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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

    Advertise
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    Latest Episodes:
    WWLD! Philly talks about being out and on his own again - Laurie is LIVE! Kenny wants to be Phil Jun 09, 2020
    Show notes

    WWLD! Philly talks about being out and on his own again - how it feels to leave Nymi, and work with clients that he loves. He's focused on shit that he loves, shit that he likes and none of the shit that's just shit, and trying not to do too much shit.

    Kenny wants to be like Phil.


    600 doors to 20 000 in 3 years. Smart Sweets is the Queen of the #kicksugar movement. We talk to Koreann Webster about their sweet success Jun 02, 2020
    Show notes

    600 doors to 20 000 in 3 years. Smart Sweets is the Queen of the #kicksugar movement. We talk to Koreann Webster about their sweet success

    https://smartsweets.ca/
    https://www.linkedin.com/in/koreann-webster-42b43160/


    Kenny gives Jake gas. We talk to Mid-Day-Squares Chocolate about success (over a million bars sold) and adjusting for Covid-19 May 26, 2020
    Show notes

    Kenny gives Jake gas. We talk to Jake from Mid-Day-Squares about success and adjusting for Covid-19. These guys are the real deal...over a million bars sold. Mad magazine?? Spy vs Spy? Kenny shows his age, Philly admits he loves Spy vs Spy.

    To order some chocolate, head to https://www.middaysquares.com/
    You can find Mid-Day-Squares on Instagram at @middaysquares


    Covid retailing continues. A retailer/wholesaler/distributer comes on. Struggles of government subsidies, rent subsidies and how to adapt without precendent May 19, 2020
    Show notes

    Covid retailing continues. A retailer/wholesaler/distributer comes on. Struggles of government subsidies, rent subsidies and how to adapt without precendent.

    Domenic Bruzzese of La Grotta Del Formaggio came on the show to talk about retailing during Covid, and how to adjust for a new normal

    https://www.linkedin.com/company/lgdf-wholesale/?originalSubdomain=ca


    COVID retailing. We talk to a small retailer that is open during Covid, all the things that retailers have to deal with during Covid. May 12, 2020
    Show notes

    Peter Winstanley of Jaks comes on the show. We talk to him about COVID retailing, all the things that retailers have to deal with during Covid. We also talk about what to think about when you're coming out of social distancing and the new stage of retail.

    You can check out JAK'S Beer Wine Spirits here: www.jaks.com

    Peter Winstanley's Linkedin is here: https://www.linkedin.com/in/peter-winstanley-14174baa/


    Philly does a disappearing act on Kenny, the guys talk cybersecurity, the additional market effects of Covid and how the market will look when things open May 04, 2020
    Show notes

    Philly does a disappearing act on Kenny, the guys talk cybersecurity, the additional market effects of Covid and how the market will look when things open


    Businesses need to adjust to Covid and an extended period away. More importantly, they need to adjust to the fact that shopping behaviour won't be the same again at all. Apr 28, 2020
    Show notes

    Businesses need to adjust to Covid and an extended period away. More importantly, they need to adjust to the fact that shopping behaviour won't be the same again at all. The guys talk about changes that could happen and how retailers should think about changing their business models.


    WWLD - Give it air time, and give equal air time to thinking the opposite. COVID-19 is different now, not worse, just different Apr 21, 2020
    Show notes

    Thank you to all the people who are out there working to keep us safe so we can stay home and podcast.
    In today's WWLD - Give it air time, and give equal air time to thinking the opposite. COVID-19 is different now, not worse, just different. Laurie Shopland gets on the show and we talk about how Covid 19 is different, maybe even better, but not worse. How do we think about the business differently as well. It's a good time to inflect on what the future holds for you and your business.

    Happy Birthday to Kenny who turns another year older and maybe a little wiser.


    Jordan Rogers, Guru of plant based products stops in to chat with the guys on the plant based segment of the market Apr 13, 2020
    Show notes

    Jordan Rogers, Guru of plant based products stops in to chat with the guys on the plant based segment of the market.
    He talks through his business model, how he founded Lloyd-James Sales & Marketing, Canada’s plant-based sales & marketing agency.

    We find out what's in store for plant based products and what to look for next.

    Philly, Kenny and Jordan talk through how to market during Covid-19.

    You can find Jordan here: https://www.linkedin.com/in/jordan-james-rogers-80331b6/


    Steve Rad founder of Abacus Brands comes on the show to talk about Virtual Reality, teaching kids and how brands can use this technology. Apr 07, 2020
    Show notes

    Extra long episode this week. Steve Rad founder of Abacus Brands (https://www.abacusbrands.com) comes on the show to talk about Virtual Reality, teaching kids and how brands can use this technology.

    The guys talk about the future of retail, post Covid-19, how to use some of this VR technology and Philly needs to find a way to slow down a little.


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