The Wellness Business Podcast

Latest Episodes:

EP282: The Wellness Business Podcast The Difference Between an Audience Member  and an Actual Lead Nov 08, 2022

Show notes

Did you know that not every follower you have on social media is an actual lead or prospective dream client? It’s important to be clear on the differences between the two.⁠ When you show up on social media as if you are only speaking to your actual dream clients you’ll strengthen your relationship with the right people and repel all the rest. That’s what you want.

However, most of those people will never move past being an audience member. Today’s episode will help you identify the key differences between the two and how to grab the attention of the right people that do want to eventually become a client. ⁠

Understanding the difference will help you determine reasonable expectations for each as well as how they both play into the success of your business.

In this episode you’ll discover…

The main differences between an audience member vs. a leads list and which one has the most potential to fill your programs with paying clients
4 ways to transform your social media followers into leads and paying clients without wasting your time on the people that won’t ever invest in your program
How a customer journey works in your business and why having one running behind the scenes that nurtures your email list subscribers is the automation you’ve been looking for to make more sales

Tune in now to find out everything you need to know about your audience members and actual ideal client leads.

Links/Resources mentioned on the show:

Are your Facebook Analytics Accurate & How To Verify Your Results (Episode 273) - https://www.thewellnessbusinesspodcast.com/episode273/

Planning Your Customer Journey to Turn More Leads into Sales – https://wellnessbusinessaccelerator.com/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP281: 3 Ingredients for a Successful Launch with Chris Ducker Nov 01, 2022

Show notes

Launching a coaching program or online course doesn't have to be daunting or overwhelming - you just need a few key ingredients to make it successful. A launch strategy can be used for any promotion you want to do during the year, and it can also be used if you only offer 1-on-1 coaching.

Our special guest is one of our favorite mentors, Chris Ducker, and he’s sharing 3 key tips you want to incorporate to get the best results from your launch.

Here’s what you’ll discover:

3 key ingredients to include for a successful launch
What is a launch and how to use this proven sales strategy in your coaching business
How to build anticipation for your offer, so you have people ready and excited to join
3 ways to create urgency during your launch to increase sales
What types of bonuses to consider including and which ones to avoid

This episode is a must-listen! Tune in to learn Chris’s tips and specific examples of what to do in your first or next launch to make it a success.

LINKS from this episode:

THE ELEVATED ENTREPRENEUR EXPERIENCE - 3 Day Live Online event with Chris Ducker - https://www.healthcoachsolutions.net/chris

Links/Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP280: The 3 Key Differences Between a  Free and Paid Workshop Oct 25, 2022

Show notes

There are two amazing ways to use workshops in your coaching business. The first way is to share the content free of charge with the intention of 1) growing your email list and 2) building a relationship with the workshop attendees.

In the category of list builders, workshops are definitely more time and effort but the results are significantly better so the work is worth it. Your workshop will be considered to be an event and have more appeal than a simple pdf download.

The second way to use workshops in your coaching business, and what we will going over today, is to charge for the workshop. Paid workshops are a great way to give your followers a low-cost way to work with you, (which can definitely be part of the nurturing process and relationship building that is needed to help them get more comfortable with a higher investment down the road), and it’s a great way to give your revenue a boost anytime you want.

In this episode you’ll discover…

The 3 key differences between a free and paid workshop
How much you can charge for a paid workshop that supports your clients in their health journey
An easy way to expand your free workshop content from one hour to a paid workshop, (2-3 hours), without needing to recreate the wheel or start from scratch

Tune in now to find out the 3 key differences between a free and paid workshop.

Links/Resources mentioned on the show:

Karen’s upcoming webinar - 5 Reasons Why the Most Successful Coaches Use Workshops to Grow Their Businesses: How this low-tech strategy will outperform social media every single time for getting new clients https://www.karenpattock.com/workshopsuccess/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP279: 5 Ways to Market Your Health Coaching Business Oct 18, 2022

Show notes

If you’re working on growing your health coaching or nutrition business, you are likely looking for ideas on how to market it. This is probably something you didn’t learn about during your training program, so you’re left to figure out a lot of it on your own.

