The Wellness Business Podcast

EP211: How to Effectively Use Content to Attract Your Ideal Clients Jun 29, 2021

Show notes

Have you ever heard the saying "Content is King"? There's a reason this phrase is so popular - it's because the content you create and share will lead the way for you in attracting the right people to your business so they'll want to learn more about what you do and what you have to offer.

The official name for this in the online business world is called content marketing, and it's when you use your free, relevant, and valuable information to market yourself in a subtle, but incredibly powerful way to a particular group of people.

In this episode we're sharing:

Our 3-step method for consistently creating content that attracts your ideal clients every single week
How to repurpose one piece of content multiple times so you show up consistently while working less
The best way to determine what type of content feels the easiest so you'll remain consistent with your content calendar

The bottom line is that people work with those they know and trust, and your content is a very important component of building that trust, so tune into this episode to learn how to effectively use content to attract your ideal clients.

Links/Resources mentioned on the show:

Episode 171 – How to Conquer Your Fear of Live Video

Episode 188 – Time-Saving Tips for Creating Videos Consistently with Nick Bonitatibus

Links to Resources:

EP210: How To Ditch Your Bad Productivity Habits To Get More Done In Less Time Jun 22, 2021

Show notes

As a business owner you probably are dreaming of more time and financial freedom. But too often bad productivity habits get in the way and can turn your dream of freedom into a J.O.B.

In this episode we're sharing how you can ditch your bad productivity habits to get more done in less time.

In this episode you'll discover:

The top 3 methods we use daily to get more done in less time
How we use quarterly goal setting to guide our daily decision making to stay on track every single day
The easiest way you can ease into your version of productive daily habits that are a game-changer for your business.

If you’ve felt like you’re constantly running from point A to B to finish your daily to-do list, this episode is a must listen!

Links/Resources mentioned on the show:

Freebie: The Ultimate Health Coach Business Success Path Blueprint

Links to Resources:

EP209: The Mindset and Resilience Necessary for Entrepreneurship with James Wedmore Jun 15, 2021

Show notes

All successful business owners have one thing in common: they work on their mindset as much as their business and marketing strategies. If one or the other is out of balance, you're going to feel resistance and struggle in your business.

Our guest, James Wedmore, is a marketing genius and he's also tuned into the benefit of up-leveling your thoughts when it comes to building and scaling your online business. His coaching and mentorship have impacted tens of thousands of entrepreneurs by helping them address those nagging little voices that tend to hold them back from building the business of their dreams.

James is a mentor to both of us through his online signature course, Business By Design. His teachings about business and intuition have been a gamechanger for us and led to both of us scaling our businesses while working less hours.

In this episode you'll discover…

The technique James lives by for asking better questions that will always lead you in the direction of getting what you truly want in your life
How to elevate your role as the CEO of your business so you can work less while getting more, (James shares his simple yet effective approach)
What's at the core of your limiting beliefs, (we all have them), and why digging in and getting uncomfortable for a little while transforms your capacity to do great things in the future
What James is most excited about for his upcoming live online series called The Rise of the Digital CEO and why you should join him for this one-of-a-kind mind and business transformation training

If you’d like to learn directly from James, join his FREE limited-time training called the Rise of the Digital CEO. CLICK HERE to sign up!

Links/Resources mentioned on the show:

FREE TRAINING: The Rise of the Digital CEO

Links to Resources:

12 Done-For-You Wellness Workshops

EP208: 3 Benefits to Hosting Monthly Workshops That Will Boost Client Enrollment Jun 08, 2021

Show notes

Wellness workshops are one of the best methods to attract, nurture, and convert your dream customers into paying clients. In this episode we discussed the 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs.

In this episode you’ll discover:

Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly
How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs

If you’ve wondered how wellness workshops can benefit your clients and business, you’ll want to tune into this episode.

Excited about hosting wellness workshops but want to see a sample first? CLICK HERE!

Check out my library of 12 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE!

Links/Resources mentioned on the show:

Wellness Workshop Sample

Links to Resources:

EP207: Shannon's Blueprint for Generating $17,000 in One Month with Online Workshops Jun 01, 2021

Show notes

Workshops can be an incredibly effective marketing strategy for health coaches, and our guest, Shannon Hansen, was using them very successfully as in-person events until the pandemic hit. She had to pivot and take her workshops online and it has resulted in a dramatic increase in revenue.

