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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

    Advertise
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    Latest Episodes:
    How entrepreneurs work while on vacation. The art of prioritizing and staying away from hot topics. Jul 01, 2019
    Show notes

    The guys talk about working while on vacation. Do it or don’t do it? How to do it to remove stress and still get a vacation. Philly talks about email automation and how to go about setting up. The guys give Linda new job. Phil explains SEO in layman terms, and spills the beans on how Kent Fenwick is a voodoo magician at SEO.

    Shnane has arrived. Vive Social in the house, the boys talk PR, social and digital representation, and what small/medium businesses should be doing on awareness. Jun 25, 2019
    Show notes

    Shnane has arrived. Vive Social in the house, the boys talk PR, social and digital representation, and what small/medium businesses should be doing on awareness.

    You can reach Shnane and Vive Social at info@vivesocialpr.com or https://www.facebook.com/vivesocialpr/ on Facebook.

    The boys podcast thru the NBA Finals, Game 6, talk gap analysis, on the sales and the marketing side. Philly talks marketing numbers. Jun 17, 2019
    Show notes

    The boys are tired but not complaining. When you're happy, tired is a good sign. Kenny talks about gap analysis - finding the right places to optimize your business. Philly makes a prediction about the demise of iPhone. They break in and out of watching game 6 of the Raptors vs Warriors Championship finals. Phil talks marketing numbers and conversion rates.

    Kenny poo poos Phil. Philly talks SEO and outrunning old content. Jun 11, 2019
    Show notes

    These two guys bicker over Apple and Android, Kenny tells Phil he's full of poo poo. Philly gets excited and talks content, why to have it, how to keep all the keywords together, how to outrun old content.

    Marketing and the pressure to bear fruit early. Philly and Ken talk about getting the right information to make the right content Jun 03, 2019
    Show notes

    Marketing and the pressure to bear fruit early. Philly and Ken talk about getting the right information to make the right content

    Phil takes a trip - comes home with stuff to do. Philly and Ken get hot and heavy over price increases. May 28, 2019
    Show notes

    This one episode is longer because of the complexity of the conversation. Price increases is part of everybody's business, but they seldom talk about it. Phil and Kenny get into and talk about different approaches you can take to introduce a price increase, what to expect as pushback from retailers, why you should be thinking about a price increase every year.

    Barry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurship May 20, 2019
    Show notes

    Kenny celebrates his wedding anniversary with Amelia. Barry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurship. Philly wonders how Barry put up with Kenny for 29 years!

    To reach Barry, you can find him at : barrygmark@mac.com or https://www.linkedin.com/in/barry-mark-3b01182a

    Ken wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny. May 13, 2019
    Show notes

    Ken wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny.
    The guys talk about when "good enough" is really good enough, and how to strike a balance in getting things done.

    How social media is like cleaning toilets. We bring expert help on the show. Laurie Shopland talks about how to power through the things that are blocking your way May 07, 2019
    Show notes

    We follow up and bring Life coach Laurie Shopland on. How to power through the things that are blocking your way. Laurie Shopland https://shoplandhealth.ca comes on the show and coaches Ken and Philly on how to power through blockers.

    What to do when you need to change what you're working on. Ken picks on Philly Apr 30, 2019
    Show notes

    Philly talks about not doing things that aren't in his wheelhouse, and that prompts a discussion about what to do when you need to change what you're working on. Kenny talks about adapting for change, the guys confirm that they're not normal. Ken picks on Philly.

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