This Commerce Life

Latest Episodes:

Where do you leave your laptop? Social Isolation and the impacts on work balance. The guys talk about how things change, experiential marketing in new times. Mar 30, 2020

Show notes

Where do you leave your laptop? Social Isolation and the impacts on work balance. The guys talk about how things change, experiential marketing in new times. If you're a business and you're trying to get out marketing messages, now is a good time.

Covid 19 and supply chain challenges that come with that. Digital media comes with some responsibilities. Things that you can and should be doing to keep up some social interaction during this pandemic. Mar 24, 2020

Show notes

Covid 19 and supply chain challenges that come with that. Digital media comes with some responsibilities...stop sharing click-bait-y videos. Retailers have responsibilities in pandemic stock-up situations. Philly tells a funny story about a moment in a grocery store. Things that you can and should be doing to keep up some social interaction during this pandemic.

WWLD Laurie talks about her business, and how to think about Covid 19. A special offer for This Commerce Life folks Mar 17, 2020

Show notes

WWLD Laurie talks about her business, and how to think about Covid 19. A special offer for This Commerce Life folks

Join Laurie Shopland for a free masterclass this wednesday! Click the link below:

https://laurieshopland.com/findingcalmnessamongcrisis/

Short special episode. Things that small medium retailers can do to help during Covid-19 Mar 13, 2020

Show notes

Short special episode. Things that small medium retailers can do to help during Covid-19.

Thanks to Jim Shopland for the idea! Stay safe, tell us how you're doing.

Net effect of Coronavirus, a sticky situation with an owner Mar 10, 2020

Show notes

Net effect of Coronavirus, the impact to shows and net effect on businesses. Not all of it is though - think about opportunities for being able to grow the business during tough times. Philly talks about a sticky situation with an owner who wants to own something they don't know anything about.

The Global Pet Expo Episode. Kenny and Philly meet in person to record. A buyer's perspective on tradeshows and Global Pet Expo Mar 03, 2020

Show notes

Kenny and Phil record live for the first time in 115 episodes. They do a walk through of an aisle at Global Pet and tell you what they see, and then talk about how the show went.

If you're looking for our presentations, head to the bottom of the page at www.retailphil.com

New setup for Philly. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores. Feb 25, 2020

Show notes

New setup for Philly. He starts the day with Kenny and finishes with Kenny. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores.

On Philly's reading list: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
https://www.amazon.ca/dp/B015MOJ80G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

WWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunity Feb 18, 2020

Show notes

WWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunity. Laurie looks at Philly's choices (or not choices).
Philly ties Laurie's work to examples of how SEO, funnel conversion, digital marketing and content marketing works.

Will the real Phil stand up? Thank you - a new mic - thanks for your patience Feb 12, 2020

Show notes

Will the real Phil stand up? Thank you - a new mic - thanks for your patience.
For your reference - witness protection episode was recorded with a Shure MV5-LTG Digital Condenser Microphone.

This short recording was done with a Samson Go Mic Compact USB Microphone

Peter Rodriguez MBA, Chartered Marketer joins the boys. They talk about personal brand marketing, and why it's so important. Feb 11, 2020

Show notes

Peter Rodriguez MBA, Chartered Marketer, comes on the show to talk about his Award-Winning Brand Igniter™
Peter is a former CMO, Ex Kellogg’s, Pfizer, Nestle, J&J, Smucker. His new marketing program helps individuals build their personal brand image.

Philly still sounds like he's in witness protection - he's going to drown this mic and get a new one.

As a courtesy for the boys, Peter has provided a link for This Commerce Life users to see some of Peter's BRANDMI™ Personal Branding Framework https://www.brandigniter.ca/brandmisample

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