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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

    Advertise
    • Apple Podcasts
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    Latest Episodes:
    A return visit by Intelocate's CEO Yulia Vasilyeva, to talk about her new round of funding Dec 15, 2020
    Show notes

    When businesses land funding and have a chance to grow, it's always exciting. It's even more exciting when it's a business that helps other businesses solve communication and operational issues.

    On top of that, the business is a friend of the show - that's very exciting! CEO of Intelocate, Yulia Vasilyeva comes on to talk about her $1 million in funding from TCap Private Equity.

    To find Yulia: https://www.linkedin.com/in/yuliavas/

    Intelocate: www.intelocate.com

    TCap Private Equity : https://www.tcapequity.com/

    Yulia's first episode with us is here:
    https://this-commerce-life-fb5a846c.simplecast.com/episodes/3f43fcd5



    A simple, economical online ordering system for restaurants built by a software company. Parachute Software co-founder David Linton explains what this is all about Dec 08, 2020
    Show notes

    Parachute Software rolls out a new menu ordering platform that's simple to use and cost effective. Calling all restaurants - a profitable way to do take out!

    To check out Parachute Software: https://www.parachutesoftware.com/

    Check out their ordering page here: https://order.parachutesoftware.com/order/

    You can find David here: https://www.linkedin.com/in/davidlinton/


    Philly doesn't pay full price for anything...Shane Pounder from Flipp helps to fuel Philly's shopping ways. We talk online flyers, black friday and more Dec 01, 2020
    Show notes

    We talk to Shane Pounder, Vice President Operations and Interim Vice President Marketing at Flipp and we talk about consumer behaviour vis a vis digital shopping, the struggle of getting good content and some new channels Flipp is exploring.

    To find Shane, click here: https://www.linkedin.com/in/shanepounder/

    To get Flipp, click here: https://flipp.com/


    Doing things differently; Premier Tuition Centre Owner AnneMarie Brosnan talks Covid and the effects on her business Nov 24, 2020
    Show notes

    AnneMarie runs a great after school tutoring centre that was doing a steady business before Covid. Covid shut her down and she had to do things differently and bring her tutoring online.

    Word of mouth used to drive the business but she had to change how she did things, used Facebook ads, Google ads to drive traffic into her centre.

    To find AnneMarie: https://www.linkedin.com/in/annemariebrosnan/

    To check out her Tuition Centre: https://premiertuition.ie


    We talk to a Unicorn - Winnie Mittal comes on the show to talk multicultural marketing Nov 17, 2020
    Show notes

    Philly and Winnie reminisce about the good old days, and comes on the show to talk multicultural marketing. Winnie has serious experience marketing to the Canadian population, and we talk about the intricacies of cultural marketing.

    To find Winnie: https://www.linkedin.com/in/winniebmittal/


    the knuckleheads talk innovation and what comes next in this pandemic era Nov 10, 2020
    Show notes

    The distributor discussion continues - some real life examples on how companies approach this. The knuckleheads talk innovation and what comes next in this pandemic era. We've had a lot of cool guests on talking about innovation and how to look at things differently. We had a chance to just sit and chat and talk about cool stuff that we think might be coming.

    At the end, we talk about WIFI Mesh networks and how this changes your WIFI game.

    This is a great article:

    https://www.tomsguide.com/us/best-mesh-router,review-5191.html

    Phil has this router: https://www.amazon.ca/dp/B01NCZ2UBL/ref=cm_sw_r_tw_dp_x_UpFQFbGYRYW8E

    Other good ones:

    https://www.amazon.ca/dp/B07WGJ9TY3/ref=cm_sw_r_tw_dp_x_HrFQFbXJMNKKB

    https://store.google.com/ca/config/nest_wifi?hl=en-CA


    Mike Roberts, VP at Purity Life Health Products comes on to talk distribution during Covid and what small brands need to know Nov 03, 2020
    Show notes

    Canada’s leading distributor of natural health products. From dietary supplements, vitamins and natural body care to eco friendly household products and natural health food products, Purity Life supplies products to over 7,000 stores across Canada.

    To check out Purity Life click here: https://www.puritylife.com/

    You can find Mike at https://www.linkedin.com/in/mroberts6/


    COO of Green Planet Wholesale, Mark Walman talks about Cannabis, the emerging industry and the future of weed Oct 30, 2020
    Show notes

    We were inspired enough to put this episode in the same week as another game changer. (see prior episode about Kelly Pigeon and Dresst)

    Green Planet Wholesale is the supplier of equipment, a new kind of garden store. We were inspired to here where they're going, and how they've approached this growing and emerging segment of the market.

    To find Green Planet Wholesale click here: https://www.mygreenplanet.com/

    To find Mark, his Linkedin is here: https://www.linkedin.com/in/mark-walman-082a6830/

    The Youtube channel we were talking about is here: https://www.youtube.com/channel/UC7no6ZJE1_PK756fpWy70lw


    Kelly Pigeon started with the big "WHY," founds two game changing platforms -Dresst, then Loopt. Oct 27, 2020
    Show notes

    Kelly Pigeon started with the big "WHY," founds two game changing platforms -Dresst, then Loopt. We talk about how to reduce consumption and waste in durable goods, and change the way the industry builds clothing, and the way consumers see clothing.

    She doesn't stop there - she takes the platform she builds on Dresst and turns it into a model that other businesses can use to also run a rental business.

    Check out Dresst: https://www.dresst.ca/

    Loopt is here: https://www.looptplatform.com/

    You can find Kelly here: https://www.linkedin.com/in/kelly-pigeon-6630607/


    How to shift gears from being a solopreneur to being an owner and running a company with great people. Oct 20, 2020
    Show notes

    We talk about how business owners / solopreneurs need to embrace teams and let their people help them grow. The guys get into the weeds and talk about the planning process, how to make sure departments stitch plans together so they function as a cohesive unit.

    The book we were talking about:

    https://www.eosworldwide.com/traction-book


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