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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

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    Latest Episodes:
    Philly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job? Feb 12, 2019
    Show notes

    Philly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job? Philly and Ken talk through launch decks, the nuances of selling B2B and how it's different from B2C marketing. When you figure out your audience...things get easier.

    Know your customer...really. Do you have buyer personas? Looking after the basics to ensure you know who you're building a plan for Feb 05, 2019
    Show notes

    Know your customer...really. Do you have buyer personas? Looking after the basics to ensure you know who you're building a plan for. Philly talks about buyer personas and how critical they are to building plans and knowing where and when to execute your plan. Calling out Linda Webb to come on the show, and a shout out for Rachel Farewell and This Commerce Life's new kickass socials. www.rachelfarewell.com

    Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today. Jan 31, 2019
    Show notes

    Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today. Plug for Satya Organics and Patrice's wonderful ezcema cream.

    Philly has some news. The guys get geared up to help a business on a joint venture. The power of Linda Webb. Jan 22, 2019
    Show notes

    Philly has some news. The guys get geared up to help a business on a joint venture. The power of Linda Webb, building a node or hub where our people can help our people.

    What to do when your seasonal business has no season? The importance of paying it forward and helping others. Jan 15, 2019
    Show notes

    What to do when your seasonal business has no season? Phil talks about dealing with excess inventory and no demand, and some of the tough choices businesses have to make Phil also talks about the importance of paying it forward and helping others.

    Start the year with the right audience. Does your marketing plan match your consumer? Looking for a new word for a new type of agency. Jan 08, 2019
    Show notes

    We decide we don't like Kent that much. (too smart, too talented etc. etc.) More love for Linda Webb, Rachel Farewell. Philly and Kenny try and figure out what to call themselves (not agency...but what? a node? a connector? something fancy please) Start the year with the right audience. Does your marketing plan match your consumer?

    Happy New Year! We kick it off with a pretty serious discussion about investment and where to spend cash to grow a business. Jan 01, 2019
    Show notes

    Happy New Year. Philly talks about Mexico, and the retail scene and then we get real serious about investment and where to spend cash to grow a business.

    Kenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world Dec 18, 2018
    Show notes

    Kenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world. It's the end of 2018 - is your content plan ready for 2019? Is your ad plan ready for late 2019 or early 2020?

    Phil and Kenny talk price elasticity and the value of knowing how much you can or should discount.

    A re-take on a botched episode. The guys talk about taking on bigger projects, bringing on people they can trust to outsource. An open invite for Linda Webb to jump on the show Dec 11, 2018
    Show notes

    A re-take on a botched episode. The guys talk about taking on bigger projects, bringing on people they can trust to outsource. An open invite for Linda Webb to jump on the show. Shout out to Rachel Farewell and her social media magic skills.

    The evolution of freelance - when you start choosing who you work with, and what happiness looks like. Dec 04, 2018
    Show notes

    A fullplate - Philly talks about the ups and downs as a contractor. The evolution of freelance - when you start choosing who you work with, and what happiness looks like.

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