The Wellness Business Podcast

Latest Episodes:

EP342: 5 Things You Should Know Before Hiring a Business Coach Jan 02, 2024

Show notes

You’re interested in hiring a business coach to help you build your wellness business. That’s amazing and we fully support that decision.

Making the financial and time investment in a business coach can be the path forward to reaching your goals more quickly and with more clarity. It’s the idea that working with someone that has gone before you has the organic effect of shortening your learning curve and getting you to the finish line of reaching your goals more quickly than if you tried to go it alone.

We recently wrapped up our fall session of the Wellness Business Accelerator program and realized that some of our students had worked with private business coaches that gave them really bad advice. Ultimately that advice set their businesses back by months and in some cases even years. That’s why we knew we had to share this valuable information about hiring a business coach on the podcast so you don’t hire one that doesn’t understand the health and wellness space.

In this podcast episode you’ll learn:

Five guidelines to live by when hiring a business coach as a way of choosing a qualified candidate that will be the perfect fit for you and your goals
Understand how working with a seasoned business coach can expedite your learning curve, providing you with invaluable insights and shortcuts to propel your wellness business forward sooner rather than later
The #1 ‘don’t ever let this happen to you’ scenario to avoid in any coaching relationship, and what to do to avoid it

Links mentioned in this episode:

How to Hire a Business Coach - Your 5-Point Checklist

www.karenpattock.com/hire-business-coach-checklist

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP341: BEST OF: How to Find Out What Your Ideal Clients Want Dec 26, 2023

Show notes

It's easy to think we know what our ideal clients want but oftentimes what happens is we use words and phrases that they aren’t using, so there is a big disconnect. One common example of this we see quite often is thinking something along the lines that our clients want “a more vibrant and healthy life”, when that’s not what they’re thinking at all because that’s very broad and pretty general. They’re thinking about something much more tangible, measurable and/or specific, and that’s why understanding what they truly want can make all the difference in how many clients enroll in your programs. People want something concrete if they are going to make an investment.

We’re bringing back an episode we did earlier this year that shares 3 simple ways to find out what your ideal clients truly want, so you can - A. Attract more of your ideal clients and B. Have more paying clients.

Here’s what you’ll discover:

How to gather helpful insights about what your ideal clients really want
Which method will give you the most detailed and in-depth information
Examples of questions to ask to get the information you want
Where to use the information you gather

Tune in to find out how to you can easily find out the needs and desires of your prospects, so you can dramatically improve your marketing and attract more clients.

Links/Resources mentioned on the show:

Kathleen’s Ultimate Health Coach Toolkit with Discovery Call Script:

https://www.healthcoachsolutions.net/toolkit

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP340: BEST OF: 12 Ways to Use Canva in Your Coaching Business Dec 19, 2023

Show notes

One of our favorite online tools for our businesses and one that we regularly recommend to our clients is Canva. There is a really good chance that you’ve heard of it and probably have even given it a try. What we have realized over time though is that most coaches using Canva only use it for 2 or 3 things in their business. There are so many options that they aren’t even aware of.

This week we’re bringing back a super fun episode that we did over a year ago where we cover 12 Ways to Use Canva in Your Coaching Business. What’s even more exciting about Canva is that the free version is so robust, most coaches never need anything more than that for their business. Okay, we won’t make you wait any longer. Let’s dive into today’s BEST OF episode all about Canva. Enjoy!

In this episode you’ll discover:

12 ways you can use Canva in your coaching business to create beautiful and professional graphics, resources and presentations
The most underutilized tool within the platform that can save you money in your business each month, (think social media scheduling)
Where you can get free training videos about how to use each tool within the platform so you get faster and faster each time

Tune in to find out how you can best utilize Canva in your coaching business.

Links/Resources mentioned on the show:

Canva Affiliate Link:

https://partner.canva.com/c/3608615/647168/10068

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP339: 5 Ways to Generate Content Ideas that Resonate with Your Ideal Clients Dec 12, 2023

Show notes

Coming up with ideas for your content isn’t always easy. We know how it is because we do it for this podcast each week, and we’ve been doing it for over 6 years now. Sometimes, the ideas come to us very easily, but other times it’s like…hmmmmm what should we cover next, so we get it. If you’re ever at a loss for what content to create, this episode will help.

Today we’re sharing 5 Ways to Find Content Ideas that Resonate with Your Ideal Clients, so you never run out of ideas again.

Here’s what you’ll discover:

Why creating and sharing your content online is an important part of your marketing strategy
One of our favorite secret weapons for topic ideas
The strategy that can also help dismantle objections your audience may have

When you refer to the 5 ideas we share, you’ll have a long list of topics to cover that your audience will appreciate.

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP338: Takeaway Tuesday – Defining Boundaries When it Comes to Client Success Dec 05, 2023

Show notes

As a way of switching things up here on the podcast, we’ve decided to dedicate one episode every 4-5 weeks to a real-time conversation between the two of us as friends and business partners. We’ll chat a bit about what’s going on behind the scenes in our lives at the moment, which could be personal or related to our business. Then we’ll discuss one trending topic that’s going on in the health coaching space that we think will be beneficial to our listeners. Lastly, we’ll wrap up by answering one or two questions from coaches that we’ve received recently.

We’ve done over 300 teaching episodes of this podcast so it’s time to add another layer to what we share with you and we know how much you all love when we chat about what’s going on with us, share funny stories about our friendship and keep it real when it comes to the challenges in building an online business and that’s why we’re bringing you these more casual conversational episodes. Think of it like we’re all hanging out for a chat over coffee.

