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This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 202: Mayo Clinic Invests in Voice Search with Amazon Sep 25, 2017

Show notes

In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.

This week's story links:

SPONSOR: AHrefs

Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total.

Google sets its sights on the iPhone with HTC dealhttps://www.theverge.com/2017/9/21/16343342/google-htc-deal-apple-iphone-war ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduateshttp://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/ DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon AlexaH/T W. Jeffrey Rice @WJeffreyR http://www.beckershospitalreview.com/artificial-intelligence/mayo-clinic-offers-first-aid-assistance-on-amazon-s-alexa.html EPISODE SPONSOR: SNAPAPP Download the SnapApp report "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr202 RANTS AND RAVES http://www.business2community.com/big-data/predictive-analytics-predicting-customer-behavior-improve-roi-01915285#jw1eBdrmfoRRIVZO.97 https://www.wsj.com/articles/outside-voices-how-marketers-are-missing-a-generation-of-unreachables-1506087359?mod=nwsrl_cmo_today_newsletter&cx_refModule=nwsrl#cx_testId=16&cx_testVariant=ctrl&cx_artPos=7 TOM - FLUFF https://www.skyword.com/contentstandard/marketing/fluff-piece-marshmallow-fluff-used-content-marketing-thing/

PNR 201: Advertising Groups Loathe Apple's New Browser Policy Sep 18, 2017

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b

QUICK HITS Ad Trade Groups Protest Apple's Move To Limit Use OF Browser Datahttps://www.wsj.com/articles/ad-trade-groups-protest-apples-move-to-limit-use-of-browser-data-1505423574 Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Siteshttps://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211 Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Mediahttps://www.mediapost.com/publications/article/307031/wpp-invests-in-podcaster-brooklyn-based-gimlet-pa.html Ev Williams On Medium's Spotifyish Future - And Why He Changed His Mind About Adshttp://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a RANTS AND RAVES http://www.marketingcharts.com/television/pay-tv-and-cord-cutting-80047 https://www.marketingweek.com/2017/09/14/marc-pritchard-2017-year-bloom-came-off-rose-digital-media/ https://www.ohiolottery.com/InspiredOH#UserStories TOM Example Fearless Girl http://www.adweek.com/brand-marketing/fearless-girl-stole-the-worlds-heart-but-what-did-it-do-for-the-clients-business/

PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up Sep 11, 2017

Show notes

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b

This week's story links:

DEEP COVERAGE The CMO Survey Is Outhttps://cmosurvey.org/results/august-2017/ Facebook Is Willing To Spend Big In Video Pushhttps://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181 SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a RANTS AND RAVES https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/ http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/ 6. TOM - The Rock Island Line https://www.youtube.com/watch?v=wI4nRD-DRpk

Thank you to all our listeners for making #200 so special!

PNR 199: Optimizing Ad Tech Is a Waste of Time Sep 03, 2017

Show notes

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b

QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/google-getting-ready-buy-marketo-222663 Trade Desk Responds To P&G's Pritchard's Call For Actionhttp://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVEShttps://www.youtube.com/user/robs70986987 https://digiday.com/media/german-publishers-joining-forces-duopoly/ https://www.mediapost.com/publications/article/306604/taylor-swift-makes-mags-along-with-music.html THIS OLD MARKETING - Warsaw, Indiana http://townincbook.com/ https://orthoworxindiana.com/about-us/

PNR 198: Advertising Industry Prepares for Plummet Aug 28, 2017

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor.

