The Wellness Business Podcast

Latest Episodes:

EP302: ChatGPT: The Ultimate AI Assistant for Wellness Business Owners Mar 28, 2023

Show notes

Over the past couple of months, we have been geeking out on a brand-new online tool that you’ve probably heard about because everyone is talking about it. It’s called ChatGPT. If you haven’t heard of it yet, you are in for a real treat today because it is the most innovative online tool to come around since we each started our businesses 10 years ago. It’s going to cut your content creation time in half which saves you time and money and who doesn’t love that.

ChatGPT is an Artificial Intelligence powered chatbot that uses natural language processing to communicate with humans in a conversational manner. It is a type of language model that has been trained on a vast amount of text data, enabling it to understand and generate human-like responses to a wide range of queries and questions.

This is a great tool for you if you struggle with creating content for your business. Not only is this a tremendous asset for you as it relates to brainstorming ideas but can help you dial in on nitty-gritty sales copy and ideal client specific copywriting in minutes that would otherwise take you hours to create.

In today’s episode you’ll discover –

· What ChatGPT is and how it’ll work for you in your wellness business, (it’s going to quickly become your favorite online tool)

· A list of content creation ideas that ChatGPT will make easier and save you tons of time in reaching your dream clients

· How this new artificial intelligence platform will help you brainstorm ideas, outline and structure content, generate content, and optimize your content SEO

Links to Resources Mentioned In This Episode:

https://chat.openai.com

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP301: How to Increase New Email Subscribers Each Month Mar 21, 2023

Show notes

You want to get as many new email subscribers each month as possible, but you may be wondering HOW to it.

Today, we’re sharing how to double new email subscribers every month, so you are consistently welcoming new people into your ecosystem.

· What your free offer must include in order to get high conversions

· Where to share your free resource on social media each month, including specific examples

· A common mistake to avoid when it comes to promoting your freebie and what to do instead to get new subscribers each and every month

· What to include in your social media posts to boost sign-ups for your lead magnet

When you incorporate what we share on this episode, you will be pleasantly surprised at how many more subscribes you’ll be welcoming.

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP300: The Art of Attracting Ideal Clients: How to Define Your Target Market Mar 14, 2023

Show notes

More than likely, you’ve heard us discuss the importance of defining your ideal client identity on some of our other podcast episodes. That’s because it truly is one of the most important decisions that you can make when starting your business. When you know who it is that you want to work with most you can be crystal clear in your marketing language so those people will be instantly attracted to you.

In today’s episode you’ll discover…

· A limiting belief trap that many coaches fall into as it relates to defining their target market that holds them back from targeting the right people that lead to higher program enrollment

· Our signature formula designed to help you decide what makes an ideal client identity valuable in the sense that they can easily be converted from a follower into a paying client

· How to add layering to your target market that takes an otherwise vague ideal client identity to laser-focused and crystal clear so it’s easy for someone to say, “yes, that’s me”

Grab your pen and paper and let’s dive into this very step-by-step episode that will help you define your target market in no time.

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP299: Managing Your Energy Vs. Managing Your Time Mar 07, 2023

Show notes

We all have the same number of hours in the day, but when you are conscious of how you’re spending that time and you are aware of what is draining your energy vs what makes you feel happy and energized, you’ll likely notice a difference in the way you feel – your mood, your productivity level and enjoyment of what you do.

Today, we are talking about managing your energy vs managing your time, and it should be an interesting conversation to give you some ideas of what you may want to implement or try.

Here’s what we’re covering:

· How to be more aware of what drains your energy and what fuels your energy, so you can focus on more of the right things

· How to arrange your schedule to get the most out of your day

· What things to limit during the day that may be zapping your energy without you even realizing it

Tune in for a look at how to think about your productivity a little differently and see what you discover.

Links/Resources:

Harvard Business Review Article – Manage Your Energy, Not Your Time - https://hbr.org/2007/10/manage-your-energy-not-your-time

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP298: Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media Feb 28, 2023

Show notes

I recently asked a question on my Facebook page that had many people chiming in with answers that blew me away. The question I asked was: “How many hours a week do you spend on social media sites??” and 95% of the people said… way too much.

We understand that most of us have a love/hate relationship with social media. However, when you know you’re spending too much time on these platforms but you can’t stop yourself it’s time to put some boundaries in place.

For those of you that love practical how-to tips we’ve got you covered with 5 easy tips to break your social media cycle. However, for those of you that want something a little deeper we’ve got you covered too.

In today’s episode you’ll discover:

· The importance of setting boundaries around social media as a way freeing up hours in your schedule each week

· A simple mindset shift that you can embrace to help you deprioritize social media in your life and replace it with things and people that bring you joy

· 5 simple ways for you to be more intentional with the amount of time you do, and do not, spend on social media

If you’re ready to be more intentional with how much time you spend on social media then click the play button right now!

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP297: 3 Common Facebook Group Mistakes to Avoid Feb 21, 2023

Show notes

If you have a free Facebook group for your health coaching business but you’re getting low engagement and/or it’s not leading to new clients signing up to work with you, there are a few common reasons why this happens.

Once you know the mistakes to avoid, you’ll have more of the right people joining your group, and you’ll also have more members enrolling in your paid programs (instead of them only consuming your free content).

On this episode we’re sharing 3 Common Facebook Group Mistakes to Avoid, and here’s what you’ll discover:

The #1 reason why people are joining your group but not becoming clients
Tips for naming your group to attract the right members
One of the first things new members will look for as soon as they join your group, and if you don't have this in place, you are missing a huge opportunity to build trust and connection
How to lead people to the next step to working with you in a non-salesy way

Tune in to find out if you might be making any or all of these 3 common mistakes in your group, so you’ll know what to do instead to get better results.