We’re introducing a new format called Takeaway Tuesday where we will blend personal and business updates, trending health coaching topics, and listener questions approximately once per month.
We’re challenging you to identify which areas of your life are you super courageous in and what areas are you not and how can you balance both
How to define boundaries for you as a coach when it comes to your client success and results

Links mentioned in this episode:

Professional Mode Facebook Article - https://www.facebook.com/help/2978174759158711

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP337: BEST OF: How to Get More Clients from Your Facebook Group Nov 28, 2023

Show notes

Hosting a Facebook for your coaching business, can be a great way to build trust with your audience, position yourself as an expert and get new clients when it’s done the right way. In order for your group to work as client generating strategy, there are a few key pieces you need to have in place.

We’re bringing back an episode we did earlier this year, and if you have a FB group or you want to start one, AND you want to get clients from it, this will be super helpful for you.

We cover a lot, including:

The #1 thing your group must have in place if you want to attract the right members – your ideal clients.
What you want to include in your group if you want people to connect with you and trust you as soon as they join.
The common missing piece in most groups that is the top reason you aren’t getting more clients and how to fix it.

I mention a free resource during this replay, and it’s still available for you to download. It’s PDF guide called 10 Free Ways to Grow Your FB Group. Part of getting clients from your group, is getting new members on a regular basis, and that’s what this guide will help you do. You can get it by going to the show notes page at wbpodcast.com/337

Links to Resources:

Checklist: 10 Free Ways to Grow Your Facebook Group https://resources.healthcoachsolutions.net/fbgroupchecklist

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP336: BEST OF: Which is Better… Promoting Your Program or a Discovery Call for More Sales  Nov 21, 2023

Show notes

Last week a brand new health coach posted a question in my Customer Support group that I loved because it’s a question we often get asked by health coaches. She wanted to know whether it’s better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her. In this episode we’ll share our 5-step formula for which makes the most sense for your wellness business.

In this episode of The Wellness Business Podcast you’ll discover:

5 simple questions to ask yourself to determine if it’s better to promote your program or a discovery call for more sales
The price cutoff that shouldn’t require a discovery call option to enroll new clients into your paid program
The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program

Links mentioned in this episode:

Podcast episode about discovery calls - https://www.thewellnessbusinesspodcast.com/episode24/

Karen’s wellness workshop sample: https://www.karenpattock.com/workshopsample/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP335: Harnessing the Power of Wellness Workshops  to Build a Consistent Client Base Nov 14, 2023

Show notes

Most coaches that we speak and work with are all doing their best to dial in on an approach that results in a steady stream of clients enrolling in their paid programs. However, it can feel confusing trying to figure out which approach is the “ONE” that actually works for you and your future clients.

This is a great time to start planning your strategy for the new year. How are you going to kick off 2024 with a bang so that it can be your best year in business yet? One great option is to deliver one wellness workshops each month to help your dream clients get to know you better, learn more about your offers, and enroll in your coaching programs.

In this episode, you’ll discover -

The concept of a client funnel, from attracting potential clients through free content to narrowing down to warm leads at the bottom all by delivering one wellness workshop each month
How wellness workshops serve a dual purpose in the client funnel: attracting new prospects and converting them into paying clients
The 6 key elements to a profitable workshop, including establishing, enlightening, educating, entrenching, engaging, and enrolling participants in your program
How workshops can be utilized in various ways in a coaching business: as free informational sessions, as fee-based coaching workshops, or as pre-recorded on-demand sessions for lead generation and nurturing

Grab your headphones and let’s dive in!

Links mentioned in this episode:

Karen’s Wellness Workshop: https://www.karenpattock.com/workshops-the-ultimate-fast-track/

Through November 16th, 2023, save 40% with discount code: WELLNESS

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP334: 5 Holiday Promotion Ideas to Boost Revenue Nov 07, 2023

Show notes

The holidays are fast approaching and if you’ve been trying to figure out what to do for a special promotion for your coaching business, we’ve got you covered.

In this episode, you’ll discover:

5 ideas for promotions to run during the holidays to boost revenue
How many days to run your promotion
Ideas for bonuses you can use to increase the value and interest in your offer
Tips for how to position a program you offer year-round as a holiday special
An option of what to do to increase sales in January if you aren’t ready to run a promotion in November or December

Tune in for ideas and strategies for planning and running a successful holiday promotion this year.

Links/Resources mentioned on the show:

Kathleen’s Done-for-you challenges: https://www.healthcoachsolutions.net/store/

Karen’s Done-for-you workshops: https://www.karenpattock.com/workshops-the-ultimate-fast-track/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP333: Crushing Self-Doubt How to Tackle & Overcome Imposter Syndrome Oct 31, 2023

Show notes

Imposter syndrome is one of those things that can, and more than likely will, get in your head at almost every stage of your business journey. Each and every time you move to the next level of your business you’ll find that it’s common for self-doubt to creep in. The good news is that as time goes by, your experience as a business owner will help you recognize the telltale signs of imposter syndrome before it really gets a grip on you. You’ll become acutely aware of what situations bring out your unique feelings of self-doubt so you’ll be able to recognize and squash them before they slow your momentum.

Imposter syndrome, loosely defined, is the nagging doubt that undermines one's abilities, making them feel like a fraud. We’re here to help you realize that those feelings are just feelings and not fact.

In this episode you’ll discover:

The most common reasons that new coaches are particularly susceptible to the negative thoughts of self-doubt and imposter syndrome and why over time experience will overcome those feelings once and for all
Three easy-to-implement steps to take action on when imposter syndrome is making you feel particularly vulnerable so you can turn things around very quickly and get in control of your feelings
The number one reason that wellness business owners experience imposter syndrome more than anyone else and a one-sentence canned response that immediately eases your feelings of inadequacy and puts you back in control of the situation.

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/