The Wellness Business Podcast

Latest Episodes:

EP232: 5 Free Ways to Fill Your Online Challenge Nov 23, 2021

Show notes

Running free online challenges can be a great way to get new clients because it allows you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge.

A common question about running challenges is how to fill them, so you have plenty of people joining it. The more people who join your free event, the more people you'll have enrolling in your paid program when you invite them at the end.

On this episode we're sharing 5 ways to promote your online challenge, and you can use these even if you don't have a budget for Facebook ads.

You'll discover:

What strategy will 10x - 50x your reach right now
Where to do your livestreams to reach the most people
Which strategy to use to warm up your Instagram followers
How to reach beyond your own audience to get in front of new people

If you’ve wondered how you can fill your online challenge, tune in to learn 5 free ways to promote your challenge.

Links/Resources mentioned on the show:

Free Resource – 10 Ways to Promote Your Online Challenge: https://resources.healthcoachsolutions.net/onlineprogram

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP231: How To Plan and Promote Your Next Livestream Video for More Engagement Nov 16, 2021

Show notes

The demand for live video is at an all-time high right now and predictions are that it's only going to become more and more necessary for anyone that is building an online business. This demand all started when social media platforms like Facebook and Instagram added options for showing up on video. They've encouraged us to create that type of content by rewarding us with increased organic reach leading to further engagement with the people we're trying to connect with on social media without paying for advertising.

Currently we have tools like Facebook livestreaming, Facebook and Instagram stories, IGTV, Instagram Live, and Reels. It seems like every time we turn around there is a new way to connect through video which is precisely why it's time for you to incorporate this into your marketing strategy.

In this episode we are covering:

Why livestream video should be critical piece of every online business owner's client attraction and sales strategy
Our 8-step process for planning and promoting your next livestream video for maximum engagement
Why interacting through live video speeds up the journey your dream clients have as they go through your customer journey

While all video content is preferred, there is one form that stands out above the rest because it encourages a two-way conversation, as well as, continued engagement rather than a passive viewing experience.

That type of video is livestream video and that’s what this episode is all about.

Links/Resources mentioned on the show:

5-Part Formula for Writing Client-Specific Video Titles: https://www.thewellnessbusinesspodcast.com/episode214/

Social Video Advantage: https://www.karenpattock.com/social-video-advantage/

Livestream Video Checklist: http://www.karenpattock.com/livestream-video-checklist

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP230: The #1 Thing to Include on Your Sales Page to Increase Program Enrollment Nov 09, 2021

Show notes

Every high-converting sales page has one thing in common. It’s the ingredient that almost guarantees that your reader will stay on the page to learn more about your program or service.

In this episode you will discover:

The #1 thing to include on your sales page to increase program enrollment
Two wellness examples of great headlines and sub-headlines to assist you in writing your own high-converting sales page
The key to get any reader to stay on that page to consume more of the information is to grab their attention immediately with a client-specific headline and sub-headline, (you did all the work to get them there, now let's make sure they stay)

If your sales page hasn’t converted the way you’d hoped, you’ll want to stick around to find out the number one most important thing to include on your sales page to increase program enrollment.

Links/Resources mentioned on the show:

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP229: 5 Tips For Choosing the Right Name For Your Coaching Business Nov 02, 2021

Show notes

Coming up with the perfect name for your business can seem daunting when you’re just getting started or making a major pivot in your business. The good news is that we have some great tips to make this process simple for you.

As a coach, it often becomes a challenge to choose a business name for your coaching practice, so this episode will walk you through how to choose the name that will stand the test of time, no matter what direction you go in the future.

In this episode, you’ll learn:

5 specific tips for choosing a business name that's right for your coaching business
How to choose a name that will stand the test of time no matter what direction you go in the future
The one domain we all should own as a solopreneur no matter what we do in our business

If you’ve ever felt stuck trying to decide the name for your business, this is an important episode you won’t want to miss.

Links/Resources mentioned on the show:

The Ultimate Health Coach Success Path Blueprint: https://www.karenpattock.com/health-coach-success-blueprint/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP228: How to Deal with Overwhelm as a Wellness Business Owner Oct 26, 2021

Show notes

Overwhelm is something we hear about a lot from health coaches and we know the feeling. We used to feel overwhelmed on a regular basis, so we get it. The good news is that it doesn't have to be that way and it really shouldn't be that way.

There is a lot to do as a health coach who is building a business from scratch, and with our tips today, we hope it helps you feel much better and know what next steps to take to alleviate this feeling, so you can feel empowered instead.

