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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

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    Latest Episodes:
    Mama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get together Jul 10, 2018
    Show notes

    Mama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get together


    Influencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this week Jul 03, 2018
    Show notes

    Influencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this week.
    They talk useful apps this week - TOGGL, Canva, Snapseed make their list, as does Google Alerts.


    Kenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project Manager Jun 26, 2018
    Show notes

    Kenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project Manager


    Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways. Jun 19, 2018
    Show notes

    Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways. They talk about Einstein Pet's success, and what's next. To find out more about Einstein Pet, head to https://www.einsteinpets.com/

    Einstein Pets is proud to be a sponsored perk for "Pet Fooled 2.0", the “Pet Fooled” sequel. The campaign and fundraising perks for purchase can be found here: https://igg.me/at/Yu-X8hDTGFk/x/18621731


    Penny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policies Jun 12, 2018
    Show notes

    Phil and Kenny are all over the place this week. They talk Penny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policies.

    Mary Meeker's Internet Trends Report can be found here. http://www.kpcb.com/internet-trends


    Do you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week. Jun 05, 2018
    Show notes

    Do you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week, the power you wield as the leader of your company.


    How to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins. May 29, 2018
    Show notes

    How to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins.


    Kenny gets embarassed, Phil and Kenny explain the difference between markup and margin, and how to drive traffic to Kenny's website. Phil tells you where not to drop your drawers May 22, 2018
    Show notes

    Kenny gets embarrassed, Phil and Kenny walk through the difference between markup and margin, Phil tells you where not to drop your drawers. The two walk through Google ads, how to drive traffic to Kenny's webiste.


    Phil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new things May 15, 2018
    Show notes

    Phil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new things


    Kenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patterns May 08, 2018
    Show notes

    Kenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patterns


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