ContentMarketingWorld.com RANTS AND RAVES https://mumbrella.com.au/sacking-alex-malley-australias-biggest-content-marketing-experiment-failed-453766 THIS OLD MARKETING - BOTTICELLI https://commons.wikimedia.org/wiki/File:Botticelli,_The_Virgin_and_Child_with_Two_Angels_and_the_Young_St_John_the_Baptist.jpg

PNR 189: Special Episode - How We Create Content Jun 27, 2017

Show notes

In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki.

This week's show links:

SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189

TOM - Kawasaki and Good Times magazine https://rideapart.com/articles/recalling-kawasakis-good-times-magazine

PNR 188: NYTimes Shows that Email Is the Next Best Thing Jun 19, 2017

Show notes

This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Rants and raves include net neutrality and YouTube's ad crisis. This week's TOM example: Mobil.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b

How NerdWallet Went To a $520 Million Company Using Content https://thehustle.co/nerdwallet-maggie-leung The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters https://digiday.com/media/new-york-times-now-13-million-subscribers-50-email-newsletters/ Trust Marketing in the Fake News Era http://www.adweek.com/brand-marketing/why-you-should-double-down-on-trust-marketing-in-the-fake-news-era/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a RANTS AND RAVES https://www.cnet.com/news/amazon-etsy-net-neutrality-day-of-action/ https://www.youtube.com/watch?v=7ryV2iF0u94 https://www.youtube.com/watch?v=HDbJdqMwSL0 THIS OLD MARKETING - Mobil http://www.eyemagazine.com/feature/article/powered-flight

PNR 187: Is Google's Ad-Blocking Plan Good or Evil? Jun 12, 2017

Show notes

Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b

Be Careful Celebrating Googles New Ad Blocker:Here's What's Really Going On https://theintercept.com/2017/06/05/be-careful-celebrating-googles-new-ad-blocker-heres-whats-really-going-on/ Craft Brewers Question Anheuser-Busch's Foray Into Publishing http://www.bizjournals.com/portland/news/2017/06/07/craft-brewers-question-anheuser-buschs-foray-into.html http://bostinno.streetwise.co/2017/06/07/harpoon-responds-to-ab-inbev-acquisition-of-ratebeer-site/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr187a RANTS AND RAVES http://adage.com/article/al-ries/a-words-jack-trout-positioning/309341/ http://contentmarketinginstitute.com/2017/06/brand-who-says-it-is/ THIS OLD MARKETING - MCKINSEY http://www.mckinsey.com/quarterly/about-the-quarterly

PNR 186: Mary Meeker Dedicates Entire Slide to Content Marketing Jun 05, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover.

This week's show links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b

Mary Meeker's 2017 Internet Trends Report http://adage.com/article/media/10-takeaways-mary-meeker-s-2017-internet-rrends-report/309214/ With a Big Amazon Streaming Deal, Berkeley's Journalism Program Is Building A Revenue Stream http://www.niemanlab.org/2017/05/with-a-big-amazon-streaming-deal-berkeleys-journalism-program-is-building-a-new-revenue-stream/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a RANTS AND RAVES http://www.noopportunitywasted.com/NOW-Book TOM - LANDROVERhttp://www.campaignlive.com/article/case-study-land-rover-customer-magazine/194221 http://www.redwoodlondon.com/our-work/land-rover-loyalty-content

PNR 185: Facebook Is Worth $400 Billion and Just Getting Started May 29, 2017

Show notes

Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting. Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b

5 US Media Trends To Keep An Eye On https://www.themediabriefing.com/article/five-u-s-media-trends-to-keep-an-eye-on Edison Research Releases Social Sharing In The Mobile World Reporthttp://www.edisonresearch.com/social-sharing-mobile-world/ EPISODE SPONSOR - BRIGHTCOVE Get the "Science of Social Video" download today: http://cmi.media/pnr185 RANTS AND RAVES https://www.newswhip.com/2017/05/reactive-storytelling-reebok/ http://adage.com/article/digital/google-moves-kill-click-attribution-sf-event/309129/ http://www.cnn.com/2017/05/26/europe/walkers-wave-twitter-campaign-disaster-trnd/ https://www.themediabriefing.com/article/airbnb-hearst-partnership-airbnbmag

PNR 184: Don't Just Publish Content; Monetize the Audience May 22, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden.

This week's story links:

Does Corporate Storytelling Work - Some Megabrands Say Nohttps://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/ Don't Get Rid Of The Publisher Position Just Yethttps://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/ Conde Naste Sees Commerce Opportunity With Branded Subscription Boxeshttps://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-child-bereavement/442892/ http://www.cnn.com/2016/10/14/us/daddy-daughter-hair-factory-trnd/ https://www.facebook.com/Daddydaughterhairfactory/ http://people.com/human-interest/single-dad-teaches-himself-to-do-his-daughter-s-hair-and-starts-class/ This Old Marketing - Jan van der Heijden

PNR 183: In 10 Years, Content Marketing Will Be Just Marketing May 15, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate.

This week's story links:

Snap Is Losing Twice As Much Money This Year As Lasthttps://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets

Marketing Content or Content Marketinghttp://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/

The CMO Role Is Shifting in 2017http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/

SHOW SPONSOR - BRIGHTCOVE

Download "The Science of Social Video" Now - http://cmi.media/pnr183

RANTS AND RAVES

http://www.marketingdive.com/news/why-consultancies-arent-upending-the-agency-client-model-just-yet/441298/

http://www.thedrum.com/news/2017/05/12/vivendi-havas-merger-will-conflict-interest-concerns-plague-the-deal

http://www.marketingdive.com/news/wendys-fan-shatters-twitter-record-in-quest-for-chicken-nuggets/442373/

https://www.themediabriefing.com/article/pivoting-without-missing-the-point

THIS OLD MARKETING - United Feature Syndicate

https://en.wikipedia.org/wiki/United_Media

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