This Commerce Life

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Interview with Granola Girl. Hobby maker turned entrepreneur from giving out samples to 300 stores. Philly and Ken walk through April's journey. Apr 23, 2019

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You'll want to check her out. https://www.facebook.com/thegranolagirl/
Philly and Ken walk through April's journey from cake maker to hobby granola maker turned entrepreneur. She's gone from giving out samples at local markets to selling in 300 stores.

Websites, merchandising, CRM and experiential oh my! Apr 16, 2019

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Websites, merchandising and experiential oh my! Philly and Ken be their ADD selves and range on a series of topics. Philly talks about research and how finding facts to build a plan isn't different from small companies to big companies. They talk website builders and style guides. They talk CRM - https://www.zoho.com, https://www.hubspot.com/, https://www.marketo.com, https://www.zendesk.com/

Philly looks inside Ken's head to find out what a buyer sees when they do store visits Apr 09, 2019

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Philly looks inside Ken's head to find out what a buyer sees when they do store visits. Kenny spends time in liquor stores and comes out sober. Philly finds out why, and what he's looking for. They talk retailing and retail strategy, and pet peeves about their shopping experience.

Marketing spend....it's not enough. Philly and Ken talk about the vitamin company that they're working with. Apr 04, 2019

Show notes

Marketing spend....it's not enough. Make sure you measure what you spend on to get the right return on investment. (ROI) Be clear on what your goals are. Philly talks about #marketinggoals and loading up the funnel with opportunities for sales to convert. #mathtomarketing

Philly and Ken talk about the vitamin company that they're working with. What happens when you build a plan, and they change their minds...the team talks more cannabis and Shopland Health's insight cannabis/cbd episode.

Kenny talks about his ADD. Philly wants to do a joint session together next year at Global Pet. Philly wants to get Kenny in front of a lot of owner operators.

The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night. Mar 26, 2019

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The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night. Work hard, play hard - Philly also talks about the talks that he did at the show. You can find them here. https://retailphil.com/presentations

Ken and Philly talk about what to call Kenny. Owner operator guidance counsellor? If you have an idea - send us a note!

Marketing budgets, clearout show, plant based protein, how trade shows spark ideas Mar 19, 2019

Show notes

Philly gets ready for #GlobalPetExpo and the two sessions he's teaching there. (https://globalpetexpo.org/buyer/seminars.asp) He's teaching "Like.Follow.Share" and "What's Your Time Worth?" Ken and Philly get into how and when you do your own thing versus hiring out work to people to keep yourself moving.

Shout out to Sara Carvalho (http://sarasunshine.com/) for her magical graphic touch.

Philly talks about sweating a marketing budget and how to figure out where to find dollars from.
Kenny talks about Natural Expo West and how huge it is. Milk substitutes is a huge and trending category, and alternative protein sources is a growing trend. Plant based trends are one of the biggest growth trend at the show. Kenny talks about the clearout show in Las Vegas. Philly panics about Kenny going and spending the lights out.

What happens if Ken and Philly go to the same show? Ken guests from the Natural Expo West Mar 12, 2019

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What happens if Ken and Philly go to the same show? Ken guests from the Natural Expo West

Kenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you. Mar 05, 2019

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Kenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you.

Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories. Feb 26, 2019

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Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.

The famous Linda Webb makes her debut. First of many (we hope) Tips on what you need to do to get to production Feb 19, 2019

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The famous Linda Webb makes her debut. First of many (we hope) Tips on what you need to do to get to production. Linda Webb talks through ingredients, packaging, order quantities, and all sorts of things that first time product people encounter.

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