The Wellness Business Podcast

Latest Episodes:

EP252: Why We Stopped Running Facebook Ads and What We Are Doing Instead Apr 12, 2022

Show notes

We have been running Facebook ads for several years, and there has definitely been a shift over the last year that has caused us to reevaluate our strategy. This has been a very recent decision we both made, and because we like to give you some behind the scenes of what we do in our businesses, we wanted to share this with you.

On this episode, we are taking you behind the scenes about why we stopped running Facebook ads and what we are doing instead. We hope it gives you some ideas if you are in the same boat or maybe you are considering running ads.

In this episode, you’ll discover:

What lead us to the decision to stop running ads after many years
The challenges we were having with our ad results over the past few months
What we are focusing on right now instead

Tune in to find out what options you may want to consider if you are facing the same challenges with your ads right now.

Links/Resources mentioned on the show:

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP251: What Laws Health Coaches Should Follow with Virtual Clients with Lisa Fraley Apr 05, 2022

Show notes

If you provide virtual coaching in your business, it's important to know which laws you should follow, so you are protected from a legal standpoint.

We see questions from time to time about the legalities of running a health coaching business, and we know coaches sometimes wonder what laws they should be following when all or part of their business is virtual.

Our special guest this week is attorney and Legal Coach, Lisa Fraley, and she's covering what you need to know on this very important topic.

What does virtual coaching mean and what does it include?

What laws should health coaches follow when their clients and program participants live all over the world?

What laws do you follow if you live in two different states during the year?

Tune in to find out what you need to know about what laws to follow when you do virtual and online coaching.

Links/Resources mentioned on the show:

Lisa’s Website: https://lisafraley.com/

Lisa’s DIY Legal Resources: https://lisafraley.com/diy-legal-templates/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP250: A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences Mar 29, 2022

Show notes

Karen recently asked a question in her Facebook group that sparked a conversation among coaches that we thought would be beneficial to our podcast listeners.

The question Karen asked was: Do you have an offboarding (feedback) questionnaire that you send to your clients?

On this episode of The Wellness Business Podcast, you’ll discover:

The top 3 reasons why this is an important part of your coaching program
A 7-Step Offboarding Questionnaire template that you can use again and again in your program for improved customer experiences
Just how simple it is to assist your clients remember and document how far they've come while working with you and why they are so happy they made the investment in your paid program

If you don't have an official offboarding process and questionnaire as you wrap up working with your clients, you'll find this episode incredibly helpful.

Links/Resources mentioned on the show:

FREEBIE: 7 Step Client Offboarding Questionnaire: http://www.karenpattock.com/7-step-offboarding-questionnaire

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP249: Why Giving Your Clients Too Much Support Can Sabotage Your Coaching Practice Mar 22, 2022

Show notes

If you've ever found yourself in a coaching relationship that left you feeling like you should be doing more to help your client so they can get better results, you're going to love this episode.

It's great when a coach wants to help their clients get amazing results. I think we all feel that way as coaches and it's certainly an admirable characteristic. The problem is that it can sabotage your coaching practice if you're not careful when and how you deliver that additional support.

In this episode you'll discover:

Why giving your struggling client additional free support can actually do more harm than good for them and your coaching practice
The three levels of coaching programs we recommend and how to determine the price point for each
How you can turn around the experience of a struggling client with one simple offer which is a win-win for both of you
A Pro Tip that will instantly add significantly more revenue to your next group coaching program launch all the while supporting your new clients in a way that is perfect for them

Tune in to learn how to give your coaching clients the right amount of support to meet their needs and expectations without sabotaging your coaching practice.

Links/Resources mentioned on the show:

FREEBIE: VIP Coaching Blueprint: http://www.karenpattock.com/VIP-Coaching-Blueprint

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP248: How to 10X Organic Reach and Engagement on Facebook Mar 15, 2022

Show notes

Over the past 3-4 years, most of us have noticed a significant decline in our organic reach on Facebook.

In 2018, Facebook made an announcement that they are changing the algorithm and they stated: "We are no longer about content, we are about meaningful engagement".

Over the next year, Facebook pages saw significant drops in reach, and it's been the case ever since.

Here we are in 2022, and we're starting to find ways around this with a specific strategy that is working very well.

On this episode, you'll learn:

The types of posts are getting more than 10x engagement for us right now, so you can use this simple strategy too
How to incorporate this simple strategy starting today to see a boost in reach and interaction with your followers
Mindset shifts in how to use your business page for your marketing and the role it plays now

If you’ve been wondering how to get more organic reach on Facebook, be sure to tune in.

Links/Resources mentioned on the show:

Social Media Examiner YouTube video: How to Improve Facebook Reach and Engagement: https://www.youtube.com/watch?v=iJZ4cYFwJvA

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

EP247: Increase Client Enrollment by Focusing on this One Thing Mar 08, 2022

Show notes

If you want more coaching clients, being clear on the benefits people will get by working with you is key. It's all about the messaging and how you convey what you do, how it can improve their life and help solve their problem.

