The Wellness Business Podcast

Latest Episodes:

EP312: BEST OF: 2 Ways to Implement A Waitlist Strategy to Increase Sales Jun 06, 2023

Show notes

There are many proven strategies that we teach here on the podcast to improve your sales whenever you launch your program or offer spots to work with you one-on-one. One of our favorite strategies is to implement a program waitlist so people who have an interest in working with can take action in the moment when they are most fired up about what’s possible after going through your program. That’s why we’re bringing back one of our most popular episodes: 2 Ways to Implement a Waitlist Strategy to Increase Sales. Both of these strategies are super simple to implement and have proven to be highly effective in improving overall sales for other coaches. In this episode you’ll discover:

· The two best options for using a waitlist strategy in your coaching business that increases overall sales each time you launch

· An easy to implement setup outline that makes implementation a breeze

· How a waitlist strategy can easily work as part of your prelaunch runway plan to provide even better sales results

Tune in to find out how you can a waitlist strategy into your coaching business.

Links/Resources mentioned on the show:

The VIP Waitlist Strategy: 2 Ways To Increase Future Sales –https://www.karenpattock.com/vip-strategy

A Simple and Free Strategy to Increase Interest When You Promote Your Programs - https://www.thewellnessbusinesspodcast.com/episode172/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP311: BEST OF: 5 Ways to Market Your Health Coaching Business May 30, 2023

Show notes

Marketing your health coaching business is likely one of your least favorite things to do, but it’s necessary if you want to build a profitable business.

The good news is that you don’t need to be a marketing ninja to start seeing great results from your efforts and today we’re sharing 5 simple, but very effective strategies you can start using right away.

Here’s what you’ll discover on this episode:

· 5 free and proven ways to market your health coaching business

· What you must have in place first if you want to get results from your marketing efforts

· How to come up with more content in less time

· One of the quickest ways to grow your following

Have a listen and decide which 1-2 strategies you can start with for now, and then add more when you can.

LINKS mentioned on this episode:

Group Accelerator 50 % OFF - https://grpaccelerator.com/

Episode 89 - Insider Secrets to Getting Booked on Podcasts - https://www.thewellnessbusinesspodcast.com/episode89/

Episode 265 - 3 Simple Steps to Validate Your Niche Marketing Message

https://www.thewellnessbusinesspodcast.com/episode265/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP310: When is it Time to Update Your Coaching Programs? May 23, 2023

Show notes

If you’ve been coaching clients for a year or more, you may be wondering if you should update your program content. We recently did a complete update on our signature program, so we're sharing some insights about that with you too. Today, we are going to share 3 examples of when it’s a good time to give your program a refresh.

Here’s what you’ll discover:

· When is a good time to update your coaching content

· Different ways you can refresh or repackage your programs

· Ideas for restructuring your program offer

· Behind the scenes of some of what we updated in our signature program

Truth be told, your programs are always going to a be a work in progress, and we think that’s part of what keeps it interesting AND your clients will appreciate it.

We hope this gives you some ideas and inspiration for updating your program when you’re ready.

Resources mentioned on this episode:

Coach with Confidence – Kathleen’s done-for-you 6-month health coaching program - https://www.healthcoachsolutions.net/cwcprogram/

Use code: PODCAST310 for 30% off through May 31st.

EP309: 5 Reasons Hosting Wellness Workshops Results in More Paying Clients May 16, 2023

Show notes

There is something special that happens in a workshop environment when the host finds their flow and the attendees put their guard down and the synchronicity between the two is absolutely magical and that’s why on this episode we’re sharing 5 reasons hosting wellness workshops results in more paying clients.

If more paying clients is your goal, stick around because we’re not only sharing the 5 reasons why, we’re also sharing real life examples of coaches, just like you, that are enrolling more clients and making more money than ever before in their coaching businesses using the workshop model.

In this episode you’ll discover:

The 5 key factors why workshops work so well to not only attract new leads but also improve your overall enrollment rate above any other marketing tool out there
How workshops open doors to new opportunities and income streams simply by showing up consistently to deliver valuable content
Why workshops are so powerful in the relationship-building process, resulting in immediate sales and future clients.

Links to Resources Mentioned in This Episode:

www.mywellnessworkshops.com

Coupon Code: SPRING30

Expires May 18th, 2023

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP308: Getting Help Sooner Rather Than Later - 5 Steps to Take When Hiring a Virtual Assistant May 09, 2023

Show notes

We live in such an amazing world where we can monetize our gifts and talents in many ways. We believe that everyone has a zone of genius and when you can put that to work for you by getting paid to do what you love it’s a great way to live your life.

There are thousands of people in the world that want to work from home, that have incredible organizational skills or are artistically gifted that want to help you bring your business to the next level through virtual support. They want to put their zone of genius to work for you and get paid for it.

