The Wellness Business Podcast

Latest Episodes:

EP322: 3 Secrets to Running a Highly Profitable Online Health Coaching Program Aug 15, 2023

Show notes

If you want to run a highly profitable online health coaching program, there are a few insider secrets you want to know first.

After running many online programs over the last 10 years, there are a few key lessons that have been learned, and we’re sharing 3 of the most important ones with you.

In this episode, you’ll discover:

· The 3 secrets to know before you run your online coaching program

· How to create a system you can easily rinse and repeat

· Why having a specific niche is important to the success of your online program

· Common mistakes to avoid and what to do instead

Tune in to find out what you want to make sure you have in place to ensure the best possible results for your online program.

Links mentioned on this episode:

30% off Kathleen’s Coach with Confidence program

Use code: AUG2023 to save 30% through August 16, 2023

https://www.healthcoachsolutions.net/cwcprogram/

VIP waitlist for Wellness Business Accelerator:

https://www.thewellnessbusinesspodcast.com/enroll/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP321: BEST OF: 10-Point Checklist for Your Website Homepage Aug 08, 2023

Show notes

Designing the perfect homepage isn’t difficult if you have a clear understanding of the purpose that page serves on your website. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own. In this episode we’re going to walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have. In this episode you’ll discover:

The overall purpose of your website homepage so you can maximize your visitor’s overall experience, (and keep him/her on your website longer)
Our 10-point homepage checklist and how to apply it to your website for better results
Why going through this exercise will be an eye-opening experience for you so you’ll be able to improve your website marketing message to attract more dream clients

Link for Karen’s freebie is: http://www.karenpattock.com/10-point-homepage-checklist

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP320: BEST OF: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment Aug 01, 2023

Show notes

Wellness workshops are one of the best methods to attract, nurture, and convert your dream customers into paying clients. Today we’re going to discuss the 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs. In this episode we’re covering

Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly
How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs

LINKS:

Excited about hosting wellness workshops but want to see a sample first? CLICK HERE! KarenPattock.com/workshopsample

Check out my library of 15 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE!

https://www.karenpattock.com/workshops-the-ultimate-fast-track/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP319: Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less Jul 25, 2023

Show notes

We hear it all the time – “I know I should show up consistently on social media, but I don’t know what to post” or “I want to share helpful content on social media but it takes too much time.”

We totally get it, and if you’re nodding your head in agreement with either of those sentiments, you’re going to love this episode we’re bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.

Here's what you'll discover:

· Why it's important to have a variety of posts

· The 3 different categories of posts you should include

· 5 examples of types of posts you can put on rotation every month

· How to come up with 30 days or more worth of posts each and every month

It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you. Tune in to learn how.

Links/Resources mentioned on this episode:

Free Guide: Social Media Planning Made Easy - https://resources.healthcoachsolutions.net/socialmediamadeeasy

Links to Resources:

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

EP318: Best Of: The Difference Between Your Free and Paid Content Jul 18, 2023

Show notes

When it comes to creating and sharing content for your business, there are two types; Free and paid.

But how to you determine what should be included in your free content such as your freebies, blog posts and videos, and what should be saved for content for your paid programs?

If this question has been on your mind, this episode will be a huge help.

In this episode, you’ll discover:

· The purpose of your free content and how it plays an important role in your marketing and client attraction strategy

· 8 popular types of free content you can use to attract your ideal clients

· What to avoid doing with your free content

· Examples of free content you can start sharing today

Tune in to learn how to use both forms of content in your business to get the best results.

Links/Resources mentioned on the show:

Episode 117 – How to Easily Navigate the Changes on Instagram with Jasmine Star

Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People

Links to Resources:

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

EP317: 4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients Jul 11, 2023

Show notes

Conducting discovery calls is critical for health coaches who offer 1-on-1 coaching. It’s during these calls that potential clients can see how you can help them and learn about your program. It’s also where you get to learn more about what your ideal clients really want and need.

There are a few common mistakes that are easy to make, especially when you’re first starting out. We know because we made them too.

In this episode, we’re breaking down 4 Common Discovery Call Mistakes to Avoid and what to do instead, so you enroll more clients.

Here’s what you’ll discover:

How to get more qualified people to book calls
How to make it quick and easy for people to schedule
One of the most important things to cover during your calls
What you must do at the end of the call if you want to enroll more clients

Tune in to discovery some of the top mistakes to avoid with your calls, so you’ll have more people signing up to work with you.

