The Wellness Business Podcast

EP162: Case Study: Wellness Workshop Leads To $6,000 in Sales Jul 21, 2020

Show notes

We love to bring you inspiring success stories of other health coaches that are building profitable wellness businesses and what’s possible when you get a system in place. You are going to love today’s episode with our special guest, Richa Prasad!

Richa owns and operates CoachViva along with her partner Lucy. After years of struggling to find the best resources for their own fitness journeys, they knew they wanted their business to have all the resources, tools and coaching they wished they had access to when they were struggling to get fit. Richa is joining us in this episode to share a huge win they recently had in their business that resulted in over $6,000 in sales by using Wellness Workshops.

In this episode, Richa is sharing:

The exact process Richa and Lucy took by delivering the same wellness workshop over and over to enroll 3 new clients at $2,000 each in a matter of weeks.
How they figured out exactly what their audience wanted before they ever purchased a done-for-you wellness workshop so they would hit the ground running with their very first workshop.
The success system they have in place that takes their attendee from the workshop to a discovery call to the paid program.
Why they are hooked on the workshop client attraction and client enrollment system for their business and how it will work for you too.

If you’ve been wanting to have as much success in your business as Richa and Lucy have in theirs, you’ll want to tune in to this episode to hear their exact process for selecting and delivering the right workshop for their ideal clients so that it leads to more sales in just a matter of weeks!

For those of you that are excited to use workshops as a way of attracting your dream clients and enrolling them into your programs, we have a special discount code for you to receive 30% off your purchase of one of Karen’s done-for you Wellness Workshops.

You can choose from a library of 12 workshop topics, all designed to be the most appealing and sought-after information in the wellness space right now. The workshops do a great job of attracting and warming up your attendees so they are excited to learn more about the results that are possible by working with you.

Just head over to mywellnessworkshops.com and enter coupon code: PODCAST30 at checkout. You’ll instantly receive 30% off your purchase.

The workshops include everything you need to be successful:

All marketing materials including graphics and pre-written social media posts
A slide deck with a pre-written sales conversation, inclusive of presenter notes so you’ll never worry about what to say.
Attendee workbook to enhance audience participation
Plus, a whole lot more

To learn more, just go to mywellnessworkshops.com and enter coupon code PODCAST30 at checkout to receive 30% off.

Links/Resources mentioned on the show:

Get 30% off Karen’s Done-for-You Wellness Workshops. Use code: PODCAST30 at checkout!

Richa and Lucy's website - https://coachviva.com/

Links to Resources:

EP161: Kathleen's Process for Troubleshooting a Poorly Performing Facebook Ad Jul 14, 2020

Show notes

When Kathleen did a recent Facebook ad for a lead magnet, her results weren’t as good as she had expected, so she did some troubleshooting to figure out what was wrong. In this episode, she shares what type of ad she was running, what went wrong, and what changes she made.

If you’re running Facebook ads or you plan to run them, this will be a very insightful episode to help you troubleshoot your own ads if they don’t perform as well as you expected.

Kathleen is in the hot seat to share:

What type of ad she was running and how she knew it wasn't working
Her typical ad budget and conversion costs
Even though her lead cost was great, conversions to sales were low
What actions she took to correct the problem
Stats to be aware of when you run your ads

Facebook ads are an experiment and there are going to be ads that do well and some that don't do well at all. In this episode, we’re sharing what to look for when your ads are not performing well and how to course correct.

Links/Resources mentioned on the show:

Freebie: 10 Ways to Promote Your Online Challenge

Episode 154 – How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready

Episode 114 – How to Use Facebook Ads to Turn Your Video Views into Paying Clients with Zach Spuckler

Episode 43 – What You Need to Know Before You Run Facebook Ads

Links to Resources:

EP160: Best of: How to Plan a Profitable Year Jul 07, 2020

Show notes

Since we are halfway through 2020 already, we wanted to bring back a previous episode about planning your business. Right now is a good time to evaluate what is working and what changes you may want to make. The first half of 2020 is unlike anything we have experienced before, so making a plan for the rest of the year will be more important than ever.

We suggest listening to this episode, downloading Kathleen’s free workbook, The Profitable Business Planning Workbook and then listening again as you work through those planning stages.

