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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

    Advertise
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    Latest Episodes:
    The founders of Good Juju, Alexa and Lisa come on to talk zero all-natural, plastic-free home & body products Apr 27, 2021
    Show notes

    What a great brand! We were fascinated by what Lisa and Alexa have built. We were equally appalled at how these two wonderful founders have been viewed - anything other than wonderful people and brillant business people.

    Check out Good Juju here: https://hellogoodjuju.com/

    Find Lisa on Linkedin here:

    https://www.linkedin.com/in/lisa-karandat-50b69821/


    President and Founder of Hippie Snacks, Owner of Left Coast Naturals Ian Walker Apr 20, 2021
    Show notes

    A great conversation with a Natural Foods Industry Icon.

    Happy belated Birthday to Ian Walker

    and Happy Birthday to Kenny! (he's still not 60 yet)

    To find Ian: https://www.linkedin.com/in/ian-walker-a8725318/

    Hippie Snacks: https://www.hippiesnacks.com/

    Left Coast Naturals: https://www.leftcoastnaturals.com/


    The Shoplands make and appearance and they have news! (Laurie and Jimmy!) Apr 13, 2021
    Show notes

    You can find the Shoplands here:

    https://laurieshopland.com/

    https://shoplandhealth.ca/


    Just the knuckleheads - Kenny and Phil talk what it costs to be in a Canadian retailer Apr 09, 2021
    Show notes

    This episode was inspired by the article below.

    https://financialpost.com/news/retail-marketing/the-reasons-behind-a-bitter-battle-between-food-makers-and-canadas-big-grocers


    Co-Founder & CEO at Clearbanc Andrew D'Souza comes on to talk about Clearbanc and the launch of ClearAngel Apr 06, 2021
    Show notes

    We owe this podcast to Kent Fenwick in more ways than one.

    Kenny talks about his Covid experience. Philly complains about his boss. (himself)

    Find out about Clearbanc here: https://clearbanc.com/en-eu/

    Think you could use investment? ClearAngel is here: https://angel.clearbanc.com/

    Andrew's Linkedin is here: https://www.linkedin.com/in/andrewdsouza/


    A recast of an older episode, Peter Rodriguez MBA, Chartered Marketer joins the boys. They talk about personal brand marketing, and why it's so important. Mar 30, 2021
    Show notes

    We don't have a new episode this week - Kenny hasn't been feeling well, but in light of how popular Trevor Baker's episode was, we thought personal branding is something critical to anyone facing career changes.

    This episode first aired Feb 10, 2020.

    ---

    Peter Rodriguez MBA, Chartered Marketer, comes on the show to talk about his Award-Winning Brand Igniter™
    Peter is a former CMO, Ex Kellogg’s, Pfizer, Nestle, J&J, Smucker. His new marketing program helps individuals build their personal brand image.

    Philly still sounds like he's in witness protection - he's going to drown this mic and get a new one.

    As a courtesy for the boys, Peter has provided a link for This Commerce Life users to see some of Peter's BRANDMI™ Personal Branding Framework https://www.brandigniter.ca/brandmisample


    Alain Tungul, Founder of @crystalcr3me, only sells his creme brulee on Instagram Mar 23, 2021
    Show notes

    Alain (Alan) teaches us a few things about the cooking industry, talks about his first job at Canoe. With the pandemic, he gets laid off and winds up making creme brulee.

    Alain could use some help here - so if our audience can help out, he could use a contact for some jars at a better cost. Reach out to us at @thiscommercelife or thiscommercelife@gmail.com or contact Alain directly at @crystalcr3me

    To check out his Instagram and order creme brulee:

    https://www.instagram.com/crystalcr3me/

    The BlogTo article:

    https://www.blogto.com/eat_drink/2021/01/coconut-ube-creme-brulee-toronto/


    Trevor Baker Recruiter and Coach from Macdonald's Search Group talks about digital skills and making career changes Mar 16, 2021
    Show notes

    20-25 years with a single company, and structured out...these folks are facing steep challenges. Trevor has some suggestions on how to find your next career change.

    To find Trevor:

    https://www.linkedin.com/in/trevoratmacdonaldsearchgroup/

    https://www.macdonaldsearchgroup.com/headhunter-in-vancouver


    Kenny brought his lawyer. Tim Murphy, Founding Partner of Murphy & Company comes on to talk about how lawyers can help businesses Mar 09, 2021
    Show notes

    Tim practices in the areas of business law and intellectual property, and has a broad range of experience dealing with commercial transactions and technology law matters, as well as resolution of business disputes. He acts for clients in all manner of transactions, including mergers and acquisitions, start-ups, financings, corporate governance and contract negotiations.

    To check out Tim's firm: http://www.murphyandcompany.com/lawyer/timothy-murphy/


    Sarah (Brazier) Rochacewich, Owner of Aunt Sarah's Chocolate shop talks about leaving CPG to open her own shop Mar 02, 2021
    Show notes

    Now 4 stores, and making ice cream - Sarah and her husband Adam are rocking chocolate on the Rock.

    Check out Aunt Sarah's Chocolate shop here:

    http://www.auntsarahschocolate.ca/

    Find Sarah here:

    https://www.linkedin.com/in/sarah-rochacewich-686b061/


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