Links/Resources mentioned on the show:

Kathleen’s Ultimate Health Coach Toolkit:

https://resources.healthcoachsolutions.net/toolkit

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP316: Increase Coaching Program Enrollment with the Right Bonuses Jul 04, 2023

Show notes

Did you know that bonuses can work with ANY type of offer you have, including one-on-one coaching, online group coaching, or a membership site?

The intention behind bonuses is to make them time-sensitive and only available for a set number of days, so there is urgency involved in people taking action to get access to the bonus. Karen and I have been using this strategy for many years, and we want to share some of our top secrets with you, so you can use this effective marketing method in your business too.

Here's what you’ll discover:

· How bonuses can increase sales even when you only offer 1-on-1 coaching

· How and when to use bonuses the right way to get the best results

· Different strategies for the timing of your bonuses to maximize sales

· Examples of different types of bonuses you can use in your health coaching business

· And more

Tune in to see how you can increase enrollment during your next promotion with this simple strategy.

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP315: If You Received $1k to Invest in Your Coaching Business, What Would You Do? Jun 27, 2023

Show notes

As two health coaches turned business coaches that have over 10 years of experience under our belts we thought it would be fun to turn back the clock to discuss what we would do if we were just starting out as new health coaches and had $1,000 to invest in our businesses. In other words, where would we invest those funds, what software would we invest in, and what coaching resources would we purchase in order to get new clients sooner rather than later. In this episode you’ll discover:

· The top 5 business categories we would focus on when investing the money that would give us the biggest bang for our buck

· Why it’s important to invest in each of the 5 business categories to set you up for success right from the start

· Our 4-month expense plan that fits into our $1k budget

Tune in to find out how you can a waitlist strategy into your coaching business.

Links/Resources mentioned on the show:

Kathleen’s done-for-you health coaching programs: https://www.healthcoachsolutions.net/store/

Karen’s done-for-you workshops: https://www.karenpattock.com/workshops-the-ultimate-fast-track/

MailerLite - https://www.mailerlite.com/a/wfw6snnktd

Canva - https://partner.canva.com/c/3608615/647168/10068

Acuity - http://bit.ly/2MSgaIM

PracticeBetter - https://practicebetter.grsm.io/karenpattock1348

Zoom - https://zoom.us/

GoDaddy - https://www.godaddy.com

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP314: Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies Jun 20, 2023

Show notes

One of the first things an online business owner needs to tackle is figuring out what they’ll offer as a lead magnet to grow their email list with high quality leads. There are a handful of key factors to keep in mind when designing your free offer and in this episode of The Wellness Business Podcast we’re sharing how you can supercharge your list building by focusing on 5 vital elements for high-converting freebies. In this episode you’ll discover…

· The 4 ‘sweet-spot’ details to pay attention to when creating a new free offer that will make it a gotta-have it resource for your dream clients

· The 5 vital elements that every high-converting freebie must have that makes it irresistible in any chosen format

· Why designing a freebie that is niche-specific and highly valuable, (vs. general health information), is a game-changer for attracting the right people that are perfect for your paid program

Tune in to find out how you can a waitlist strategy into your coaching business.

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP313: Stop Starting From Scratch: 3 Steps to Gain Momentum In Your Wellness Business Jun 13, 2023

Show notes

We’ve worked with thousands of health coaches over the years and have noticed that they often try something once and when it doesn’t end up giving them the results they expected, they ditch that idea and start over with something new. Today we want to encourage you to stop starting from scratch by implementing our 3 steps to gain momentum in your wellness business.

When you try a new strategy or tactic to attract clients or enroll clients into your paid program it can often feel like an uphill battle. We’ve experienced this at times ourselves. The strategy sounds good, however, upon implementing it, it feels like a lot of work with less than stellar rewards.

In this episode of the Wellness Business Podcast you’ll discover…

· 3 steps to gain momentum in your wellness business that make implementation easier and yield better results

· The mindset shift you need to make, (stop throwing the baby out with the bath water), that will save you hours and hours of time and energy

· How to avoid shiny object syndrome for good so you never let it sabotage your results ever again

Links to Resources Mentioned in This Episode:

FREE DOWNLOAD: The Ultimate Health Coach Success Path Blueprint - https://www.karenpattock.com/health-coach-success-blueprint/

Wellness Business Accelerator: https://www.thewellnessbusinesspodcast.com/enroll/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

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