The Wellness Business Podcast

Latest Episodes:

EP332: How to Increase Client Enrollment by Addressing Objections Head On Oct 24, 2023

Show notes

Did you know that by addressing the elephant in the room with your potential clients, you’ll enroll more people? By ‘elephant in the room” we mean their objections. Most people have them as they consider whether or not they should invest in your coaching program or other offer.

When you address these objections head on, you’re helping people step right over them rather than pondering them and possibly talking themselves out of it because there is some lingering doubt in their mind. This means you’ll have more people enrolling because they have addressed and answered the questions they have that could hold them back from working with you.

Here's what you’ll discover in this episode:

The 3 most common objections people have
How and where to address objections for maximum impact
Why addressing objections head on leads to higher client enrollment

Tune in to learn how to use objections to your advantage without being salesy, so you can help people make the decision that is best for them.

Links/Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP331: 3 Pivotal Mindset Shifts of Successful Health Coaches Oct 17, 2023

Show notes

Before we share the 3 Pivotal Mindset Shifts of Successful Health Coaches, we have some exciting news to share!

The doors are now open to the Wellness Business Accelerator. We only open enrollment to this exclusive program 1-2 times per year and enrollment is only open until this Saturday, October 21st at 11:59 pm ET.

The Wellness Business Accelerator is our signature program where you learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.

You’ll discover the FASTEST AND EASIEST ways to apply marketing strategies that actually work, so you aren’t wasting your time on things that do not DIRECTLY GROW YOUR BUSINESS.

Building your wellness business doesn’t have to be complicated and consume all of your time. In fact, it can be quite simple when you follow our proven blueprint.

To find out more and join us in the fall cohort, go to: https://wellnessbusinessaccelerator.com/

We know that the success of any coaching business comes down to the right messaging and marketing strategies, but our mindset plays a role too because it’s our mindset that directs many of our most important decisions.

Today, we are sharing 3 pivotal mindset shifts of some of the most successful health coaches we see.

Tune in to learn what they are, so you can start applying them in your business.

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP330: 3 Critical Elements Most Coaches Are Missing in Their Marketing Oct 10, 2023

Show notes

If you're a coach who's struggling to fill your calendar with clients, you're not alone. Many passionate coaches find themselves in this exact situation, despite their best efforts.

With nearly a decade of experience coaching coaches just like you, we've identified the top three reasons why you might be facing this challenge. It’s likely a matter of fine-tuning many of the things you’ve already put in place, (not a complete overhaul).

Join us as we dive deep into each of these critical elements and provide actionable insights that can transform your coaching business.

In this episode, you’ll discover:

· The top 3 critical elements most coaches are missing in their marketing that is causing them to lose out on new clients and additional revenue to their business

· The added layer you need to consider when defining your niche that makes all the difference between attracting your dream clients, or not

· The role consistency plays in expanding your network, attracting the right clients, and future opportunities that otherwise would not have been available to you

· The secret sauce that must be included when defining who your offer is for, how it helps them, and the transformation that it offers

If you're ready to take your coaching business to the next level and achieve the success you deserve, let's get started!

Links Mentioned on this episode:

LIVE TRAINING: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023 - http://www.thewellnessbusinesspodcast.com/3secrets/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP329: The 5 Key Components Every Launch Must Include  To Be Successful Oct 03, 2023

Show notes

Launching is an important part of every successful business. A launch is a marketing campaign that piques interest in an offer that you have, so you can get people interested, excited and ready to enroll in your program or service. This can be your 1-on-1 coaching, your online program or anything you have to offer your audience.

In this episode, you will discover:

The 5 key components every launch must include to be successful
Why implementing these key components, a minimum of four times per year can increase sales as much as 25-50%
How these strategies can increase launch momentum by making more sales on day 1, thereby, giving you social proof that your program is in demand

Links Mentioned

Webinar Invite: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023 - thewellnessbusinesspodcast.com/3secrets

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP328: Setting and Achieving Purposeful Goals for Your Wellness Business Sep 26, 2023

Show notes

When you hear the words ‘goal setting’ does it make you feel a little uncomfortable or does it excite you? Some people have an aversion to goal setting especially when it comes to their business, so maybe using the phrase “setting intentions” feels better – and that’s okay. It can be easy to avoid setting goals in your business because maybe you don’t know what types of goals to set, or you don't’ want to be disappointed if you don’t reach them.

We think it’s important to set goals, so you know if you’re on track or not. It’s also important, so you can formulate a plan to reach whatever goals you have set – whether you reach them isn’t as important as what you put into place along the way and what you learn in the process.

Today, we’re talking about setting and achieving purposeful goals for your wellness business, and if you prefer, you can use the word ‘intentions’ instead of goals.

