The Wellness Business Podcast

EP172: A Simple and Free Strategy to Increase Interest in Your Programs Sep 29, 2020

Show notes

One of the easiest, and free, ways of warming up your followers and getting them excited to invest in your program even before you open the cart is to take them behind the scenes and on the journey with you of prepping your program, creating content and even what type of promotional strategies you’ll be using during your launch.

In this episode Karen and Kathleen will walk you through this simple marketing strategy sharing just how easy it is for you to implement in your next promotion.

In this episode you’ll discover:

How to create a prelaunch runway before you open cart to get more people interested in enrolling in your program
A free strategy that you can implement on social media to help your followers become invested in the program you'll be launching
The differences between launching in the past vs now, and why promoting now is so much easier
Behind the scenes options for one-on-one coaching, group programs, and free challenges

If you’ve been looking for simple and free ways to get more people to enroll in your programs, you’ll want to tune in to this episode!

Links to Resources:

EP171: How to Conquer Your Fear of Live Video Sep 22, 2020

Show notes

Live video is one of the best ways to connect with your ideal client, but we know it can feel uncomfortable or downright scary when you’re starting out.

If you aren’t doing live video yet, there’s a good chance it’s because the thought of it makes you really nervous, and if that’s the case it just means you are totally normal.

The good news is that you CAN overcome your fear, and in this episode, we’re going to share our top 6 tips with you that are going to be a huge help to get you started.

You’ll discover:

Our inside secrets to building your confidence quickly with baby steps
What to put your focus on before you go live to feel more relaxed
The easiest way to get practice, so you feel more comfortable going live
What NOT to do on your livestream videos if you want people to feel connected to you

If live video is something you haven’t done yet because you’re nervous, you’ll want to tune in to find out how you can conquer your fear of live video.

Links/Resources mentioned on the show:

Free online teleprompter – CuePrompter.com

Episode 75 – How to Structure Your Facebook Livestreams for Maximum Engagement

Links to Resources:

EP170: 5 Simple Ways to Boost Engagement in Your Facebook Group Sep 15, 2020

Show notes

How can you keep your Facebook group members engaged and actively involved in your community? We know groups can fizzle out sometimes, and today’s episode is going to help you bring your group back to life.

Facebook groups are still a powerful marketing tool for your wellness business. When you think of your group as being at the top of your funnel or at the start of the customer journey, it’s can be an incredibly effective way to grow your business. It’s a great place for people to get to know you, and the more people get to know you, the more likely they are to invest in your offers.

In this episode, we’re sharing 5 ways to boost engagement in your Facebook group, and once you put these strategies into place, you will see an increase of interaction and conversations.

You’ll discover:

What you must know before you start your group (or what to change right away)
The top reason why groups fizzle out
The most important thing to pin to the top of your group
The best way to breathe new life into your group AND continue to grow it
Examples of questions to ask before you approve new members

If you have been wondering how you can boost the engagement in your Facebook group, this episode is for you!

Plus, be sure to check out Kathleen’s free checklist, 10 Ways to Boost Engagement in Your Facebook Group.

Links/Resources mentioned on the show:

Get Kathleen’s DFY Menu Planning Challenge for 25% off through 9/17/2020. Use code: MENU2020 when you check out.

Freebie: 10 Ways to Boost Engagement in Your Facebook Group

Links to Resources:

Freebie: “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability”

EP169: Best of: The #1 Thing That is Sabotaging Your Success as a Health Coach Sep 08, 2020

Show notes

Have you wondered what might be holding you back from reaching your business goals?

You may think the fact that you don’t have a website yet or you haven’t figured out what software to use for your online program is holding you back from attracting your ideal clients, but the truth is that you can build a profitable wellness business without those things… as long as you’re focusing on the right things, making decisions and taking bold action consistently.

In this episode, we’re bringing back one of our popular episodes about having a clear and intentional strategy for attracting clients, so that you can start feeling confident about your decisions and action-taking.

You’ll discover:

What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
Our step-by-step process for making the best decisions in our business and figuring out what to focus on
Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, tune in now!

If you want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business, download our free roadmap, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

Links/Resources mentioned on the show:

Links to Resources:

EP168: Best of: How to Find Referral Partners to Grow Your Wellness Business Sep 01, 2020

Show notes

In this Best Of episode, Kathleen puts Karen in the hot seat to discuss techniques and tips on how to find good referral partners to help grow your wellness business. Karen breaks it down step by step how she managed to get a 50-60% success rate in getting face to face meetings with potential referrals!

Having respected health and wellness professionals singing your praises and referring their clients to you is a proven way to grow and expand your practice.

Referral partners offer many benefits to your business, including:

Respected professionals in your area recommending you to their clients and colleagues.
Your business will grow faster when several people are referring clients to you.
You get to build relationships with other community leaders and professionals
You'll be able to use your referral partners as a testimonial for your business.

Listen in as Karen gives you the exact step-by-step process she used to get multiple referral partners in her health coaching business. You’ll also learn what mistakes to avoid, and how to put a follow-up system in place that works!

