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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

    Advertise
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    Latest Episodes:
    Finding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold) Feb 04, 2020
    Show notes

    Finding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold)

    Kenny talks about pitching a product with a different angle.

    *apologies for Phil's voice this week. He was using a new mic - and he really sounds like a full frog in his throat.
    (he didn't buy it at full price - never pay full price)


    Philly seeks balance - trying to make changes and have it all. Qualifying jobs, how to find balance Jan 28, 2020
    Show notes

    Philly seeks balance - trying to make changes and have it all. Qualifying jobs, how to find balance


    Kenny goes pro - new equipment, looks like a podcaster. We talk digital minimalism, getting focused on what you love Jan 20, 2020
    Show notes

    Kenny gets new equipment...looks like a podcaster finally. Kenny goes pro - new equipment, looks like a podcaster. We talk digital minimalism, getting focused on what you love The books that Kenny is talking about:

    Digital Minimalism https://www.calnewport.com/books/digital-minimalism/
    Love is just damn good business https://www.stevefarber.com/books/love-is-just-damn-good-business/


    WWLD turns the podcast upside down. Laurie needs coaching, Kenny drops wisdom, Philly is speechless. Jan 14, 2020
    Show notes

    WWLD turns the podcast upside down. Laurie needs coaching, Kenny drops wisdom, Philly is speechless.
    In all seriousness, Laurie gets coached - we have a full discussion about skills, when to discount your skills, and how to approach balancing work, money and loving what you do.


    Philly's marketing plan comes together, Jan 07, 2020
    Show notes

    Happy New Year to our audience. We love you all. (even if Kenny doesn't have feelings)

    Philly talks about planned obsolescence, and how all the marketing efforts from last year have come together. The guys get into the effects on online, and how businesses compete with online today. (don't give up! Amazon doesn't own it all!)


    The guys have the founder of Ener-C, Richard Pollock on the show. Dec 24, 2019
    Show notes

    The guys have the founder of Ener-C, Richard Pollock on the show. Great story about his dog's half brother, and a career in entrepreneurship. From 25 cent puppet shows to now enriching people's lives with better water.

    Find Richard on Linkedin here: https://www.linkedin.com/in/richard-pollock-7586a63/?originalSubdomain=ca

    Check out Ener-C here: https://www.tryenerc.com/


    WWLD is back. Kenny gets some help finding focus, and Laurie uses palm trees as part of her calming strategy. (works on Philly) Dec 17, 2019
    Show notes

    WWLD is back. Kenny gets some help finding focus, and Laurie uses palm trees as part of her calming strategy. (works on Philly)


    No pop filter on Kenny this week. Overstretched Kenny needs to find the balance between entrepreneurship and happiness. Philly finds an awesome boutique brand Dec 10, 2019
    Show notes

    No pop filter on Kenny this week. Overstretched Kenny needs to unload. Finding the balance between entrepreneurship and happiness. Philly finds an awesome boutique brand - #navkcollection https://www.navkcollection.com/


    Did you buy anything for Black Friday? The importance of a pitch deck for creating business, how to build a business to scale Dec 03, 2019
    Show notes

    Did you buy anything for Black Friday? The importance of a pitch deck for creating business, how to build a business to scale


    This is the Thankful episode. Big thanks to Geoff Wong, being thankful for a wonderful year - the importance of celebrating wins. Nov 26, 2019
    Show notes

    This is the Thankful episode. Big thanks to Geoff Wong, being thankful for a wonderful year - the importance of celebrating wins. We want to hear from you - how do you celebrate? what do you celebrate? tell us how your business year went!


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