In this episode we talk about…

Reviewing the Past Year Before Planning Ahead
The 4 Steps to Follow When Planning
Setting Your Non-Negotiables for the Upcoming Year
What You Should Be Planning Out in Detail and Why
The 4 Categories to Focus on Each Month

When planning you want to have a snapshot of where you currently are (your past year review) and where you want to go (your realistic but solid goals for the future). With those two cornerstones in your mind you can then begin to set the course for yourself by mapping out how you will get from Point A to Point B!

Tune in to this episode to learn how you can map out and plan a profitable year in your wellness business.

Links/Resources mentioned on the show:

Don’t forget to download this free guide to help you plan out the rest of 2020: The Profitable Business Planning Workbook

The 12 Week (Year) Book

Links to Resources:

‘Social Media Marketing Industry Report’

EP159: Why We Are Tweaking Our Social Media Strategy Jun 30, 2020

Show notes

Social Media Examiner released its 12th annual ‘Social Media Marketing Industry Report’ recently, which analyzes marketers and business owners who use social media to build their businesses and how they plan to tweak their social media strategies over the next year.

As we’ve shared before, social media is a long-term strategy and new marketing strategies are emerging all the time.

Today we are going to share some of the things we found in the report that stood out to us and how we plan to tweak our own social media strategies and why you should too!

In this episode you’ll discover:

What marketers are really saying about marketing on Facebook
The #1 platform marketers want to learn more about and why you should start thinking about this strategy
Why video on social media is such a powerful marketing strategy that marketers are surprisingly underutilizing
What changes we will be implementing to our own social media strategies

Social media marketing is always changing and keeping up can be difficult sometimes, so in this episode we’re sharing exactly how to decide where to focus your social media marketing. Hit play and listen so that you can learn what changes you should be making to your social media strategy this year and why.

Links/Resources mentioned on the show:

Links to Resources:

EP158: 3 Reasons Why Workshops Help You Get Clients Without Feeling Salesy Jun 23, 2020

Show notes

One of the major challenges that many of our clients and other health coaches face is how to promote their programs without feeling salesy. As health coaches, you have a tendency to be a “giver” and when it comes to promoting your programs and services, it can feel uncomfortable.

The good news is that you can build your audience of ideal client subscribers and get more clients with one simple strategy: Wellness Workshops. In this episode of the podcast, we’re sharing how workshops can be an impactful marketing strategy for the growth of your wellness business.

In this episode we will be diving into:

How to grow your business using workshops without feeling salesy or scammy
The power of using a niche specific workshop title helps you attract your ideal clients
How to design and run your workshop with a natural progression to get a “YES” and turn them into paying clients
How to position your program as the next possible step after your workshop

Workshops were the main way Karen built her email list when she was a health coach, so we know that this tried and true marketing strategy works. Tune in so you can learn how wellness workshops can set you up for success in your wellness business!

If you’re excited to use wellness workshops as a client attraction and client enrollment method, you can get 25% off Karen’s Done-For-You Wellness Workshops to help you get started! Just use the coupon code PODCAST25 at checkout.

Each workshop comes with:

Slide deck presentation with presenter notes
Slide deck presentation without presenter notes
Show up live workbook (2 versions - pdf and word)
Pre-written social media posts (good for Facebook and Instagram)
Social media images (designed for Facebook and Instagram)
Marketing flyers
AHA moments attendee worksheet to book more discovery calls
Pre-recorded video presentation of the workshop, so you can learn from my delivery
Pre-recorded presentation transcript
Video training of how to customize slides with your branding

Links/Resources mentioned on the show:

Get 25% off Karen’s Done-for-You Wellness Workshops. Use code: PODCAST25 at checkout!

Links to Resources:

EP157: 3 Key Metrics To Track In Your Social Media Analytics Jun 16, 2020

Show notes

One common frustration we hear from our clients is that social media isn’t working for them. They believe that they are showing up, posting regularly, in some cases doing livestreams, and the results they are seeing are disappointing.

In this episode, we’re going to discuss how you can be more strategic with your social media content plan by first looking at, and tracking, your analytics. To be exact, there are three key metrics we want you to be tracking.

