This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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**This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose**

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE] Mar 27, 2020

Show notes

A special episode of #ThisOldMarketing.

In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

231: Making Sense of a Crazy Week...plus Could Apple Buy Disney? Mar 20, 2020

Show notes

Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what's next.

Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions.

In other news, a strange report claimed that now is the time for Apple to buy Disney. Of course, Robert is against, while Joe is the biggest cheerleader for the deal.

Facebook had all sorts of issues with its AI-powered SPAM engine, while Ford completely changes it's advertising campaigns in response to COVID-19. Finally, the boys discuss why now may be the greatest moment ever for content marketing.

In rants and raves, Joe comments about how now is a truly defining moment for marketing, while Robert discusses the future and opportunity in virtual events.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

230: Marketing at a Social Distance [SPECIAL EPISODE] Mar 13, 2020

Show notes

A special episode of #ThisOldMarketing.

In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

229: Salesforce, Mailchimp Buy Media Properties Mar 09, 2020

Show notes

For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge's addition of a "content marketing" awards category, which really isn't content marketing at all.

Both Mailchimp and Salesforce purchase media properties, further proving that the boys' prediction from the past is coming true - corporate brands are and will continue to buy traditional media assets.

In other news, former 49ers quarterback Colin Kaepernick launches his one publishing venture. The jury is out on whether this is actually a real thing or not.

In rants and raves, Robert rants about the flawed research on the coronavirus that is affecting Corona beer, while Joe raves about Jonah Berger's "The Catalyst" and rants about Audible production.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

228: The Real Story Behind Facebook's Fact-Checking Plan Feb 24, 2020

Show notes

In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign.

Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move.

More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies).

Catalogs are back again, while the Peloton "wife" commercial didn't hurt business like so many prognosticators thought.

In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the "State of Writing" and its impact on all marketers and communicators.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

227: Ranking the Best & Worst Super Bowl Ads of 2020 Feb 10, 2020

Show notes

On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020.

In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry...or does he?

There were a slew of M&A deals over the past few weeks, including Barstool Sports and Spotify gobbling up "The Ringer."

In rants and raves, Joe raves about Ray Dalio's Principles, and shares one of the oldest content marketing examples ever. Robert raves about John Kotter's A Sense of Urgency and discusses the future of content activism.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

226: Content Jobs Among Biggest Growth Area Per World Economic Forum Jan 28, 2020

Show notes

In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful.

In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you)

Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn.

In rants and raves, Joe raves about the Unauthorized Biography Series and Loserthink by Scott Adams. Robert then talks in detail about the life and death of Clayton Christensen.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

225: Coca-Cola Reverts Back to CMO Role. Does It Matter? Jan 13, 2020

Show notes

In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really).

Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes?

The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show.

And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite.

In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

224: 8 Big Content Marketing Predictions for 2020 Dec 30, 2019

Show notes

Yes! It's the annual #ThisOldMarketing predictions episode.

This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless).

This year's marketing predictions include:

Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe).
Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert).
The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here.
Ad Tech takes a crippling hit in 2020 (Robert).
Microsoft will launch their own "Disney+" for business-to-business markets (Joe).
AppleTV Plus will die (Joe, but Robert disagrees).
Deepfakes take over the 2020 election process (Joe).
Big agencies start to break up after large consolidation run (Robert).

Robert's Rave - Brand-backed media gets another look.

Joe's Rave - Essentialism by Greg McKeown

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

223: Can Marketers Learn Anything from the Peloton Fiasco? Dec 16, 2019

Show notes

In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public's reaction was a pure over-reaction. Joe thinks that we can't judge the outcome until the next quarter's results are in.

In other news, the boys dissect the #SubscribeSunday program from Boston Globe, and how brands can use both an "event" and a collaborative effort to launch and grow content marketing initiatives.

Finally, Joe and Robert discuss the huge opportunities and challenges for brands who want to acquire distressed media assets.

In rants and raves, Joe raves about Straight No Chaser while Robert rants on California's upcoming privacy law (CCPA), with a helpful infographic from Ruth Carter on how to comply with CCPA.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

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