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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

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    Latest Episodes:
    Guest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning. May 01, 2018
    Show notes

    Guest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning.


    Kenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners. Apr 24, 2018
    Show notes

    Kenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies, so he talks about his webinar with Askuity instead. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners - if you're listening from Japan, you could get some of Nona Vannucci's biscotti.


    It's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet. Kenny and Phil decide they have faces made for radio. Apr 17, 2018
    Show notes

    Kenny and Phil decide they have faces made for radio. Phil talks about meeting openphone and Kenny complains about Phil's cool friends. It's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet.


    Meeting Lia Ollo. We talk to a super smart guest with a bright future, who shares a little bit of her brain with us. We talk about Point of Sale systems, what small business owners need to worry about and how to choose a POS system. Apr 10, 2018
    Show notes

    We talk to a super smart guest, Lia Ollo who shares a little bit of her brain with us. We talk about Point of Sale systems, what small business owners need to worry about and how to choose a POS system. Want the inside scoop on one of the biggest pain points in your retail space? Tune in here!


    Facebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them. Apr 06, 2018
    Show notes

    Something a little bit different. We had this discussion at the end of recording the next podcast, so it seemed logical to put this out before the next podcast. (Make sense?) Facebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them.


    This episode is all about getting into the buyer's head, the secret dialogue they're having while you're presenting. Phil talks about getting yelled at, and Kenny confirms they have no feelings Apr 03, 2018
    Show notes

    Kenny and Phil get into the secret dialogue buyer's have when brands present products. Phil talks about getting yelled by his buyer, and Kenny and Phil talk about the benefit of bringing your buyer into your plans early for a strategic advantage. Phil spends some time with Askuity, and Ecobee, and he's super impressed with both companies. Kenny is waiting for images so he can keep pushing Grasshopper forward.


    Traveling podcasters. Phil is in Orlando at Global Pet Expo and Kenny is in Portland. Voodoo donuts, pet store owners, and how brands drive online traffic to their retailers Mar 27, 2018
    Show notes

    Traveling podcasters. Phil is in Orlando at Global Pet Expo and Kenny is in Portland. Voodoo donuts, pet store owners, and how brands drive online traffic to their retailers. Kenny has a rant about boring retail.


    Phil and Kenny talk about the anxiety of being small business owners. Phil talks about the lessons he's teaching at Global Pet Expo and being alone. Mar 20, 2018
    Show notes

    Phil and Kenny talk about the anxiety of being small business owners. Phil talks about the lessons he's teaching at Global Pet Expo and being alone.
    They talk about Ecommerce and what small business can do to in ecommerce that helps them grow their business. They also talk Google analytics, and how to get more data to be able to run the business.


    Phil talks about leaving Hubba, explains what the heck omnichannel means, and Kenny confirms he's not dead. Mar 13, 2018
    Show notes

    Phil talks about leaving Hubba, shifting to being a consultant and what that means and how he wants to help. Kenny and Phil talk about people losing jobs and how to approach the first six months. Phil explains what the heck omnichannel means, and Kenny confirms he's not dead.


    Results from the Tradeshow, a community gathering at the coffeebar, what do to when you get listed? Mar 06, 2018
    Show notes

    Kenny talks about results from the tradeshow, and retailers reaction to his new product launch. A plan to gather the community at the coffeebar - is this what small business needs? Last but not least, what do to when you get listed? (hint: Phil thinks you should stop celebrating and get back to work!)


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