In today’s episode you’ll discover…

· The 5 steps you should take when hiring a virtual assistant that will set that working relationship up for success right from the start

· A list of questions you can ask past references to get a feel, ahead of time, if this virtual assistant is a good fit for you

· Our very best pro-tips that you should consider when hiring a virtual assistant whether they will be filling an ongoing support role or taking care of one-off tasks for you

Links to Resources Mentioned in This Episode:

10 Steps To Hiring Virtual Support That Save You Time and Money –

https://www.karenpattock.com/outsourceguide/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP307: Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed May 02, 2023

Show notes

You don’t need to dance, lip sync, or follow the latest social media trends to grow a loyal following. If you’ve been avoiding showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing, you’re going to love this episode.

Here’s what we’re diving into in this episode:

· What it means to be authentic on social media and examples of how to do it
· How trends can actually backfire when it comes to growing your following
· Why your videos don't need to go viral to build your brand
· How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP306: The Formula for Getting Clients Through Social Media in 2023 Apr 25, 2023

Show notes

Are you spending hours on social media every week but you’re not getting clients? If so, you’re not alone, but this episode will be very helpful.

If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don't really have much of an actual strategy except for posting content to check it off the old to-do list.

The good news is that by implementing a few key changes, you can turn things around and start getting clients each and every month, even if you don’t have thousands and thousands of followers yet.

In this episode, you’ll discover:

· The #1 thing you must have in place to stand out and attract the right audience

· How to lead followers to the next step in the customer journey, so they move closer to becoming a client

· How to create content that will attract the right people and have them coming back to your account day after day

· The social media content format that isn’t optional in 2023. And more!

If you’re ready to deploy a strategy that will help you get more clients from social media, this is the episode for you.

Resources mentioned on this episode:

Wellness Business Accelerator VIP Wait List

Wellnessbusinessaccelerator.com

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP305: The Business Growth Formula We Swear By and Why It Will Work For You Apr 18, 2023

Show notes

Quite often our clients ask us a question that starts with the words, “What’s the best way to ________?” You can fill in that blank with the thing you feel the most challenged by…

…the best way to grow my email list?

…the best way to attract new clients?

…the best way to get people excited about my paid program?

…the best way to fill my program the next time I open the doors?

We believe that all of us need to find a process or system to build our business that works for us based on our personality, time restraints, and other obligations,

There are fundamental commonalities between all successful online businesses that need to be considered when starting and building your business.

In today’s podcast episode, you’ll discover:

· The 4 main components that make up our business growth formula and how you can implement them into your coaching practice

· The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of time

· Why planning ahead, at least 30 days before a launch, can significantly increase the number of clients you enroll during the open cart period

Links to Resources Mentioned In This Episode:

www.wellnessbusinessaccelerator.com

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP304: Feeling Like Your Coaching Business is Stuck? 3 Ideas for Giving It a Boost Apr 11, 2023

Show notes

There are times in every business when things seem hard or confusing, and it’s often at the very beginning because there is so much to figure out. If you’re in a place right now where you’re feeling stuck, we have 3 ideas that can help.

Even though Karen and I have each been in business for about 10 years, there are still times when things don’t go as planned and we have to take a step back to evaluate what happened and figure out how we can improve for next time. It’s all part of the process for every entrepreneur.

Today, we’re going to cover 3 specific areas of your marketing that you want to look at closely because these are the most common areas where we see coaches struggle, and when you have each of these things in place, it can give your business a definite boost.

Here’s what we’re covering:

· The #1 missing strategy we see with coaches who are struggling to get clients and what to do about it.

· The 3 biggest reasons for not getting clients from social media and how to remedy it

· Ideas for the frequency of making offers, so you have more people enrolling in your paid programs

We know there is a lot to learn when it comes to growing your business with online strategies such as social media and email list building, but the good news is you CAN learn exactly how to do it, and we love sharing our proven strategies that will save you time and help you get the best results in the shortest time possible.

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP303: How to Get More Clients from Your Facebook Group Apr 04, 2023

Show notes

Facebook groups are still a great way to build relationships and get coaching clients, as long as you have a few key strategies in place.

While many people think getting high engagement is the most important metric to measure, the ultimate metric is how many clients you’re getting from your group.

In this episode you’ll discover 3 ways to get more clients from your Facebook group.

· The #1 thing you group must have if you want to attract the right members

· What you must include in your group if you want people to connect with you and trust you

· The common missing piece in most groups that is the top reason you aren’t getting more clients and how to fix it

If you have a Facebook group (or you plan to start one) but you aren’t getting clients from it, you won’t want to miss this episode.

Links to Resources:

Checklist: 10 Free Ways to Grow Your Facebook Group https://resources.healthcoachsolutions.net/fbgroupchecklist

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

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