Be sure to download your free FB Group Audit Checklist below, so you can audit your own group to help troubleshoot any issues you’re having to quickly turn your group around.

Links/Resources mentioned on the show:

Free Facebook Group Audit Checklist: https://resources.healthcoachsolutions.net/fb-group-audit-checklist

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP296: How to Find Out What Your Ideal Clients Want Feb 14, 2023

Show notes

One of the most important elements of good marketing is connecting the dots between what your customers and clients want and the solution you offer. Sometimes we think we may know what our ideal clients, but often times, we’re really guessing and that can mean there is a disconnect between your audience and your offers. This is the most common reason for people not signing up for your free resources and enrolling in your paid programs. It’s also one of the reasons why people may sign up for your freebies but not invest in working with you – because they don’t understand how you can help them.

Today, we’re going to share 3 easy ways to find out what your ideal clients truly want, so you can attract more of your ideal clients and have more paying clients.

Here’s what you’ll discover:

How to gather helpful insights about what your ideal clients really want
Which method will give you the most detailed and in-depth information
Examples of questions to ask to get the information you want
Where to use the information you gather

Tune in to find out how to you can easily find out the needs and desires of your prospects, so you can dramatically improve your marketing and attract more clients.

Links/Resources mentioned on the show:

Kathleen’s Ultimate HC Toolkit with Discovery Call Script:

https://www.healthcoachsolutions.net/toolkit

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP295: Successfully Building a Health Coaching Business While Working Another Job - Part 2 Feb 07, 2023

Show notes

We’re moving into the second part of our two-part series on Successfully Building s Health Coaching Business While Working Another Job. Let’s talk about the value of outsourcing when you're getting started, but also not spending all your money on hiring help. We’re sharing a few budget-friendly option that you’re going to love.

Many coaches that we talk to believe that they don’t have the money to invest in virtual support. We believe that is a limiting belief and, in this episode, we’ll help you reframe your belief around getting support as well as how you can ease into the outsourcing process.

We know that many coaches want to build a thriving full-time practice so they can leave their regular job and be in charge of their day-to-day schedules.

In this episode you’ll discover…

Three budget-friendly options to get virtual support without breaking the bank
Our top five recommended outsourcing tasks when you’re first starting out
How you’ll know when it’s time to transition your coaching business full-time so you can quit your 9-5.

We’ve got you covered! Click play on this episode of the podcast to plan your escape from your job into your full-time coaching practice.

Links/Resources mentioned on the show:

Freebie: Karen’s Ultimate Health Coach Success Plan Blueprint

https://www.karenpattock.com/health-coach-success-blueprint/

Outsourcing Like a Pro: 10 Steps to Outsourcinghttps://www.karenpattock.com/outsourceguide/

Virtual Assistant Savvies Facebook Group

https://www.facebook.com/groups/699202366887797

Virtual Staff Ph

https://www.virtualstaff.ph/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP294: Successfully Building A Health Coaching Business While Working Another Job - Part 1 Jan 31, 2023

Show notes

We are constantly interacting with Health Coaches and learning what obstacles they face when it comes to building their wellness business. Most of the coaches we talk to want to have a full-time thriving practice which we absolutely love. We know that each client you help will ripple out to their friends and family in a way that truly changes lives.

That said, one of the most challenging situations a health coach faces is when they are trying to build their wellness business while also working another job. We get it – you need to keep paying the bills until your coaching business can replace your income.

When this is the case it’s imperative that you become extremely intentional with your time as well as streamline your day-to-day tasks as much as possible. This week, we’re kicking off a two-part series called: Successfully Building A Health Coaching Business While Working Another Job.

In this episode you’ll discover…

Why we are totally addicted to the 12-week planning model and why this process will help you reach your goals more quickly than anything else you’ve ever tried
The key to understanding when you’re most productive and why time-blocking your schedule based on your unique rhythm is your path to success
How outsourcing, even on a project-by-project, basis can be the catalyst you’ve been looking for to set your business up as a full-time practice

There is no time like the present to start planning for your future if quitting your job for a full-time coaching practice is a top priority for you.

Links/Resources mentioned on the show:

Freebie: Karen’s Ultimate Health Coach Success Plan Blueprint

https://www.karenpattock.com/health-coach-success-blueprint/

The Secrets to Outsourcing Even if You’re on a Tight Budgethttps://www.thewellnessbusinesspodcast.com/episode29/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP293: How To Successfully Reconnect with a Neglected Email List Jan 24, 2023

Show notes

Today on the podcast we’re going to discuss a topic that we think many coaches wonder about. In fact, over the years we’ve both been asked this question many times and the reason we decided to do this episode is because Karen recently got this very question in her Facebook group from a concerned health coach.

Let’s dive into her question now. She says,

“I have been away from my health coaching and my email list for a while (working on other projects). How do I explain my absence to my email list and reintroduce myself? I don’t want to just look like a flake. Thank you.”

This is a great question and I can understand why she’s concerned about the way her email list will perceive her recent lack of communication.

In this episode, we’re sharing three great options for successfully reconnecting with a neglected email list.

In this episode you’ll discover…

Three amazing options for successfully reconnecting with a neglected email list
The reason why not connecting with your email list for a bit isn’t that end of the world as long as you think through your reintroduction
An option for reintroducing yourself in a way that has the potential to actually lead to more clients

If you’re considering how to jump back in with an email list that hasn’t heard from you recently you’re going to love our three reintroduction options. Grab your earbuds and let’s dive in!

Links/Resources mentioned on the show:

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/