It's easy to focus more on the features or the 'stuff' your clients will receive vs. the benefits they get by working with you. When you want people to take action, having a strong focus on the outcome and result (the benefits) is how to do it.

On this episode of The Wellness Business Podcast, we are sharing:

What are features vs benefits of your program and why is it more important to focus on the benefits
Examples of features and benefits of some coaching programs that you can model for your business
5 easy ways to research your ideal client's problems, challenges and desired results, so your messaging stands out

Tune in to this episode to learn how to increase enrollment by focusing on the benefits of your program or service instead of the features it includes.

Links/Resources mentioned on the show:

Wellness Business Accelerator Wait List: https://www.thewellnessbusinesspodcast.com/enroll/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP246: 3 Things to Focus on Before Your Next Launch to Increase Sales Mar 01, 2022

Show notes

The success of your promotion or launch greatly depends on what you do 30-60 days beforehand - it's not just what you do during your promotion that will make sales. The period before your launch or promotion is considered your pre-launch period and this is important because it's where you can really warm up your audience and subscribers, build trust and gain interest in your upcoming offer.

Plan out at least 30 days for this if possible.

We are going to cover 3 specific things to focus on before your next promotion to increase sales and enrollment in your programs.

In this episode, you'll discover:

How to show up consistently for your followers and subscribers to warm them up and create curiosity about your program before you launch
5 ways to show up consistently
When to focus on building your email list
The benefits of growing your Facebook group prior to promoting your offer

Tune in to find out what to focus on before your next launch to boost sales and enrollment.

Links/Resources mentioned on the show:

Episode 138: 5 FREE Ways to Promote Your Free Offer to Grow Your Email List: https://www.thewellnessbusinesspodcast.com/episode138/

Episode 239: How to Use Your Facebook Group to Grow an Email List Full of Warm Leads: https://www.thewellnessbusinesspodcast.com/episode239/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP245: 5 Hacks to Save Time Managing Your Facebook Group Feb 22, 2022

Show notes

If you have a Facebook group, you know it can take some time to manage it, so today we are sharing 5 hacks to help you save hours in your group each week.

We have been running FB groups for years now, and when Kathleen was a health coach, it was one of the ways she enrolled new clients. They got to know her as a trusted resource and when she opened enrollment for her programs, some of the members joined. It was an easy decision for them because they already knew her and felt a connection to her. That is the power of having a FB group that is specific to your niche.

Here are 5 hacks to save time managing your Facebook group:

Schedule your posts ahead of time

Set a limit of time you spend in your group each day (30 mins is ideal)

You don't need to post in your group 7 days a week

Repurpose previous posts

Get help managing your group

Tune in for a breakdown of each tip, so you can find out how save hours each week.

If you want to learn a lot more about starting and growing a FB group full of your members who turn into paying clients, be sure to check out Kathleen's Group Accelerator program.

Enrollment is only open through this Friday, Feb 25th. It's 50% off, so now is the time to join while the price is ridiculous!

Links/Resources mentioned on the show:

Kathleen’s Group Accelerator program: https://grpacclerator.com

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP244: 5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update Feb 15, 2022

Show notes

In the second half of 2021 there were some significant changes to how your email management system can, and cannot, track the number of emails your subscribers are opening.

Last September, with the release of the iOS 15 update, Apple announced that they will block the tracking of email opens in the Apple Mail app.

This change has impacted every single business owner that reaches their followers through email delivery. Which is literally all of us.

In this episode you will discover:

How the iOS15 update has already impacted your business and what you can implement immediately to make tracking easier
What alternative tracking metrics are still available to you so you're always crystal clear about how engaged your email subscribers are with your content
5 things we recommend that you do starting today to overcome the iOS15 email tracking changes

If you think this doesn't apply to you because you aren't a big tracking person, stick with us because we're going to explain exactly how it already has affected you in your business and 5 ways to overcome this significant challenge.

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP243: How One Monthly Workshop Can Drive Your Content Creation For An Entire Month Feb 08, 2022

Show notes

If you are like a lot of other coaches and solopreneurs, looking at ways to simplify your business is a big focus right now. We are 100% on board with this motto, and we continue to look at what is working and what is not working, so we can focus our attention on the winning strategies while having more free time. One of the areas that is important to simplify is content creation.

In today's episode we're sharing how the content from one great workshop delivered monthly can fill your content calendar for an entire month. So, if simplifying your content creation calendar is something you're interested in or if you're someone that finds it challenging to know what to blog about, create social media content about, and focus your attention on to attract your dream clients, this episode is for you.

In today's episode you'll discover:

How one monthly workshop can drive your content creation for an entire month
A simple method to attract your dream clients that doesn't rely on social media posts to get their attention
Our streamlined method to create 4 livestream topics to grow your email list, 4 blog or email topics to warm up your followers, 12 social media posts, and 12 story topic ideas from one great workshop

If you want to simplify your content creation, learn how you can do just that with ONE monthly workshop.

Links/Resources mentioned on the show:

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/