The Wellness Business Podcast

Latest Episodes:

EP262: 90 Day Goal Setting - Why This Cycle Makes You More Productive & Profitable Jun 21, 2022

Show notes

If you want to increase productivity and profitability, using 90-Day goal setting framework might just be the key.

When you plan in this way it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year.

In this episode of The Wellness Business Podcast, we're sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.

In this episode you'll discover:

Why working in 90-day cycles to complete your goals makes you more productive and profitable
A sample 12-week project plan for hosting a wellness workshop for client enrollment
Why planning a 12-month calendar for your business can lead to feelings of failure and burnout

Links/Resources mentioned on the show:

FREEBIE – 90 Day Business & Goal Setting Training http://www.karenpattock.com/business-goal-setting-podcast

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP261: How To Use Urgency & Scarcity To Sell More Programs Jun 14, 2022

Show notes

Urgency and scarcity have been proven to provide amazing sales results when used together. The idea behind this strategy is to appeal to our natural psychological desire as humans to never miss a good deal or be left behind.

In this episode of The Wellness Business Podcast, we’re sharing a ‘Call to Action’’ promotional strategy that we’ve been using for years to make more sales. The great news is that this works for every type of business, including yours.

In today's episode you'll discover:

3 urgency and scarcity options you can use in your next promotion that will increase the number of people enrolling in your paid program
The #1 thing you should NEVER do when using this strategy, (because you could lose all future credibility with your followers)
The psychological premise behind this strategy and why it works like gangbusters across all industries

To get more sales, you need to always have a call-to-action. Tune in to this episode to learn how to get more program sales.

Links/Resources mentioned on the show:

FREEBIE – 10 Ways To Use Urgency & Scarcity To Make More Sales: http://www.karenpattock.com/10-ways-urgency-scarcity

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP260: The Formula for Pricing Your Health Coaching Programs Jun 07, 2022

Show notes

A very common question we see from health coaches is how to price their coaching programs. This can be a real quandary since there are several options to consider, and it can keep you stuck in analysis paralysis. Because there isn't one set answer about how to do this, we wanted to share a formula with you to help you make a plan you feel good about, so you can check this off your to-do list once and for all.

The 3-part formula we are sharing in this episode, breaks down the following elements of the pricing puzzle:

What Your Ideal Client Wants
Your Revenue Goals
Pricing and Program Model Options

Once you have these 3 elements figured out, you will feel more confident about what you are charging and the value you are providing to your clients.

Tune in for plenty of ideas and examples, so you can finalize or update your program pricing.

Links/Resources mentioned on the show:

Free Guide and Workbook: The Secrets to Pricing and Packaging Health Coaching Programs that Sell: https://resources.healthcoachsolutions.net/pricing

Episode 226: How Often Should You Raise Your 1-On-1Coaching Rates: https://www.healthcoachsolutions.net/raise-health-coaching-prices/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP259: The Simplest Way to Take Your Coaching Programs Online May 31, 2022

Show notes

One of the biggest hurdles for most coaches taking their coaching online is the tech stuff, so we are going to let you in on the secrets to making this super simple.

The name of the game with this is ACTION, and not PERFECTION, so don’t get hung up on bells and whistles and figuring out the EXACT BEST way to do this. Just get started. Run your first round as a beta program where you offer it at a discount, so you can get feedback and testimonials for the next time you run it.

In this episode, you’ll discover:

The two easiest ways to run your online program without the tech overwhelm
Two other logistics you’ll need to have in place to help your clients and stay in touch
Important mindset shifts that are critical to taking your coaching online

If you’ve had questions about taking your coaching program online without tech overwhelm, you’ll want to tune in to this episode.

Links/Resources mentioned on the show:

The Ultimate Guide to Launching a Successful Online Health Coaching Program: https://www.healthcoachsolutions.net/online_launch_guide/

Coach with Confidence, Done-for-You 6 Month Health Coaching Program: https://www.healthcoachsolutions.net/cwcprogram/

Practice Better: https://practicebetter.io/?gspk=a2FyZW5wYXR0b2NrMTM0OA&gsxid=o7V4dj15Kp6M

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP258: How to Get More Health Coaching Clients May 24, 2022

Show notes

You’re ready to start helping people as a health coach, but how do you actually get clients?

Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated.

In this episode, we are sharing 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.

We explain each step and share examples, so you’ll know how to take action.

STEP 1. Have A marketable ideal client - your niche.

STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve.

STEP 3. Promotion - Invitations to work with you (in a non-salesy way).

Tune in to discover how to use these 3 simple steps in your business and watch what happens.

Links/Resources mentioned on the show:

Wellness Business Accelerator: http://www.wellnessbusinessaccelerator.com/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP257: 5 Types of Free Offers to Grow an Email List Full of Ideal Clients May 17, 2022

Show notes

There are all kinds of different free resources you can use to grow your email list and today we are covering 5 of the most common and most popular ones.

Before you decide on the type of freebie you want to create, it's important to keep a couple of things in mind:

The topic and title of your freebie are WAY more important than the format you use (a PDF guide vs. video series for example) because your free offer should provide a small solution to a problem or struggle you know your ideal clients have.

