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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

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    Latest Episodes:
    Kenny under the weather. Philly talks about travel, Kenny gets fixated on "experiential" Sep 10, 2019
    Show notes

    Kenny under the weather. Philly talks about travel, Kenny gets fixated on "experiential"


    Maturing, evolving and growth. Philly talks about someone whose found the perfect job but doesn't know it. He talks about his marketing campaign coming together Sep 02, 2019
    Show notes

    Maturing, evolving and growth. Philly talks about someone whose found the perfect job but doesn't know it. He talks about his marketing campaign coming together


    Cooking with Chang. Looking for mentors - do you need 'em? Finding, looking for places that have peers, mentors and sounding boards. Aug 27, 2019
    Show notes

    Cooking with Chang. Looking for mentors - do you need 'em? Finding, looking for places that have peers, mentors and sounding boards.


    The guys talk about elevating their game, and figure out Kenny's "why." Philly talks about finding more balance. Big Announcement at the End! Aug 20, 2019
    Show notes

    The guys talk about elevating their game, and figure out Kenny's "why." Philly talks about finding more balance, losing weight and getting better focus.

    Phil's been listening to this podcast - https://www.jimstengel.com/the-cmo-podcast/
    If you're a Director of Marketing, the only marketing person in your organization or a CMO, we'd love to hear from you.

    The guys have a big announcement at the end!


    Tim Dumas from Jak's Liquor stops by to talk customer service, looking after employees and teaching great customer experience. Aug 14, 2019
    Show notes

    Tim Dumas, Chief Operating Officer from Jak's Liquor stops by to talk customer service, looking after employees and teaching great customer experience. Philly and Ken talk to Tim about great customer experience, how Jak's teaches and invests in their employees.

    https://www.jaks.com/
    https://www.linkedin.com/in/servusleadership/?originalSubdomain=ca

    Tim would love to help you find the perfect bottle of liquor.
    tim.dumas@jaks.com


    Philly stops to do something fun. Kenny pushes for return on investment. The guys talk about the roles that little stores play in consumers' minds. Aug 06, 2019
    Show notes

    Philly stops to do something fun. Kenny pushes for return on investment. The guys talk about the roles that little stores play in consumers' minds. Phil gives an update on his email marketing automation plan.

    This is the article we were talking about
    https://www.sheknows.com/health-and-wellness/articles/2049318/the-brewing-backlash-against-hustle-culture-and-its-effects-on-mental-health/


    The guys answer questions, talk about when to outsource email automation, Kenny starts forecasting for next year Jul 30, 2019
    Show notes

    The guys answer questions, talk about when to outsource email automation, Kenny starts forecasting for next year. The importance of running numbers for next year to make an educated guess on what's to come.


    Kenny gets overloaded and takes on more. (naturally) The boys talk about privacy, social networks and Linkedin. What Kenny looks like out of control Jul 23, 2019
    Show notes

    Kenny gets overloaded and takes on more. (naturally) The boys talk about privacy, social networks and Linkedin. The guys are all over the place this episode. Philly theorizes on the war of search and how Amazon is winning search from Google, what the next social network might look like.

    What Kenny looks like out of control....


    Carrie Doyle makes an appearance. She talks about leaving her big job at a big company and what's next. Jul 16, 2019
    Show notes

    Carrie Doyle makes an appearance. She talks about leaving her big job at a big company and what's next. Philly gets excited to connect two of his favorite people. Kenny becomes a Doyle fan (like Phil).


    Philly and Ken make good on their vacation promise. How to tell if you should be looking for a new job. Philly does email automation and what the heck that means Jul 09, 2019
    Show notes

    Philly and Ken make good on their vacation promise. How to tell if you should be looking for a new job. Philly does email automation and what the heck that means.

    Some of the email automation platforms we were talking about:
    Marketo, Hubspot, and Pardot

    Philly and Ken also looked at https://www.tryenerc.com/ when they were talking about insights. (in case you want to follow along)


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