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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

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    Latest Episodes:
    Are marketers uncaring opportunists? Maybe, but we're really nice people. Really. Intricacies of a price increase, What A/B testing really means. Sep 18, 2018
    Show notes

    Are marketers uncaring opportunists? Maybe, but we're really nice people. Really. Intricacies of a price increase, What A/B testing really means.

    School gets started, Philly is looking for live test subjects. Basic PR steps for holiday season, webinar secrets and Philly and Ken reveal their GOT obsession Sep 11, 2018
    Show notes

    School gets started, Philly is looking for live test subjects. Basic PR steps for holiday season, webinar secrets and Philly and Ken reveal their GOT obsession

    Kenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central Sep 04, 2018
    Show notes

    Kenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central

    Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda. Aug 28, 2018
    Show notes

    Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda. Building content involves following the data. Call outs: Jim and Laurie at Shopland Health (https://goo.gl/XE35if), Laura Dunkley @lauraldunkley, @jaykana that runs Modern Mississauga Magazine, and Diego Cortes @edge.

    The podcast ditches Skype, we talk threesomes and Zoom, the anatomy of a sales deck, and ageism in the retail industry. Aug 21, 2018
    Show notes

    The podcast ditches Skype, we talk threesomes and Zoom, the anatomy of a sales deck, and ageism in the retail industry.

    Who wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer Aug 14, 2018
    Show notes

    Who wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer.

    Free plugs to Luciano Scatozza, Sandra Milligan, MBEC and Askuity....just for being wonderful people!

    What tomato plants and retail have in common. PR - how to make it happen, what to do with it when it does. Private label, sangria and angry Italian men Aug 07, 2018
    Show notes

    What tomato plants and retail have in common. PR - how to make it happen, what to do with it when it does. Private label, sangria and angry Italian men

    What now? Where to drive traffic if Facebook isn't it. Always selling your brand? Keep doing it, the role of brokers. Shout out to the Mississauga Business Enterprise Center Jul 31, 2018
    Show notes

    This is a packed episode.
    What now? Where to drive traffic if Facebook isn't it - Phil talks about alternatives and how to take control of your impressions and reach.
    Always selling your brand? Keep doing it, the role of brokers. Don't rely on anyone else to have your sell story. Phil talks about the importance of a sales deck, what a broker can and cannot do for you.
    Shout out to the Mississauga Business Enterprise Center The folks at @MississaugaEDO doing good things for entrepreneurs. There's an SBEC near almost everybody in Canada. Go find them. Special shout out to @lauraldunkley for her unending job of teaching digital knowledge.

    Retail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies. Jul 24, 2018
    Show notes

    Retail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies.

    Kenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about Flexday Jul 17, 2018
    Show notes

    Kenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about Flexday

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