Here's what you'll discover on this episode:

How to avoid over committing to things that are not aligned with your goals and priorities
How to delegate effectively to free up more time for income-generating tasks and projects
How to focus on fewer things to get better results

If you’ve ever felt overwhelmed in your health coaching business, tune in to this episode to learn how to overcome and avoid overwhelm.

Links/Resources mentioned on the show:

Virtual Assistant Savvies: https://www.facebook.com/groups/vasavvies

Wellness & Healthcare Virtual Assistants: https://www.facebook.com/groups/885577781961540/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP227: 3 Ways to Use Your Facebook Group as Part of the Customer Journey Oct 19, 2021

Show notes

Being intentional with mapping out a customer journey is often overlooked which means leaving money on the table and not helping as many people as you could.

Using your Facebook group as part of the customer journey is one of the most effective ways to lead prospective clients to the next step towards working with you.

Here are 3 ways you can use your Facebook group as part of the customer journey:

Offer your lead magnet in your group to grow your email list and offer your services as the solution to their problem.
Do free trainings/live Q&A's to provide value, build rapport and trust.
Invite people to your group via social media and emails (and let them know when you are doing your livestreams ahead of time.

We're also sharing tips on how to grow your group AND your email list.

Tune in to learn how to apply these strategies to get the best results.

Links/Resources mentioned on the show:

FREE Guide: 10 Proven Ways to Grow Your Facebook group - https://resources.healthcoachsolutions.net/growfbgroup

Episode 132: Planning Your Customer Journey for Improved Client Attraction - https://www.thewellnessbusinesspodcast.com/132/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP226: BEST OF: How Often Should You Raise Your 1-on-1 Coaching Prices Oct 12, 2021

Show notes

When it comes to pricing your coaching programs, we often find that coaches struggle with knowing where to start when they first come out of school and then when they should raise their prices once they get some experience under their belt. That’s why we are bringing back this very important episode.

Back when we were health coaches, we developed a systematic approach to increasing prices that worked like a charm.

Having a successful business doesn't always mean you have the lowest priced program and services. Actually, the opposite is often true depending on the dream clients you're trying to enroll in your programs.

That's why having a simple formula to fall back on takes all the guess work out of how often and how much to increase your prices over time.

In this episode you will discover:

How to evaluate your starting point based on your past experience with your ideal clients
How to figure out pricing if you're a new health coach and haven't had any clients yet
Establishing a starting price point for your coaching services
How to consistently raise your prices systematically without pricing yourself out of the market

If you’ve wondered how often you should raise your coaching prices and when you should do it, you’ll want to tune into this episode.

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP225: BEST OF: Setting Realistic Social Media Expectations Oct 05, 2021

Show notes

Social media is a fantastic marketing and client attraction tool, but there it can also leave you feeling a bit disappointed and frustrated, and this can sometimes come from setting expectations. Whether you're using Facebook, Instagram, LinkedIn or any other platform, having the right plan and setting realistic expectations is the key to social media success without the overwhelm.

In this episode, we're revealing 5 realistic expectations to set when it comes to social media. Whether you've felt overwhelmed by social media or as if your strategies and efforts aren't leading to any results, you'll want to take a listen to this episode.

In this episode you will discover:

5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
How to find support and resources to brainstorm and implement social media strategies
Why you should rely on a give-only strategy for your social media marketing
How to get through the natural ebbs and flows of your business and social media engagement

Take a listen so you better manage your own social media expectations with our 5 reality check-in points!

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP224: BEST OF: How to Determine If Your Ideal Clients Actually Want Your Help Sep 28, 2021

Show notes

If you have chosen a niche you feel excited about, the next step is to determine if your ideal clients are actually looking for a solution to their problem.

Once you know what your audience wants, you'll have a much easier time with your messaging, growing your email list and enrolling people into your coaching programs.

On this episode, you'll discover:

How to figure out if the niche, or ideal client, that you have identified actually wants your help
The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want

Tune in to learn how to determine if your ideal clients are the right fit for your programs and services.

Links/Resources mentioned on the show:

Niche Companion Workbook - http://thewellnessbusinesspodcast.com/niche-workbook

Episode 163: The Difference Between Your Niche, Marketing Message, and Offer - https://www.thewellnessbusinesspodcast.com/episode163/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

EP223: BEST OF: How to Avoid (or bounce back from) Burn Out Sep 21, 2021

Show notes

We are bringing back a popular episode this week that is about something almost every business owner will deal with at some point or another and that's burn out. The struggle is real when you're dealing with everything else going on in your life PLUS building a business.

We have both hit burnout before, so we have learned the hard way what NOT to do so we can avoid having it happen again.

We're sharing helpful strategies that will help you avoid or recover from burnout, including: