The Wellness Business Podcast

EP191: Stop Leaving Money On The Table In Your Coaching Practice Feb 09, 2021

Show notes

Whether you are just starting out in the coaching space or if you've been at it for a while now we're willing to bet you want your business to be as streamlined and profitable as possible. We hear you!

Whenever we start working with a new client the first place we start is all the way back at the beginning by narrowing down our ideal client. We want to be sure that we are crystal clear on who that client is. In other words, who you help, how you help, and the transformation you offer.

When you're clear on that everything else that is required to grow a thriving practice will fall into place pretty easily.

In this episode of The Wellness Business Podcast you'll discover:

The 3 main reasons wellness business owners are struggling to get clients, (which is easily reversed once you know which one you are dealing with at the moment)
How to flip the script from focusing on your marketing from your point of view to a better strategy that includes building your marketing message from your ideal client's point of view
The #1 reason you're leaving money on the table in your wellness business and what you can do to correct it

BTW, be sure to grab your spot for our BRAND NEW Live Training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

Links/Resources mentioned on the show:

Live Training: 3 Things Every Wellness Business Owner Needs To Know To Get Clients in 2021

Links to Resources:

EP190: How Mona Booked 40 Discovery Calls in 5 Days Feb 02, 2021

Show notes

It may sound hard to believe, but our guest booked 40 discovery calls in only 5 days. Once we heard about this, we knew we had to have her on the podcast to reveal her secrets!

On this episode, Mona shares:

How she booked 40 calls in 5 days
Some of the obstacles she faced and how she overcame them
What her business was like a year ago and what it's like now
What kind of Facebook ads Mona ran and examples of what she included that made them so effective
Her discovery call follow-up reminder strategy that worked like a charm

If you are looking to book more discovery calls, you won't want to miss this interview!

BTW, be sure to grab your spot for our BRAND NEW Live Training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021

We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.

Links/Resources mentioned on the show:

Webinar: 3 Things Every Wellness Business Owner Needs To Know To Get Clients in 2021

Links to Resources:

EP189: Why More of Your Social Media Followers Aren’t Converting To Paying Clients Jan 26, 2021

Show notes

In this episode we're diving into a question that we hear all of the time from our clients. That question is: Why aren't more of my social media followers converting to paying clients?

In this episode we're identifying 3 of the top reasons you may be experiencing a lack of conversions from social media. As you listen in see which reason resonates with you the most and then adjust based on our recommendations.

In this episode you'll discover:

How your ideal customer changed during 2020 into a 'Now Customer' and how you should update your marketing to reach them
3 top reasons your social media followers aren't converting into paying clients and how you can pivot your social media strategy to build trust between you and them for more sales in 2021
The main role social media can play in building trust in your overall success of eventually turning your tribe from passive followers to active paying customers

If you’ve been wondering why you’re not getting more clients from social media, then this episode is for you!

Links/Resources mentioned on the show:

Webinar: 3 Things Every Wellness Business Owner Needs To Know To Get Clients in 2021

Episode 132: Planning Your Customer Journey for Improved Client Attraction

Links to Resources:

EP188: Time-Saving Tips for Creating Videos Consistently with Nick Bonitatibus Jan 19, 2021

Show notes

When it comes to creating video on a regular basis, we know one of the biggest hurdles is figuring out a way to do it that doesn't take up all your time.

Our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick breaks it down into these 3 steps and shares examples of what to do every step of the way.

Planning and preparation - How this will help you create video content your audience will look forward to watching.
Delegation - Ideas for outsourcing certain tasks, so you don't have to do it all yourself (plus Nick's top recommendations for outsourcing options).
Distribution - How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

Links/Resources mentioned on the show:

Links to Resources:

Join the waitlist for the Wellness Business Accelerator

EP187: Options for Creating an Online Community for Your Paid Programs Outside of Facebook with Phil Beene Jan 12, 2021

Show notes

We have been running Facebook groups for several years, and we love hosting them as a way to connect with our tribe on a deeper and more meaningful level. We believe hosting your own group can be one of the best things you can do to attract prospective clients, warm them up, and lead them to your paid programs.