What you’ll discover:

· 3 important types of goals to set for your business

· Our secret for setting goals that are achievable

· The one goal to set that will help you continue to grow your audience

The beauty of having your own business is that you get to decide how you want to run it, so being intentional with this is key, so that you don’t end up with a business that is running YOU – and it all starts with setting goals.

Links mentioned on this episode:

http://www.wbpodcast.com/3secrets

Links/Resources:

Wellness Business Accelerator: www.wellnessbusinessaccelerator.com

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP327: 5 Questions to Help You Stay Focused on the Right Things to Grow Your Business Sep 19, 2023

Show notes

There is a lot to do when it comes to growing your wellness business, but some things are more important than others when it comes to actually getting clients. It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects.

On this episode, you’ll discover:

5 questions to ask yourself to stay focused and grow your business
What to do when you feel pulled in too many different directions
How to say yes to only the things you really want to do in your business to see progress faster

When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish.

Links/Resources mentioned on the show:

WBA VIP Waitlist – www.wellnessbusinessaccelerator.com

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP326: Maximizing Your Online Reach: Strategies for Amplifying Your Content Sep 12, 2023

Show notes

Maximizing your online reach is essential for getting your content in front of a larger audience. When your content can be seen by more people, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.

In this episode, you’ll discover:

How to leverage other people’s audience to get in front new ideal clients.
Ideas for repurposing your content to save time and reach more people.
The quickest way to grow your email list while also boosting your credibility.
And more

If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started.

Links mentioned on this episode:

Episode 216: 3 Simple Steps to Nail Your Niche as a Health Coach

https://www.healthcoachsolutions.net/nail-your-niche-health-coach/

Episode 89: Insider Secrets for Getting Booked as a Podcast Guest

https://www.healthcoachsolutions.net/get-booked-as-podcast-guest/

Links/Resources:

Wellness Business Accelerator -

www.wellnessbusinessacclerator.com

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP325: 5 Checkpoints to Know If You’re Ready to  Create Your Own Coaching Program Sep 05, 2023

Show notes

When you first start your health coaching business the easiest way to begin to enroll new clients is to use the outline that you received through your certification or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.

This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win!

But there often comes a time, after you’ve worked with several clients and have more experience as a coach, when you will decide you want to create your own coaching program. It’s the natural progression as a coach and for many of us this option makes sense once we have more clarity around the area we want to specialize.

If you believe that you have a coaching program brewing inside of you, but you’re not sure how to get started, then you’re going to love today’s episode where we explore 5 Checkpoints To Know if You’re Ready To Create Your Own Coaching Program.

In this episode you will discover:

5 checkpoints to know if you’re ready to create your own coaching program
The benefits of creating your own program as a way of standing out in your niche so that it’s easier to attract your dream clients
Why adding a group coaching program to your service offerings leads to scalability and efficiency in your practice leaving more free time for other things

Show Resources:

Amy Porterfield’s Course Confident Bootcamp Registration - https://amyporterfield.spiffy.co/a/1X7CoB6qpp/608

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP324: Our Top 7 Book Recommendations for Health Coaches Aug 29, 2023

Show notes

Over the years we’ve read many books that have helped us be better business owners and better versions of ourselves. Some of the books knocked our socks off because they were powerful lessons that came at the right time to help us do things more efficiently.

Today we are each going to share our favorite books. The ones that made an impact in one way or another on us personally or in our business or both. Good books are meant to be shared and we’re excited to share our favs with you.

In this episode, you’ll discover –

A list of our favorite business and mindset books that made a lasting impact on us and how we show up each day as coaches and entrepreneurs
Insight into what we loved about each book and why we believe they will have an impact on you too
Personal stories of what we were struggling with and how these books pushed us to change and grow

Links Mentioned

Free training – Planning Your Next 90 Days - https://www.facebook.com/groups/emaillistbuildingforcoaches/posts/821305662519894/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP323: The Power of Surveys and Polls to Create Content Your Audience Craves Aug 22, 2023

Show notes

Surveys and polls are a way to open up the lines of communication between you and your followers so you can dial in on exactly what they want to learn from you in your free content as well as your paid content.

We are firm believers that before you should create any new content for your dream clients, whether that’s a freebie or program content, you should first survey them to see what it is they really want.

It’s really easy to follow an idea of something you think your audience wants, when in fact they aren’t really interested in that topic at all. It’s so disappointing when you put something out there that you’ve been working on and your audience doesn’t respond or show any interest.

In this episode you will discover:

· The importance of surveying your audience before creating any new content for your health coaching clients, to ensure that your content aligns with their preferences

· What surveys and polls are powerful tools for gauging audience interest and preferences by actively involving your dream clients in decision-making processes

· The key to obtaining accurate survey results starts with surveying your dream clients directly through your email list, private Facebook group and loyal social media followers vs. a general audience that may or may not be interested in your area of expertise

· Why surveying your audience not only helps shape your free content but also leads your paid program creation by understanding your clients' challenges, interests, and preferred program features

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/