Your freebie should directly relate to your paid program and what you offer. So, as you toss around ideas for what to put together, ask yourself if it ties into your coaching program in a logical and seamless way.

In this episode of The Wellness Business Podcast, you'll learn:

The simplest and easiest type of free offer you can create on your own
The best format for testing your freebie title and topic
The freebie option that will accelerate your email list growth the fastest

Tune in to discover which type of free offer might be best for you AND your audience right now, so you can start growing your email list now.

Links/Resources mentioned on the show:

Wellness Business Accelerator: http://www.wellnessbusinessaccelerator.com/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP256: 6 Elements of a Profitable Workshop May 10, 2022

Show notes

Workshops are a fantastic way to build your email list and enroll clients into your paid program. The key to a profitable workshop is that it contains 6 specific elements. If any one of these elements are missing from your presentation chances are your workshop will not convert well and will ultimately result in lost sales and we don't want that.

In this week's episode we're covering:

The 6 elements of a profitable workshop (this blueprint has been time-tested through 200 presentations)
A breakdown of each key workshop element and why it's important
How you can put this blueprint into action by creating your own profitable workshop.

If you have had questions about creating a wellness workshop that converts into paying clients, you’ll want to tune in to this episode.

Links/Resources mentioned on the show:

6 Elements of a Profitable Workshop Freebie: http://www.karenpattock.com/elements-profitable-workshop

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP255: 4 Types of Email Sequences to Increase Sales May 03, 2022

Show notes

As an online business owner, you should always be planning and thinking about how you can enroll more clients and/or make more sales. One of the easiest ways to do this is through various email sequences that either build momentum, warm up and nurture your followers, or actually do the selling for you.

In this episode we're covering 4 different types of email sequences that will absolutely increase sales over time.

You'll discover:

4 types of email sequences that have been proven to increase program sales
How many emails should be included in each email sequence for maximum impact
Why including these email sequences 30-60 days prior to your launch will improve your conversion rate
Our #1 recommendation to build momentum and excitement for your upcoming sales, (leading to more people enrolling as soon as the doors open)

Links/Resources mentioned on the show:

Follow Up Email Sequence Swipe Copy: http://www.karenpattock.com/follow-up-email-sequence

Episode 172 – A Simple and Free Strategy to Increase Interest in Your Programs: https://www.thewellnessbusinesspodcast.com/episode172/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP254: Which is Better… Promoting Your Program or a Discovery Call for More Sales Apr 26, 2022

Show notes

Last week, a brand new health coach posted a question in Karen’s Customer Support group that we loved because it's a question we often get asked by health coaches.

She wanted to know whether it's better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her.

In this episode we'll share our 5-step formula for which makes the most sense for your wellness business.

You’ll discover:

5 simple questions to ask yourself to determine if it's better to promote your program or a discovery call for more sales
The price cutoff that shouldn't require a discovery call option to enroll new clients into your paid program
The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program

If you’ve wondered what you should promote at the end of your workshop, this episode is for you!

Links/Resources mentioned on the show:

Episode 24 – How to Lead a 1 on 1 Discovery Call that Results in the Client Saying Yes: https://www.thewellnessbusinesspodcast.com/episode24/

Karen’s wellness workshop sample: karenpattock.com/wellness-workshops-sample/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP253: 4 Ways To Dial In Your Marketing Message Leading To More Clients Apr 19, 2022

Show notes

Now, more than ever, it's important to be crystal clear in your marketing message of who you help and how you help.

So many coaches that we work with believe that the more people they market to the more customers they'll get. While on the surface this seems like a reasonable conclusion the reality is it's the exact opposite.

A better strategy is to identify your ideal client identity - the people who will most benefit from what you're offering-and create programs and marketing messages that appeal just to them. If you build something they love they'll spread the word for you and become your biggest raving fan.

In this episode of The Wellness Business Podcast you'll discover:

4 Ways To Dial In Your Marketing Message Leading To More Clients
Why reducing your overall customer pool will actually lead to more paying clients
The importance of creating a marketing message that appeals to your ideal clients and leaves them wanting to learn more about what you do

If you want to start attracting your ideal clients, listen in to learn how to dial in your marketing message and niche.

Links/Resources mentioned on the show:

Crafting Your Marketing Message Freebie: https://www.karenpattock.com/craft-marketing-message/

Episode 245 – 5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update: https://www.thewellnessbusinesspodcast.com/episode245/

EP 252 – Why We Stopped Running Facebook Ads And What We Are Doing Instead: https://www.thewellnessbusinesspodcast.com/episode252

Wellness Business Accelerator Waitlist: wbwaitlist.com

How To Identify Your Ideal Client Part 1: https://www.thewellnessbusinesspodcast.com/episode163/

How To Identify Your Ideal Client Part 2: https://www.thewellnessbusinesspodcast.com/episode164/

How To Identify Your Ideal Client Part 3: https://www.thewellnessbusinesspodcast.com/episode165/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

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