We also know some of you are wondering if there are other options for hosting an online community for your paid programs, outside of Facebook, so that’s what we are covering today with our guest, Phil Beene.

In this episode, you’ll discover…

Options for online communities that are not on a social media platform
Pros and cons of hosting your group somewhere else
The functionality of some of the other community platforms

If you’ve been looking for the perfect online community platform to engage with your clients in your paid programs, in this episode Phil shares some of the best options to choose from!

Links/Resources mentioned on the show:

Nudge Coach

Mighty Networks

Tribe.so

Links to Resources:

Join the waitlist for the Wellness Business Accelerator

EP186: How to Use Instagram Stickers to Increase Engagement Jan 05, 2021

Show notes

If you’re using Instagram stories, did you know the story stickers are built-in engagement and marketing tools for your business?

On this episode of The Wellness Business Podcast, we’re going to share how to use stories to your advantage, so you stay top of mind with your followers.

Here are 4 of our favorite Instagram stickers that we use all the time, and we’re sharing what they are and how to use them to increase engagement, reach and build relationships with your followers.

1. Polls

2. Countdown timer

3. DM sticker

4. Question sticker

If you’ve wanted to learn more about the ways using IG stickers can help boost your social media reach and engagement, then you’ll want to tune in to this episode!

Links/Resources mentioned on the show:

Links to Resources:

Join the waitlist for Wellness Business Insider’s Club

EP185: BEST OF: 5 Simple Ways to Repurpose Your Content to Reach More People Dec 29, 2020

Show notes

Your audience likes to consume content in different ways, and that's why it's essential to create a repurposing strategy for each piece of content that you create so that it is showing up wherever your followers are spending time.

This week, we're bringing back a previous popular episode that will be a great refresher as we transition into the new year.

It's called: 5 Simple Ways to Repurpose Your Content to Reach More People

There are more options to repurpose content now than there has ever been before. In this episode we're sharing a very specific 5 step plan for each piece of content that you create.

In this episode you'll discover…

What content marketing is and a variety of modalities you can use so you can choose the format that makes the most sense for your ideal clients
Our 5 unique ways to repurpose content every week to reach more people, (remember, your audience wants to learn in different ways so you'll be the hero when you publish the same content in multiple ways to accommodate everyone in your audience)
An example of how to repurpose one blog post into 4 types of content in a tenth of the time it would take you to create new
How to repurpose content specifically to build your email list so that it's actually performing double duty in your business

Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefer video, some love audio, and some would rather just read.

To become known, people need to be able to learn from you and connect with you, so repurposing your content in different ways is one of the best strategies to attract more clients.

Links/Resources mentioned on the show:

Episode 154 – How to Use the Boost Post Button for Your Facebook Ads to Test Your Free Offers with Rick Mulready

Links to Resources:

Wellness Business Insider’s Club

Join the waitlist for Wellness Business Insider’s Club

EP184: Secrets to Launching a New Facebook Business Page Dec 22, 2020

Show notes

What is the best way to launch a new Facebook business page that attracts your ideal clients and gets more followers?

If you are just starting out building your Facebook page, you are likely wondering how to get more followers. This question was asked by two different coaches recently, so we decided to cover our answers and perspectives in this episode.

In this episode, you’ll discover:

The difference between a FB business page and personal profile page when it comes to promoting your business, (these pages are not created equal)
3 things to consider when posting on Facebook to attract new likes and followers, that will ultimately keep you out of Facebook jail and help you grow more quickly
5 quick tips to quickly get momentum on your new Facebook page

Ready to give your Facebook business page that boost it needs to get more clients? If you’re nodding your head, then hit play and tune in because this is a good one!

Links/Resources mentioned on the show:

Links to Resources:

Wellness Business Insider’s Club