The Wellness Business Podcast

Latest Episodes:

EP272: Why One Offer for Your Coaching Business is No Longer Enough Aug 30, 2022

Show notes

Whether we are headed for a recession or not, people are feeling the pinch in their bank accounts. This means if business is slowing down for you or you're having a hard time gaining momentum as a new coach, it’s a good time to look at your offers to see where you can make some changes.

Having only one way for people to work with you, such as your 1-on-1 coaching program is likely no longer enough. There are people who will be looking for more affordable options to get the help and support they need, and this is where having more than one offer comes in, and that’s what we’ll be diving into today.

Here’s what you’ll discover:

What it means to have more than one offer for your coaching business and why now is the time to pivot

4 specific coaching formats to consider adding to your practice and examples of each one

Different pricing options for your new offers that are more budget-friendly for potential clients (that can also help you scale your business)

Tune in to find out how to add at least one more offer to your coaching business to stay profitable and attract more clients.

Links/Resources mentioned on the show:

Coach with Confidence 6-Month Health Coaching Program

https://www.healthcoachsolutions.net/cwcprogram/

Meal Garden: https://shareasale.com/r.cfm?b=2038854&u=3343723&m=125504&urllink=&afftrack=

Episode 216 - 3 Simple Steps to Nailing Your Niche https://www.thewellnessbusinesspodcast.com/episode216/

Episode 249 - Why Giving Your Clients Too Much Support Can Sabotage Your Coaching Practice (VIP Upgrade details)

https://www.thewellnessbusinesspodcast.com/episode249/

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP271: Is The Fear of Failure Holding Your Back? Aug 23, 2022

Show notes

We’ve talked about fear before on the podcast. For instance fear that manifests as imposter syndrome or fear that leads to all kinds of limiting beliefs around whether you are good enough or deserving enough to be successful.

But it seems that fear is becoming an epidemic among health coaches and we feel it’s important to discuss it so we can get it out in the open rather than in the shadows.

In this episode you’ll discover:

5 ways to overcome fear and limiting beliefs so you will never become stuck in your business
The top 5 fear-based topics that you can fall into that leave you feeling unsure of what is the next best decision to make
A single mindset shift that will have you instantly reframing your beliefs around your purpose and skills when it comes to serving your clients

Tune in to find out how to overcome your fear of making a wrong decision and the limiting beliefs that are keeping you from building a business that you love.

Links/Resources mentioned on the show:

Wellness Workshops - https://www.karenpattock.com/workshops-the-ultimate-fast-track/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP270: Best Of: How to Fill Your Coaching Programs Without Selling Aug 16, 2022

Show notes

If there is one thing we know that holds many coaches back from filling their programs and getting new clients, it’s fear of selling. This makes sense because they didn’t get sales training during their health coach certification program but selling is an important part of an effective marketing strategy. What if we could reframe this though, so that you can fill your programs without pushy, spammy sales tactics and use strategies that feel easy and authentic instead?

We like to bring back popular episodes from time to time, and that’s what we are doing today with one we did a few months ago about How to Fill Your Coaching Programs Without Selling.

We’re sharing 3 non-salesy ways to fill your programs, and we are also giving you examples of how to use them:

Share your story - why are you doing what you’re doing? Does your journey relate to them based on where you were when you started and where you are now?

Share client success stories - people want to know it has worked for others and it helps lower skepticism.

What result can you help people get in your program?

If you want to know how to use soft-sell techniques that lead to paying clients, be sure to tune in.

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP269: Best of:  4 Types of Email Sequences to Increase Sales Aug 09, 2022

Show notes

As an online business owner, you should always be planning and thinking about how you can make more sales. One of the easiest ways to do that is through various email sequences that either build momentum, warm up and nurture your followers, or actually do the selling for you.

We’re bringing back a popular and high-value episode that walks you through the 4 most important types of email sequences that have been proven to increase client enrollment.

You’ll discover:

4 types of email sequences that have been proven to increase program sales
How many emails should be included in each email sequence for maximum impact
Why including these email sequences 30-60 days prior to your launch will improve your conversion rate
Our #1 recommendation to build momentum and excitement for your upcoming sales, (leading to more people enrolling as soon as the doors open)

Tune in to discover how best to use automated email sequences to increase sales.

Links/Resources mentioned on the show:

Welcome Email Sequence: http://www.karenpattock.com/follow-up-email-sequence

Episode 172 – A Simple and Free Strategy to Increase Interest in Your Programs: https://www.thewellnessbusinesspodcast.com/episode172/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP268: Best of: 5 Free Ways to Fill Your Online Challenge Aug 02, 2022

Show notes

Running free online challenges can be a great way to build awareness and interest about what you do and get new clients. We love challenges because they are a free marketing strategy that helps you build the know, like, trust factor while also growing your email list at the same time.

Sometimes, not knowing how to get people to join your challenge and fear of no one signing up can hold coaches back from getting started, so we are helping you with that today.

We are bringing back a popular episode we did a few months ago where we cover 5 ways to fill your online challenge.

You'll discover:

What strategy will 10x - 50x your reach right now
Where to do your livestreams to reach the most people
Which strategy to use to warm up your Instagram followers
How to reach beyond your own audience to get in front of new people

If you’ve wondered how you can fill your online challenge, be sure to tune in.

