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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

    Advertise
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    Latest Episodes:
    Consultant turned Pet Food Brand Founder. We head to Africa to learn from "Fats" Diamini, Founder of Maneli Foods. Oct 13, 2020
    Show notes

    We head to Africa to learn from "Fats" Diamini, Founder of Maneli Foods. We get a crash course on building a brand in South Africa and the joys and challenges of running a global brand.

    To find Nhlanhla "Fats"

    https://www.linkedin.com/in/nhlanhla-dlamini-0671531/

    Maneli Foods is here: http://manelipets.com/


    Joe Tarnowski gives us two episodes in one. The power of virtual meetings and what ECRM can do for vendors and retailers and a masterclass in content creation. Oct 06, 2020
    Show notes

    Wondering what a tradeshow online looks like? How do you get good conversations while you're virtually minding your virtual tradeshow booth? Joe Tarnowski. VP, Content at ECRM & Host of The ECRM Podcast comes on to talk about making conversations happen between vendors and retailers. BONUS content - Joe loves content (like Phil).

    To find Joe - you can find him here.

    https://www.linkedin.com/in/tarnowskijoseph/

    You can find ECRM here. https://ecrm.marketgate.com/


    All hands on deck: Bed Bath and Beyond Mexico CEO Stephen Sotto talks about great retail during the pandemic Sep 29, 2020
    Show notes

    All hands on deck: Bed Bath and Beyond Mexico CEO Stephen Sotto talks about great retail during the pandemic.

    Bed Bath and and Beyond Mexico has found success catering to their consumer in new and innovative ways. We talk to Steve about his career and his pandemic journey with Bed Bath and Beyond.

    To reach Steve, you can find him at

    https://www.linkedin.com/in/stephen-sotto-08b605b/


    Founder of Manitoba Harvest, Mike Fata comes on to talk about his remarkable journey to making hemp mainstream again Sep 22, 2020
    Show notes

    Founder of Manitoba Harvest, Mike Fata comes on to talk about his remarkable journey to making hemp mainstream again.

    Mike talks about how he began looking at hemp, his incredible struggle to bring hemp back to mainstream, and how he's giving back now.

    To reach Mike, you can find him on Linkedin: https://www.linkedin.com/in/manitoba-mikefata/


    Imagine doing 700 virtual store tours without leaving your laptop. Bram explains how Shelfgram aims to do just this. Sep 15, 2020
    Show notes

    Bram Warshafsky, marketer, entrepreneur and Founder of 5Crowd comes on talk about his latest venture, Shelfgram. [Think Nielsen meets Pinterest]

    Store checks now come to you digitally. Imagine being able to do store checks virtually

    Check out Shelfgram here: https://www.shelfgram.com/

    To find Bram, hit this link. https://www.linkedin.com/in/bramw/


    This one is all about us. Philly breaks his own rules, Kenny leans into less-than-40-hours... Sep 08, 2020
    Show notes

    This one is all about us. Philly breaks his own rules, Kenny leans into less-than-40-hours...

    We talk trade shows - do the online versions work? If you've been to one that you like, please let us know.

    We were also talking about - https://ecrm.marketgate.com/


    PSA: Calling all Entrepreneurs: Highline Beta and Intuit Accelerator closing Sept 4th Sep 02, 2020
    Show notes

    The deadline is Sept 4th.

    Apply here: https://www.intuit.com/ca/prosperity-accelerator/

    Highline Beta and Intuit Accelerator closing Sept 4th - This program focuses on solving the most pressing financial problems for Canadian small businesses and consumers in the wake of COVID-19. Work with Intuit experts and Highline Beta to bring your solutions to market and make a difference!


    Wondering what a good influencer / industry expert looks like? You'll like what Pindy has to say. Sep 01, 2020
    Show notes

    Wondering what a good influencer / industry expert looks like? You'll like what Pindy has to say. Pindy talks a lot about how to work with brands, what an expert looks like.

    You can find Pindy at:

    https://censeopharm.com/

    https://www.linkedin.com/in/pindy-janda-rph/


    50 accounts to 10,000: Daryna Kulya, Co-Founder at OpenPhone comes on to talk about changing the business phone for modern businesses. Aug 25, 2020
    Show notes

    Daryna Kulya, Co-Founder at OpenPhone comes on to talk about changing the business phone for modern businesses. Kenny wants to be like Phil when he grows up and Phil has an aw-shucks moment.

    We talk to Daryna about her past - from founding Product Hunt in Toronto, and her time at Vidyard, to her current venture at OpenPhone.

    Kenny gets super stoked and downloads Openphone, gets set up and running in less than the time it takes for us to talk about Openphone.

    Check out OpenPhone here: https://www.openphone.co/

    Find Daryna on Linkedin here: https://www.linkedin.com/in/darynakulya/


    We head to Singapore to meet Richard Loat about his journey of learning and what brands can learn about going overseas Aug 18, 2020
    Show notes

    We head to Singapore to meet Richard Loat who helped to create Five Hole for Food talks about his journey of learning. We also talk to Richard about what brands can learn about cultures overseas.

    Richard's Linkedin: https://www.linkedin.com/in/richardloat/

    Richard's book recommendation for brands wanting to head overseas

    https://www.goodreads.com/book/show/22085568-the-culture-map


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