Luckily, Karen and I love the marketing aspect of building a business, and it’s something we incorporate all the time, continue to learn more about as things evolve, and we love to experiment to see what works.

Today, we are sharing simple but effective ways to market your health coaching business.

Here’s what you’ll discover on this episode:

5 free and proven ways to market your health coaching business
What you must have in place first if you want to get results from your marketing efforts
How to come up with more content in less time
One of the quickest ways to grow your following

Have a listen and decide which 1-2 strategies you can start with for now, and then add more when you can.

LINKS mentioned on this episode:

Group Accelerator 50 % OFF - https://grpaccelerator.com/

Episode 89 - Insider Secrets to Getting Booked on Podcasts - https://www.thewellnessbusinesspodcast.com/episode89/

Episode 265 - 3 Simple Steps to Validate Your Niche Marketing Message

https://www.thewellnessbusinesspodcast.com/episode265/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP278: 12 Ways To Use Canva In Your Coaching Business Oct 11, 2022

Show notes

One of the best and most useful tools in our businesses is Canva. Canva is a free-to-use online graphic design tool. It’s very user friendly and with over 100,000 templates it can turn even the least artsy person into a professional graphics designer.

We realized that many of our podcast listeners might not realize how helpful Canva can and would want to learn how they can better utilize the platform for their business.

In this episode you’ll discover:

12 ways you can use Canva in your coaching business to create beautiful and professional graphics, resources and presentations
The most underutilized tool within the platform that can save you money in your business each month, (think social media scheduling)
Where you can get free training videos about how to use each tool within the platform so you get faster and faster each time

Tune in to find out how you can best utilize Canva in your coaching business.

Links/Resources mentioned on the show:

Canva Affiliate Link:

https://partner.canva.com/c/3608615/647168/10068

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP277: 3 Common Mistakes Health Coaches Make that are Sabotaging Their Success Oct 04, 2022

Show notes

We have worked with thousands of health coaches over the past several years, so we notice some patterns and mistakes that are commonly make that hold them back from reaching their goals. Truth be told, we made some of these mistakes when we were new too, so we totally get it.

The problem is that these 3 mistakes are so easy to make that many coaches don’t even realize they’re making them, but they wonder why they are struggling to get clients and grow their business.

In this episode of The Wellness Business Podcast, you’ll discover:

3 common mistakes health coaches make that are sabotaging their success (and they probably don't even realize it)

The best and quickest way to get feedback and input on your plans and ideas

The question we ask ourselves to help us make decisions every time we feel stuck

The #1 thing that holds coaches back from taking action and moving forward, and what to do about it

If you are making any of these mistakes, you’ll know how to quickly turn things around after you tune in.

Links/Resources mentioned on the show:

Links: Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message

https://www.thewellnessbusinesspodcast.com/episode265/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP276: How to Come Up with the Perfect Free Offer Title to Grow Your Email List Sep 27, 2022

Show notes

If you want to grow an email list full of prospects who are actually interested in what you have to offer, coming up with a compelling title for your free offer is critical. Truth be told - the title of your freebie will be the biggest determining factor in the number of people who opt in for it. No pressure, right?

On this episode of The Wellness Business Podcast, we are going to help you come up with the perfect lead magnet topic and title, and we’ll also share a few examples, to get the creative juices flowing. These 3 tips will apply no matter what type of lead magnet you are creating; it could be PDF guide, a checklist, a webinar or a video series.

In this episode, you’ll discover:

Why your lead magnet title is so important
How to come up with ideas for your freebie topic and title
What your lead magnet title must have in order for it to convert well
Examples of high-converting titles that work
A free and simple tool that will help you come up with great titles ideas

Tune in for to discover the secrets to creating an irresistible topic and title for your free offer that will result in more subscribers.

