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This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

212: The Genesis Planet Episode Jul 15, 2019

Show notes

After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.

Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html).

Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility).

The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog).

The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/).

Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.

This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Finale (The Last Waltz) Dec 12, 2017

Show notes

The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way.

It's been an amazing ride. Thank you for making it possible.

#ThisOldMarketing

PNR 210: Why Won't CMO's Consider Buying Media Companies? Nov 20, 2017

Show notes

In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.

This week's story links:

QUICK HITS Why Comcast Verizon and Disney Should And Shouldn't Try to Acquire Foxhttp://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/ Something Is Wrong On The Internethttps://medium.com/@jamesbridle/something-is-wrong-on-the-internet-c39c471271d2 IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expandinghttps://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.

RANTS AND RAVES https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248 http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html TOM - This Old Marketing

PNR 209: Latest Content Marketing Spending Stats Hard to Believe Nov 13, 2017

Show notes

In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.

This week's story links:

QUICK HITS Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurthttp://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?

2018 Marketing Predictions From The C-Suitehttps://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91

IN DEPTH Mattress Company Shutters Web Publication Pivots To Printhttps://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802 Ryan Skinner From LinkedIn's Posthttps://www.linkedin.com/feed/update/urn:li:activity:6333654509339971584/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.

RANTS AND RAVES http://www.adweek.com/brand-marketing/john-lewis-unveils-moz-the-monster-in-its-charming-christmas-ad-about-friendship/ https://digiday.com/marketing/audience-based-planning-next-battleground-media-agencies/ https://techcrunch.com/2017/11/09/time-to-snap-into-action/ TOM - Maxwell House http://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/ https://en.wikipedia.org/wiki/Maxwell_House_Haggadah

PNR 208: Is there a Crisis in Content Marketing? Nov 06, 2017

Show notes

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.

This week's story links:

CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribershttp://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/ Ad Blocker's Successful Siege on Facebook Enters the Second Monthhttp://adage.com/article/digital/blockrace-adblock/311103/ IN DEPTH Content Marketing In Crisishttp://effworks.co.uk/content-marketing-crisis-effweek-2017/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.

RANTS AND RAVES https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/ https://medium.com/an-idea-for-you/the-ultimate-guide-to-growing-your-audience-5a25af3bbcff https://arstechnica.com/video/2017/10/the-strangest-things-archaeologists-have-found-on-the-ancient-silk-roads/?comments=1 TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."

PNR 207: Blogging Research - Longer and Less Frequent for the Win Oct 30, 2017

Show notes

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List.

QUICK HITS Content Marketing Love Letterhttp://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertisinghttps://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806 LinkedIn Considering Push Into Original Contenthttp://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10 IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/ Facebook Testing Subscriptions In Support of Instant Articles https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/ https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.

RANTS AND RAVES http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/ http://www.marketingcharts.com/industries/business-to-business-80816 https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047 TOMLloyd's coffee shop. London. 1686. https://lloydslist.maritimeintelligence.informa.com/

PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads Oct 23, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.

This week's story links:

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing.

QUICK HITS Who are 2017's Top Brands Ranked by Customer Loyaltyhttp://www.marketingcharts.com/brand-related/top-brands-80670 Publishers May Have To Volunteer To Fight Against Annoying Adshttp://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/ IN DEPTH Ad Age Ad Lib - Neil Vogel's Adventure as An Accidental Publisherhttp://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/ Content Marketing Is Dead! Long Live Marketing!https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358 SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr206 RANTS AND RAVES https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/ http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/ https://jamesaltucher.com/ TOM - Polyface Farms https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/ https://sustainability.vcu.edu/gardens/garden-resources/ http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/

PNR 205: Mercedes Launches Revenue-Based Content Model Oct 16, 2017

Show notes

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.

This week's story links:

Content Marketing World videos at http://cmi.media/video17

Content Marketing Master Classes at https://www.contentmarketingconf.com/

QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumohttps://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/ Snapchat will now show you more info about the cool places your friends are visitinghttps://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers Key Trends In Social and Digital News Mediahttp://www.pewresearch.org/fact-tank/2017/10/04/key-trends-in-social-and-digital-news-media/ IN DEPTH Content marketing: Mercedes is marketing iQ media's looping content https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten The Simple Article Format That Draws A Bigger Audienceshttp://contentmarketinginstitute.com/2017/10/content-creators-article-format/ SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr205 RANTS AND RAVEShttps://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3 https://www.theringer.com/2017/9/26/16364548/casper-snapchat-airbnb-startup-publications TOM - Alcoa's One Step Beyond https://en.wikipedia.org/wiki/Alcoa_Presents:_One_Step_Beyond

PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse? Oct 09, 2017

Show notes

In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models. This week's TOM example: The Points Guy.

This week's story links:

Content Marketing World videos at http://cmi.media/video17

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing.

NEWS Google Tells Publishers We Come In Peacehttps://www.wsj.com/articles/google-tells-publishers-we-come-in-peace-1507062361 Amazon Is Readying Its Blitz On The Ad Industry https://digiday.com/marketing/amazon-will-soon-2000-people-advertising-new-york-city/ IN DEPTH Blue Apron Launches New Branded Podcast - Why We Eat What We Eat https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr203 RANTS AND RAVES http://www.thedrum.com/news/2017/09/27/preparing-gdpr-has-completely-changed-lloyds-digital-marketing-strategy https://www.thestreet.com/story/14166157/1/here-s-why-amazon-s-next-big-market-could-be-in-the-pharmacy-business.html http://sethgodin.typepad.com/seths_blog/2017/10/the-engine-of-our-discontent.html TOM - The Points Guy http://www.tearsheet.co/marketing/how-the-points-guy-became-the-industrys-best-content-marketing-channel

PNR 203: Google and Amazon Prepare for Internet War Oct 02, 2017

Show notes

In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival.

This week's story links:

Content Marketing World videos at http://cmi.media/video17

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert's new book, Killing Marketing.

QUICK HITS Ad Week Wraps Up - Here's a Roundup Of What Happened https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095 Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show Twitter Testing 280 Character Limithttps://www.nytimes.com/2017/09/26/technology/twitter-280-characters.html DEEP COVERAGE Research Reveals The Habits of Content Marketershttp://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/ SHOW SPONSOR - SNAPAPPDownload "The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today" at http://cmi.media/pnr203 RANTS AND RAVEShttps://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 http://www.foliomag.com/time-inc-launches-people-perks-paid-membership-program/ https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-trust-their-audience-data.html

THIS OLD MARKETING - Chagrin Falls Film Festival

http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html

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