On this episode of The Wellness Business Podcast, Shannon shares her blueprint for using online workshops to grow her business, including:

How many different workshops she delivers each month
The pricing of her coaching programs and what's included
The mindset shifts she had to make in order to take her business to the next level
The results she has had by adding in a continuity program for client who complete her coaching program
Mistakes made and lessons learned to keep making things better
And much more!

This episode is a must-listen if you want to get a behind-the-scenes look at how another health coach is running their business and putting systems into place that scale to 5-figure months.

Links/Resources mentioned on the show:

Episode 96 – How Shannon Enrolled 15 Clients in 45 Days

Shannon’s website

Shannon’s Instagram

Shannon’s Podcast: Thriving Thyroid

Karen’s Sample Workshop

Links to Resources:

EP206: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less May 25, 2021

Show notes

Are you having trouble coming up with social media content on a regular basis?

It can feel daunting and kind of overwhelming at times, so we wanted to share a few great ideas with you, so you don't have to spend time wracking your brain, trying to come up with ideas for content that your followers will love.

Here's what you'll discover:

Why it's important to have a variety of posts
The 3 different categories of posts you should include
5 examples of types of posts you can put on rotation every month
How to come up with 30 days or more worth of posts each and every month

It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you. Tune in to learn how.

Links/Resources mentioned on the show:

Free Guide: Social Media Planning Made Easy

Links to Resources:

EP205: The 3 Categories Every Video Must Fall Into To Move the Needle In Your Wellness Business May 18, 2021

Show notes

As video becomes a more and more popular way to attract, nurture, and convert clients on social media, it no longer is a case of whether or not you should use it. If you're building an online business and want to attract a steady stream of ideal clients then showing up on video is no longer an option.

In this episode you'll discover:

Why it's no longer an option for you to embrace video if you're building an online wellness business
The 3 categories every video must fall into to be part of your main marketing strategy for attracting your dream clients
What types of videos fall into each category, including examples and topics of how you can get started immediately

If you’d like to start showing up and attracting your ideal clients through video, this is episode is a must!

Get a kickstart and boost your video confidence with the 10 Day Livestream Video Jumpstart HERE for just $18 (50% off the regular price).

Links/Resources mentioned on the show:

Join the 10 Day Livestream Video Jumpstart for just $18 (50% off the regular price).

Links to Resources:

5 Easy Tips to Protect Yourself and Your Space from Toxic Junk!

EP204: How to Handle the Heavy Energy That Comes From One-on-One Client Calls May 11, 2021

Show notes

The demands as a health coach can weigh heavily on our energy and mood and it's not always easy to bounce back after a particularly difficult coaching call. In a recent Facebook post one coach asked, “Does anyone feel like they need a support group after a day of client calls?”

In this episode of The Wellness Business Podcast we're addressing the challenges of one-on-one coaching and how coaches can protect themselves from the draining energy that can sometimes come from certain clients.

In this episode you'll discover:

5 easy tips to protect yourself from draining your energy after one-on-one coaching calls
What other health coaches are doing in their pre and post session routines to give you some ideas
How you can remain at the top of your coaching game even on high-volume client days

If you’ve ever felt like you need pick-me-up after the heavy energy that comes from one-on-one client calls, tune in to learn our tips.

Links/Resources mentioned on the show:

Links to Resources:

EP203: The Difference Between Your Free and Paid Content May 04, 2021

Show notes

We received a great question about how coaches should distinguish between their free and paid content; what should be included in things such as freebies, blog posts and livestreams, and what should be saved for content for paying clients.

This is such a great question, and it may be something you are wondering too, so we wanted to cover this on the podcast.

In this episode, you’ll discover:

The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
8 popular types of free content you can use to attract your ideal clients
What to avoid doing with your free content
Examples of free content you can start sharing today

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else.

Your free content should ultimately lead people to your paid programs, and that’s how content marketing works.

Tune in to find out more.

Links/Resources mentioned on the show:

Episode 117 – How to Easily Navigate the Changes on Instagram with Jasmine Star

Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People

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