Links/Resources mentioned on the show:

Wellness Business Accelerator Lesson Library: https://wellnessbusinessaccelerator.com/

Links: Episode 216 - 3 Simple Steps to Nailing Your Niche as a Health Coach https://www.thewellnessbusinesspodcast.com/episode216/

Blog title generator website: https://www.blogtitlegenerator.com

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP275: 2 Ways to Implement A Waitlist Strategy to Increase Sales Sep 20, 2022

Show notes

A waitlist strategy is a great way to build your relationship with your future clients and help them stay excited about the possibility of working with you. We’ll be sharing how you can use this strategy in two different ways in your coaching business, one before your launch and one after. It’s a quick and easy setup that any coach can implement in less than 60 minutes. In this episode you’ll discover:

The two best options for using a waitlist strategy in your coaching business that increases overall sales each time you launch
An easy to implement setup outline that makes implementation a breeze
How a waitlist strategy can easily work as part of your prelaunch runway plan to provide even better sales results

Tune in to find out how you can use a waitlist strategy into your coaching business.

Links/Resources mentioned on the show:

The VIP Waitlist Strategy: 2 Ways To Increase Future Sales –https://www.karenpattock.com/vip-strategy

A Simple and Free Strategy to Increase Interest When You Promote Your Programs - https://www.thewellnessbusinesspodcast.com/episode172/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP274: Top 5 Resources for Your Coaching Business Sep 13, 2022

Show notes

We have coaches ask us all the time about online business tools and resources that are also budget friendly, so we thought it would be helpful to do a podcast episode about it in case you are looking for some recommendations too. Today, we are sharing 5 of our top online resources for your coaching business.

Sometimes having too many options can stop us in our tracks because we feel overwhelmed and even a little afraid of making the “wrong” choice. The truth is you won’t know until you test it out to see if it’s right for you. If you’re feeling stuck about making the perfect choice, just know that making a decision to just choose one and get started is the best way to go, so you can start making progress.

We have free and budget-friendly recommendations in the following categories:

Hosting and Running your Coaching Programs
Email marketing software
Recipes and Meal Plans
Online scheduling
Graphics, PDF’s and slide decks

Tune in to find out about some of the most popular tools other health coaches are using in their business right now.

Links/Resources mentioned on the show:

Practice Better (affiliate) - https://practicebetter.grsm.io/karenpattock1348

Meal Garden (affiliate) - https://shareasale.com/r.cfm?b=2038854&u=3343723&m=125504&urllink=&afftrack=

Canva - https://www.canva.com/

MailerLite - https://www.mailerlite.com

Calendly - https://calendly.com/

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP273: Are your Facebook Analytics Accurate & How To Verify Your Results? Sep 06, 2022

Show notes

Taking time once per month to review your Facebook analytics is a great way to determine if what you’re posting is getting engagement and working to build brand awareness. This week we’re talking about the analytics that are provided on your Facebook business page.

I recently had a coach post this question… ‘So my reach and engagement numbers are increasing incrementally every month. EXCEPT that there are 0 link clicks?!! What?! I have a CTA at the end of almost every post, different ones depending on what it is about. But does this basically mean, my freebie(s) are NOT working. I mean, a lot of these are educational. But still. 0 link clicks is depressing for all this work.’

Numerical data is always the quickest way to know if things are working or not. Even if you sit down for 15-20 minutes once per month you’ll gain a world of knowledge to help you make future decisions.

In this week’s episode you’ll discover:

5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement
Our recommendation for digging into your own analytics and how often you should do it
The best way to verify what the analytics are telling you if you think there is a reporting problem

Tune in to find out how to add at least one more offer to your coaching business to stay profitable and attract more clients.

Links/Resources mentioned on the show:

Episode 244 – 5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update https://www.thewellnessbusinesspodcast.com/episode244/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/