Links/Resources mentioned on the show:

Free Resource – 10 Ways to Promote Your Online Challenge: https://resources.healthcoachsolutions.net/onlineprogram

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP267: BEST OF: A 7-Step Process to Successfully Offboard Your Clients  For Improved Customer Experiences Jul 26, 2022

Show notes

Health Coaches often create a system for bringing new clients onboard that will WOW them and kick their experience off with a bang. It’s true that welcoming new clients into a new coaching program in a big way is important, however, it’s just as important to end your coaching program with equal intention.

If you don’t have an official offboarding process and questionnaire as you wrap up working with your clients you’ll find this episode exceptionally helpful.

We’re bringing this popular episode because it got coaches talking and for the first time thinking about how to successfully wrap up their coaching program with a client that not only leaves them feeling positive but sets the stage for more new clients in the future. On this BEST OF episode of The Wellness Business Podcast we’ll be covering:

The top 3 reasons why this is an important part of your coaching program
A 7-Step Offboarding Questionnaire template that you can use again and again in your program for improved customer experiences
Just how simple it is to assist your clients remember and document how far they’ve come while working with you and why they are so happy they made the investment in your paid program

Tune in to this episode to discover the secret to an offboarding process that improves customer experiences and ultimately leads to better testimonials and more clients.

Links/Resources mentioned on the show:

The 7-Step Offboarding Questionnaire for Health Coaches: http://www.karenpattock.com/7-step-offboarding-questionnaire

Links to Resources:

Wellness Business Accelerator - https://wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP266: The Cure for Imposter Syndrome Jul 19, 2022

Show notes

In this episode we are going to dive into a topic that is in the hearts and minds of many coaches that we talk to and work with. Some believe that this only affects new coaches but as we share more on this topic today, you’ll begin to see that it can become a concern at every level of business.

The topic we’re discussing today is imposter syndrome.

The official definition of imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.

In today’s episode you’ll discover:

3 steps to quickly cure imposter syndrome no matter what stage of business you’re in
Our own personal imposter syndrome stories and how we’ve navigated this path through the years
A simple one-sentence response that you can use anytime you are asked a question by a potential client that you don’t know the answer to, that will have them loving your approach

If you’ve ever dealt with imposter syndrome, this is an episode you won’t want to miss.

Links/Resources mentioned on the show:

The Ultimate Health Coach Success Path Blueprint: https://www.karenpattock.com/health-coach-success-blueprint/

Links to Resources:

Wellness Business Accelerator - https://wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP265: 3 Simple Steps to Validate Your Niche Marketing Message Jul 12, 2022

Show notes

A big mistake many coaches make is overlooking or ignoring the niche part of their business even though it’s one of the most important aspects of having a successful business.

If we aren’t crystal clear about who we help and what we do, our content and messaging get overlooked, and that means disappointing marketing results and lack of clients. The goal is stand out and attract the right people, so we can build a profitable business. In today’s podcast episode we’ll be sharing:

3 simple steps to validate your niche marketing message so you are attracting your dream clients (this will be a total eye opener!)
The biggest reason most coaches struggle with dialing in their messaging and how to fix it

We are also sharing a glimpse into one of our most popular lessons inside the Wellness Business Accelerator – Business-Building Lesson Library and how you can get your hands on it for just $97

Find out more below and join us while we are offering limited-time bonuses and the chance to SAVE 30%!

Wellness Business Accelerator

www.wellnessbusinessaccelertor.com

EP264: 3 Steps to Turning Freebie Seekers into Paying Clients Jul 05, 2022

Show notes

If you’re working on growing your social media following and your email list, one of your main goals is likely to turn some of your followers into paying clients.

But how do you move people from being just a freebie seeker who only wants your free information to becoming someone who invests in your coaching programs or other offers?

We are covering 3 specific steps you want to have in place and we’re sharing examples of each one.

STEP #1 - Find out what your ideal clients want and find out what to do with the information you gather once you have it.

STEP #2 - Invite people to work with you or join your group program (discover one effective ‘non salesy’ way to do this with ease).

STEP #3 - Map out a customer journey that leads potential client down the path towards becoming a client.

If you want to turn more of your followers and subscribers into clients, be sure to tune into this insightful episode!

Links/Resources mentioned on the show:

Episode 155: The Missing Link to Turning Your Email Subscribers into Clients - https://www.thewellnessbusinesspodcast.com/episode155/

Episode 132: Planning Your Customer Journey for Improved Client Attraction - https://www.thewellnessbusinesspodcast.com/132/

Links to Resources:

Wellness Business Accelerator - https://wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP263: How to Use Live Office Hours in Your Facebook Group to Increase Engagement Jun 28, 2022

Show notes

If you want a fun and easy way to increase interaction in your Facebook group while you also get a deeper understanding of your ideal clients, hosting live office hours is a great option.

Here are just a few benefits of hosting live office hours in your group:

You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few.

You don’t have to come up with a topic for your livestream since you’re answering questions from group members.

You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

In this episode, we are covering how to run your live office hours, the best way to ensure you have questions coming in and how to get people showing up while you’re live.

Links/Resources mentioned on the show:

Free Guide: 10 Free Ways to Grow Your Facebook Group - https://resources.healthcoachsolutions.net/fbgroupchecklist

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/