Plus, grab Karen’s Referral Partner Letter Template and start making referral contacts for your wellness business today!

Links/Resources mentioned on the show:

Freebie: Karen’s Referral Partner Letter Template

Links to Resources:

EP167: Best of: 11 Ways to Book Discovery Calls Aug 25, 2020

Show notes

If you do one-on-one coaching, we know one of the most effective ways to get clients is by doing discovery calls - the more you do, the more clients you’ll have. Even during the pandemic, you have options for 1-on-1 coaching thanks to Zoom or skype.

We’re bringing back an episode we did a while back about 11 ways to book discovery calls. This is such an important topic, so we wanted to bring it back again.

In this episode you’ll learn…

How to get over your fear of feeling salesy and uncomfortable
Recommendations for different services to use for your calls
11 specific and proven ways to invite people to your discovery calls
How to reach out to your current email subscribers and offer a discovery call as a way to move their customer journey forward.
Using your Facebook group to invite "warmed leads" to a discovery call.
And more!

We know you’re going to get a lot of out of this episode, and we’re also sharing the list of 11 Ways to Book Discovery Calls with you, so you don’t even have to take notes!

Links/Resources mentioned on the show:

Freebie: 11 Ways to Book Discovery Calls

Links to Resources:

Amy’s podcast, Online Marketing Made Easy

EP166: How to Turn Your Knowledge Into a Profitable Digital Course with Amy Porterfield Aug 18, 2020

Show notes

Having some sort of online component in your wellness business right now is truly a necessity for consistent revenue and a successful coaching business. Turning your knowledge into a profitable digital course is a great way bring your business online!

To explore this topic further we’re joined today by our digital course mentor, Amy Porterfield. Amy is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. She’s also our go-to person for all things course creation.

In this episode you’ll learn…

Why you are already are an expert in your industry and have enough knowledge to create your own digital course right now
How to determine the perfect amount of digital course content so you don't overwhelm your clients
The best strategies to overcome your fear of technology and sales that have previously sabotaged your success
A simple approach to get to the finish line with your course, rather than starting multiple courses but never completing them
Three digital course types that make program creation simple, (never wonder if you are including too much or too little information ever again)

If you’ve had questions about creating your own digital course, this is the episode for you. Amy is such a wealth of knowledge and you won’t want to miss what she has to say!

Plus, be sure to check out Amy’s quiz, “What’s Your Personal Path to Creating a Profitable Digital Course.” Once you are clear on the type of course you should create you’ll find that things start to fall into place more quickly and the process no longer feels overwhelming or scary.

Links/Resources mentioned on the show:

Take the quiz: What’s Your Personal Path to Creating a Profitable Digital Course

Amy’s website

Links to Resources:

EP165: 3 Steps to Identify Your Marketable Ideal Client Aug 11, 2020

Show notes

In the final episode of our 3-part niche series, you’ll get the step-by-step framework you should take to identify your marketable ideal client. After listening to this episode, you’ll have everything you need to set your business up for success by standing out and attracting your ideal client.

In this episode you’ll discover:

The easiest and simplest way that you can narrow down your marketable ideal client identity to a single statement, so your marketing message is clear and concise
3 steps you can take to identify your marketable ideal client
The 4 possible places your ideal clients can be on their health journey and how to make an intention decision of where you want to show up for them
How to choose descriptive words that will resonate with your ideal clients rather than leaving them confused about what you do and how you help

If you’ve wondered how you can identify your marketable ideal client, tune in to learn the exact steps you need to take!

You’ll want to listen to episodes 163 and 164 first, and this episode will bring it all home for you.

Plus, be sure to download The Niche Companion Workbook to get step-by-step instructions for implementing what we teach you in this episode.

Links/Resources mentioned on the show:

Episode 163: The Difference Between Your Niche, Marketing Message, and Offer (Part 1)

Episode 164: How To Determine If Your Ideal Clients Actually Want Your Help (Part 2)

Freebie: The Niche Companion Workbook

Links to Resources:

EP164: How To Determine If Your Ideal Clients Actually Want Your Help Aug 04, 2020

Show notes

Do you ever feel like your message just isn’t resonating with your audience? Are you posting on social media, but no one is responding or signing up for your programs?

In part 2 of our niche trio episodes, we’re going to share how to go about figuring out if the niche, or ideal client, that you have identified actually wants your help. We want to make sure you are talking to the people who are actively looking for solutions and are willing to invest to achieve their desired outcomes.

Here’s what you’ll learn:

How to figure out if the niche, or ideal client, that you have identified actually want your help
The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so what they want

If you want to make sure you are not wasting your time attracting the wrong clients (or none at all) and have been looking for the sweet spot in your business, then this episode you’ve been waiting for!

Tune in to find out how to make sure you are connecting with your ideal client in a few simple steps.

To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode.

Links/Resources mentioned on the show:

Episode 163: The Difference Between Your Niche, Marketing Message, and Offer

Freebie: The Niche Companion Workbook

Links to Resources: