This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

242: TikTok, the Nike Ad and Surprising Acquisitions Aug 06, 2020

Show notes

First, watch the Nike ad if you haven't. Required watching.

TikTok was in the news this week, with a crazy deal in progress with Microsoft.

In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).

Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

241: Double Down or Diversify? That Is the Question Jul 23, 2020

Show notes

While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right?

Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom.

Joe raves about Prof G's podcast with Adam Alter on recombination. Robert raves on Calm's new meditation app, and comments about Google's new cookie policy.

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

240: Social Media Is Out to Destroy Us Jul 09, 2020

Show notes

Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.

At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists.

In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up.

And when did Substack get so big? Could it be the next bubble?

Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development.

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

239: Who's Going to Be the Netflix of Business Content? Jun 25, 2020

Show notes

Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content.

The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws.

Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services.

In rants and raves, Robert's Quibi update...plus a rave about Apple's privacy policy. Joe has a commentary on how he almost gave up on his not-for-profit foundation (but didn't).

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

238: Is Your Social Media Your Property? Jun 11, 2020

Show notes

Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer.

Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs.

And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social media profile.

Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz, may he rest in peace.

This week's sponsor: ContentTECH Summit

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

237: Chaos Creates a Rather Large Marketing Opportunity for Brands May 28, 2020

Show notes

Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today.

Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner.

The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook.

Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather.

This week's sponsor: Content Marketing Awards

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

236: The Media Business Killed Itself May 14, 2020

Show notes

The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy.

In other news, the Financial Times launches a mix group for subscription but doesn't invite any product brands, while thought leadership is everything.

Robert's rants and raves include a Quibi update and that new marketing really isn't new, while Joe discusses an interview with the IAB and the new Riot Games Launch.

Sponsor: CMI's Demand Generation Summit May 19-20

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

235: Prepare for a Turnaround with these Marketing Tips May 01, 2020

Show notes

What do marketers do while we wait for a turnaround?

Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order.

Vayner Media continues an acquisition trend and there is a sale on Facebook ads.

#ThisOldMarketing raves include a Quibi update, unique partnerships, and a rant on virtual college tours.

Today's sponsor: Content Marketing Awards. Deadline for entry is 5/29.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

234: Why Invest in Marketing Now (Before It's Too Late) Apr 16, 2020

Show notes

In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back.

In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus.

Then the boys spend many fruitless minutes discussing the launch of new content platform Quibi and what that means for humankind.

In rants and raves, Robert raves about the opportunity in everything and Some Good News with John Krasinski, while Joe discusses the rather large opportunity in print media.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

233: Can Media Companies Survive Coronavirus? Apr 03, 2020

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them?

In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are all the rage, while the CMO of Anheuser-Busch goes full content marketing.

In rants and raves, Joe raves about the National Cowboy & Western Heritage Museum and Robert comments on consumer trust in digital marketing.

Today's sponsor: Content Marketing University. Use code FRIEND200 to save $200. Offer ends 4/30.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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