This week's story links:

Opening Sponsor

WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b

QUICK HITS WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sinkhttps://www.wsj.com/articles/wpp-lowers-growth-forecast-as-advertisers-cut-spending-1503474230 Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguardhttps://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395 Washington Post Brings Artificial intelligence To Its Native Ads https://digiday.com/media/washington-post-brings-artificial-intelligence-native-ads/ IN DEPTH NEWS The Engagement Gap: How B2B and B2C Firms Are Missing The Markhttps://www.marketingprofs.com/charts/2017/32661/the-engagement-gap-how-b2b-and-b2c-firms-are-missing-the-mark Gwyneth Paltrow's Goop Just Got Slammed For Deceptive Advertisinghttps://www.buzzfeed.com/stephaniemlee/gwyneth-paltrows-goop-just-got-slammed-for-deceptive SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr198a RANTS AND RAVES http://www.mumbrella.asia/2017/08/apac-marketers-value-content-marketing-roi-accountability https://www.uhaul.com/SuperGraphics/ THIS OLD MARKETING - THE CTO ADVISOR https://www.thectoadvisor.com/

PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment? Aug 21, 2017

Show notes

This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing? Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine.

This week's links:

QUICK HITS Apple To Spend $1Billion On original TV Shows For Its Streaming Platformhttps://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/

The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad https://www.nytimes.com/2017/08/15/magazine/the-rise-of-the-fidget-spinner-and-the-fall-of-the-well-managed-fad.html?emc=eta1 Brands Will Not Be Eclipsedhttp://adage.com/article/digital/ready-a-total-eclipse-art-marketing/310166/ IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Qualityhttp://www.pubexec.com/post/takeaways-yale-publishing-course-publishers-embrace-flight-quality/ Facebook's Advertising Fallacy - That It Workshttps://www.forbes.com/sites/pamdanziger/2017/08/13/facebooks-advertising-fallacy-that-it-works/#1370bdb1662e SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth - http://cmi.media/pnr197 RANTS AND RAVES http://www.minonline.com/the-big-idea-behind-harvard-business-reviews-record-growth/ https://www.mediapost.com/publications/article/305986/gdpr-drives-growth-in-security-spending-gartner.html https://www.amazon.com/Zillow-Talk-Rules-Real-Estate/dp/1455574740 TOM - AAHA https://www.aaha.org/professional/resources/trends_magazine.aspx https://www.aaha.org/professional/resources/trends_archive.aspx

PNR 196: Facebook, Google, Netflix & Disney Begin War over Content Aug 14, 2017

Show notes

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important. Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.

This week's story links:

QUICK HIT NEWS Facebook Launches Watchhttps://www.wsj.com/articles/facebook-courts-video-makers-for-watch-tab-with-financial-incentives-1502445601 Netflix Gets Into The Comic Book Business By Acquiring Millarworld http://www.comicsbeat.com/monday-surprise-netflix-acquires-millarworld/ Disney Will Pull Its Movies from Netflix and Start It's own Streaming Servicehttps://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html Google Reportedly Offered 30 Billion To Acquire Snapchathttps://techcrunch.com/2017/08/03/google-buy-snap/ IN DEPTH NEWS How Quartz Achieved a 90% Renewal Rate On Branded Contenthttps://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/ Turning Audience Development Into A Profit Machinehttp://www.pubexec.com/post/turn-audience-development-profit-machine/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196 RANTS AND RAVEShttps://digiday.com/media/time-inc-launches-pethero-consumer-revenue-push/?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=170807 http://www.foliomag.com/the-original-evangelist-for-b2b-content-analytics/ http://bosacks.com TOM J WALTER THOMPSON AGENCY… https://archive.org/details/thompsonredbook00thomgoog

PNR 195: Marketers, Not Publishers, Will Win with Long-Form Content Aug 07, 2017

Show notes

In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro's deal with Lions Gate goes south. Rants and raves include Stranger Things and the Facebook/Google duopoly. This week's This Old Marketing example: TheStreet.com and Jim Cramer.

