This Commerce Life

Latest Episodes:

An apology to Kent, the importance of cash flow and what happens when you get a customer that doesn't pay you or the business goes bonkers Nov 27, 2018

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An apology to Kent, the importance of cash flow and what happens when you get a customer that doesn't pay you or the business goes bonkers

All laughs and SEO. Phil talks keywords and organic SEO, how to find, build and rank keywords for your business. Nov 20, 2018

Show notes

All laughs and SEO. Phil talks keywords and organic SEO, how to find, build and rank keywords for your business. This one is a good episode to check out on Youtube. Phil goes through keyword planner, how to check your competition for keywords and what you're supposed to do with keywords.

Getting past the gobbly gook of "content marketing," using Instagram to ask your audience for insights. Geo-tagging the bar and the importance of video. Nov 13, 2018

Show notes

Content Marketing. What does it really mean? Getting past the gobbly gook and getting into what makes a consumer pay attention to your brand. Phil talks about helping Laura Dunkley teach Content Marketing 101 and Kenny pushes for "what the heck am I supposed to do?" The benefits of digital media versus old world market message testing. The love for Satya continues from last episode. Kenny gets excited and starts thinking about things. Geo-tagging the bar and the importance of video.

Phil and Kenny talk about how amazing small business are and the potentials for explosive growth. They talk about return on investment and proper spending in the right buckets to make businesses grow. Nov 06, 2018

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Phil plugs Wave for Small Businesses (www.waveapps.com) and dreads tax season and accounting for his business. Phil and Kenny talk about how amazing small business are and the potentials for explosive growth. Free plug for Satya.ca, Quest Vitamins and Pink Solution. Kenny jokes about cutting Linda Webb lose, but Philly won't talk about it. They talk about return on investment and proper spending in the right buckets to make businesses grow. Sara Carvalho and her magic photography skills gets the Commercial Drive coffee really great photos.

What retailers value and how to deliver it without giving everything away. Coffee preferences and how freelancers network. Oct 30, 2018

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What retailers value and how to deliver it without giving everything away. Phil talks about helping a brand be valuable to a retailer while still keeping profit in their pocket. Phil talks about Kenny's coffee and the duo talks about how freelancers network and work together.

Plugs this week to Vive Social and their founder Shnane Liem, a wonderful all round wonderful person.

The Linda Webb love fest continues. This week we catch up with the fabulous Laura Dunkley who tells us about her marketing and PR skills and the ONE Network Oct 23, 2018

Show notes

The Linda Webb love fest continues. This week we catch up with the fabulous Laura Dunkley who tells us about her marketing and PR skills and the ONE Network, the Mississauga Business Enterprise Centre and free resources for up and coming entrepreneurs.

A walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits Oct 16, 2018

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A walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. They reminisce the old days and the power of a good team. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits. Shout out this week to yellcanada.org

Old school trade shows, cricket powder, Youtube, and brand takeovers. Oct 09, 2018

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Old school trade shows, cricket powder, Youtube, and brand takeovers. Phil talks about his experience at Pet Connections Expo, calls out some brands, and talks about crickets. Kenny is being strategic and ditches some roles to keep himself happy. Brand callouts to https://www.petconexpo.com, http://www.jiminys.com/, https://www.apetwithpaws.com/

Phil and Kenny start this episode salty. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item Oct 02, 2018

Show notes

This episode starts rough. Phil pushes his luck, Kenny spends 20 minutes getting on the internet. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item.

Kenny tells a funny story about Black Friday Sales . Phil loves Linda Webb some more, and introduces Kenny's friend (Linda) to Kenny's friend (Shnane). Kenny's at the Gangzhou Fair, and Phil's going to Pet Connections Expo

Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny. Sep 25, 2018

Show notes

Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny. Shout outs to Pro lab and Linda Webb, M'eat, Shopland Health podcast, Laura Dunkley, Intelocate, UpperCase and Openphone

Check out the content portion of our podcast here: https://www.youtube.com/watch?v=4iYNxMUFJAY

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