You'll discover:

The 3 key social media metrics you should be tracking each week that will help determine which content your followers want more of from you, (and what content they just don't care about)
How to be intentional with your weekly social media content so that every single post has a strategic goal behind it that drives your business forward
A simple content planning technique we learned at Social Media Marketing World that has shaped our weekly social plan ever since
How to use the 3 key social media metrics to simplify your content creation in the future, turning your daily posts into conversation and engagement starters with your followers

If you’ve been wondering how you can improve your social media marketing efforts, you’re going to want to know how to track your analytics, so tune in to learn how!

Plus, you can download the How To Improve Your Social Media Results Through Tracking & Analysis guide that shows you exactly where you can locate your analytics and what you should be looking for based on what we are teaching here in this episode. It even includes a monthly tracker sheet to help you identify trends and patterns within your social media accounts.

Links/Resources mentioned on the show:

Freebie: How to Improve Your Social Media Results Through Tracking & Analysis

Links to Resources:

EP156: How Often Should You Raise Your 1-on-1 Coaching Prices Jun 09, 2020

Show notes

We all want to get paid as much as possible for our coaching expertise, but when is the right time to raise your prices and how do you figure out how much and how often to increase your fees?

We get a lot of questions regarding pricing and we know it can feel a little tricky. The key is to find a balance where you’re charging according to your experience and know how to strategically increase your prices.

That’s why we’ve decided to share our simple ‘when-to-raise-your-prices’ formula in this episode!

You'll get the inside scoop on:

How to evaluate your starting point based on your past experience with your ideal clients
How to figure out pricing if you’re a new health coach and haven’t had any clients yet
Establishing a starting price point for your coaching services
How to consistently raise your prices systematically without pricing yourself out of the market

Raising your prices doesn’t have to be as confusing or intimidating as it might seem. After listening to this episode, you are going to feel so much more confident about when and how to raise your 1:1 coaching prices with our simple formula.

Links to Resources:

EP155: The Missing Link to Turning Your Email Subscribers into Clients Jun 02, 2020

Show notes

Lead magnets are a great way to build your email list, but there is one essential piece to the puzzle that you have to keep in mind so that your email building efforts actually turn into paying clients. We’re sharing that missing link in this episode!

The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales to your program or offer. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you.

In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you.

You'll discover:

Why it's critical that your freebies directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling
Examples of topics that are and are not in alignment, so you can see if your topic is in alignment or not
The importance of having the perfect title because that is what makes people decide if they're going to sign up or click away, so it's something you want to spend some time on.
What to look for with your own free offers to determine if they need some adjusting in some way, so you get better results.
Remember, your lead magnet should be designed around the goal of leading your audience to make a purchase of your paid offer, so keep that in mind as you create your free resources.

Tune in to learn how to make sure you’re creating lead magnets that attract your ideal clients and turn them into paying clients!

Enrollment is open for The Wellness Business Insider’s Club until June 5th and We’re doing something we have never done before! New members can join for 50% off the first month.

PLUS, TWO of the first 50 people who join this by June 5th will have the chance to win a one-on-one coaching session with Karen or me.

Go to wbinsidersclub.com to find out more and join us.

Links to Resources:

EP154: How to Use the Boost Post Button to Test Your Free Offers with Rick Mulready May 26, 2020

Show notes

If you’ve been wondering if you should be using the ‘boost post’ feature on Facebook, this episode will give you much of what you want to know. The boost post feature has come a long way over the years, so there are instances when it can work well, especially when it comes to testing out your free offers.

We are thrilled to have Rick Mulready on the show again! Rick is one of our favorite Facebook ads experts, and in this episode, he’s sharing the pros and cons of boosting your Facebook posts, as well as how it’s the perfect strategy for beginners when you are strategic about it.

You’ll discover:

The basics of boosting posts on your Facebook page
How to be strategic and intentional with your boosted posts
The major pitfalls to avoid when boosting a FB post
How much to budget for boosting a post
Whether now is the right time to spend money on ads
How to determine if your strategy and boosted posts are actually working, and how to keep going from there

Facebook ads don’t have to be as intimidating as they seem and, in this episode, Rick shares great tips and strategies for how you can get started with boosting posts on your Facebook page.

Tune in to learn how!

Links/Resources mentioned on the show:

Rick’s website – RickMulready.com

Rick’s podcast - The Art of Online Business

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