Story links:

QUICK HITS

Apple Soars After Resilient iPhone Demandhttp://adage.com/article/digital/apple-soars-record-signaling-resilient-iphone-demand/310001/ Google Is Developing Tech for SnapChat Like Media Contenthttps://www.wsj.com/articles/google-is-developing-technology-for-snapchat-like-media-content-1501868688

Researchers Shut Down AI After It Develops Its Own Language http://www.digitaljournal.com/tech-and-science/technology/a-step-closer-to-skynet-ai-invents-a-language-humans-can-t-read/article/498142 IN DEPTH NEWS Long Form Content Boosts Engagement But Can Publishers Do it Right http://www.pubexec.com/post/long-form-content-boosts-engagement-can-publishers-right/ Hasbro Ends Talks To Buy Lions Gate https://www.theglobeandmail.com/report-on-business/international-business/us-business/hasbro-ends-talks-to-buy-entertainment-company-lionsgate-sources/article35861893/?utm_source=Shared+Article+Sent+to+User&utm_medium=E-mail:+Newsletters+/+E-Blasts+/+etc.&utm_campaign=Shared+Web+Article+Links SPONSOR - SMARTLING Download the ebook: Translation: A Reliable Recipe for Business Growth

http://cmi.media/pnr195

RANTS AND RAVES http://www.licensingexpo.com/license-global/streaming-now-original-content-licensing-potential TOM - TheStreet.com https://www.thestreet.com/

PNR 194: Brands & Billionaires Continue to Buy Up Media Aug 01, 2017

Show notes

In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric.

This week's story links:

Lauren Powell Jobs Buys Majority Stake In The Atlantichttp://adage.com/article/media/laurene-powell-jobs-buys-majority-stake-atlantic/309952/ Facebook Earnings - What Marketers Should Note From Facebook's Second Quarter Earningshttps://www.wsj.com/articles/what-marketers-should-note-from-facebooks-second-quarter-earnings-1501109733 P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway.http://adage.com/article/cmo-strategy/p-g-slashe/309936/ IN-DEPTH NEWS Hearst Is Experimenting In Commerce And Contenthttps://digiday.com/media/hearst-experimenting-commerce-content/ Why Is Buzzfeed Selling A Hot Plate? http://mashable.com/2017/07/27/buzzfeed-tasty-cook-top/?utm_cid=mash-com-Tw-main-link#y8AoE1.RAaqH SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194 RANTS AND RAVES http://www.thedrum.com/opinion/2017/07/25/the-great-content-marketing-swindle http://www.minonline.com/distrust-and-business-models-journalist/ https://www.wsj.com/articles/gawker-media-advisers-to-put-flagship-website-up-for-sale-1501018991 THIS OLD MARKETING General Electric and Comic books in the 50's http://digital.bnpmedia.com/publication/?i=387902&article_id=2722384&view=articleBrowser&ver=html5#%7B%22issue_id%22:387902,%22view%22:%22articleBrowser%22,%22article_id%22:%222722384%22%7D U

PNR 193: Amazon, Facebook and Google All Launch New Content Plays Jul 24, 2017

Show notes

The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy. This week's This Old Marketing example: Emily McDowell Cards.

This week's story links:

Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/amazon-lures-publishers-to-new-social-network-by-paying-them-to-post-1500482959?mod=djemCMOToday Google Aims to Reinvent How We Discover the News https://www.inc.com/alex-moazed/bgoogle-aims-to-reinvent-how-we-discover-the-new.html https://techcrunch.com/2017/07/19/the-anti-face/ Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/ SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193 RANTS AND RAVES https://www.martechadvisor.com/articles/customer-experience/the-cx-tech-integration-challenge-we-bought-all-this-software-now-what-do-we-do-with-it/ https://www.wsj.com/articles/sizmek-to-acquire-fellow-ad-tech-company-rocket-fuel-for-125-5-million-1500379406

http://sethgodin.typepad.com/seths_blog/2017/07/instead-of-the-easy-numbers.html

THIS OLD MARKETING - EMILY MCDOWELL

http://www.slate.com/blogs/the_eye/2015/05/06/empathy_cards_by_emily_mcdowell_are_greeting_cards_designed_for_cancer_patients.html

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