The Wellness Business Podcast

EP144: 5 Simple Ways to Repurpose Your Content to Reach More People Mar 17, 2020

Show notes

If you’re finding it challenging to come up with content to share with your audience on a regular basis, you are not alone. This struggle is not unique to the health and wellness industry, so don’t beat yourself up about it if you’re finding it difficult to find the time and topics for your content.

The great news is that one piece of content can be used multiple ways, which means you can share your knowledge in different formats and save yourself a ton of time. This often also results in reaching more people, especially when your content is being shared by your audience.

In this episode, we’re going all in on:

What content marketing is and the most common ways to share content
5 unique ways to reuse content every week to reach more people
Specific examples of how to repurpose 4 types of content from one blog post
How to repurpose content to build your email list

Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefer video, some love audio, and some would rather just read.

To become known, people need to be able to learn from you and connect with you, so sharing content is one of the best ways to attract more clients.

Links/Resources mentioned on the show:

Episode 11 – The Importance and Methods to Building an Active Email Subscriber List

Links to Resources:

EP143: Ask Us Anything Mar 10, 2020

Show notes

This week we are back with another Ask Us Anything episode where we’re answering some of your questions all about building a successful wellness business!

If you’ve had questions about creating the perfect elevator pitch, creating the perfect free offer or growing your podcast listener base, you’ll want to listen in.

In this episode, we’re sharing:

What to include in your elevator pitch, marketing message or tagline to attract your marketable ideal clients
How to simplify content creation and create your perfect free offer
How to build a listener base for your podcast, including our favorite ways we grew The Wellness Business Podcast!

If any of those points resonate with you, this episode is going to give you so much clarity to help you move forward and meet your goals. Tune in now!

Links/Resources mentioned on the show:

Episode 93 – 3 Simple Strategies to Name Your Free Offer That Results In More Subscribers

Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer

Links to Resources:

EP142: People Pleasing, Perfectionism and Self Abandonment - Is It Slowing Your Business Growth? Mar 03, 2020

Show notes

Most of the wellness business owners we talk to have one thing in common: they want to help other people solve their health concerns and experience incredible transformations. But with this desire to help, there are so many health coaches that feel paralyzed by the need to be perfect and please everyone.

The problem here is that you are holding on to the idea of being perfect, just so you can make your clients happy and this is only harming your business.

In this episode, you’ll discover:

The difference between people-pleasing vs. self-abandonment and how it can be holding you back in growing your business
How perfectionism can rob you of creativity because you fear being isolated or judged
The 7 proven strategies to stop people-pleasing so you can begin to reframe your self-identification and habits
Four very powerful questions you can ask yourself today that will get you started down the right path immediately

Tune in to learn the simple steps that you can take for some serious mindset shifts that will allow you to let go of your perfectionism and grow the business of your dreams.

Links to Resources:

Lisa Fraley’s DIY legal forms, contracts and templates

EP141: 5 Things to Include in Your Client Agreement to Protect Yourself Legally with Lisa Fraley Feb 25, 2020

Show notes

The legal aspect of running a health coaching business can be a little confusing, but in today’s episode of The Wellness Business Podcast, our guest, Lisa Fraley–Attorney, Legal Coach and Holistic Lawyer–makes it a lot easier to understand.

Being clear on policies and expectations is important and a client agreement helps protect yourself legally in case any disputes could come up. It also spells out expectations for the client and coach, so everyone feels more comfortable right from the start.

After listening to this episode, you’ll have clarity on:

What a client agreement is and when a health coach should use one
How a client agreement protects health coaches from a legal standpoint
The 5 crucial components of a client agreement
How to use your client agreement to strengthen the client-coach relationship and put you both at ease

If you’ve been wondering if you need a client agreement and/or what it should include, this episode is for you.

Links/Resources mentioned on the show:

Lisa’s website

Lisa’s book – Easy Legal Steps That Are Also Good for Your Soul

Links to Resources:

EP140: Should You Do Live Video on Your Facebook Page or in Your Group? Feb 18, 2020

Show notes

Live video is a great way to engage with your audience and attract new clients, but we’re often asked whether it’s best to go live on your Facebook page or in your group. The truth is they both serve an important, but different purpose, and each have their own advantages.

They can both be used as part of your marketing strategy, and in this episode we're sharing what works for us and give you examples of what you can do without feeling like you’re running around like trying to fit it all in.

In this episode, we’re uncovering:

The top benefits of going live on your Facebook page vs. in your group
What type of topics to cover on your page and what should be kept in your group
How long each live video should be (it all depends on where you’re going live!)
Important factors to consider when deciding whether you should go live on your page or in your group
Why you should be consistent with live video even if you just go live in one place

If you’ve been questioning where to focus your live video strategy, this episode will help you figure out what will work for you and your goals. Each format has its benefits, so tune in to find out your best live video strategy to reach the most ideal clients!

Links/Resources mentioned on the show:

Episode 13 - How To Reach Your Ideal Client and Build Your Brand Using Facebook Live

Episode 75 - How to Structure Your Facebook Livestreams for Maximum Engagement

Links to Resources:

Karen’s Wellness Workshops

EP139: 7 Steps To Decide if You Should Update Your Program or Create a New One Feb 11, 2020

Show notes

When you think about where your wellness business was when you started it and where it is now, it probably isn’t the same. Things change as your goals and revenue changes, but these changes also come with difficult decisions about whether it’s time to revamp things like your program or just retire it and create a new one.

It is never easy to let go of a part of your business that you spent hours creating, marketing, and selling, but sometimes it’s just time to step away from what is no longer in alignment with your business goals and embrace the changes that will grow your business.

In this episode, you’ll learn:

A 7-step process to help you decide if you should update a current program or create a new program to round out your program suite to be the best possible resource for your clients
How to identify gaps in your customer journey that can be filled either by a new program or an update to an existing program
The best approach for starting from scratch if you're just getting started so you build out your customer journey in a methodical fashion
How to deal with, and feel good about, saying goodbye to a program you've poured your heart and soul into

Saying goodbye to a program that you’ve poured your heart and soul into isn’t always easy but sometimes it’s necessary to keep evolving in your business, so if that’s you, you’re going to love this episode!

Links/Resources mentioned on the show:

Episode 132 - Planning Your Customer Journey for Improved Client Attraction

Kathleen’s Coach with Confidence

Join the waitlist for the Wellness Business Insider’s Club!

Links to Resources:

Join the Wellness Business Insider’s Club!

EP138: 5 FREE Ways to Promote Your Free Offer to Grow Your Email List Feb 04, 2020

Show notes

Building your email is one of the best marketing practices you can do for your business in the long run, so you’ve taken the time to create a great free resource for your ideal clients. But now what?

In this episode, we’re sharing 5 ways to promote your free offer to grow your email list… and best of all? They’re all FREE methods! After listening to this episode, you’ll know some of the best strategies for email list growth.

In this episode, you’ll discover:

How to promote your free offer with social media posts
The power of using calls-to-action in your blog posts that go to your free offer
How to use your Facebook group to promote your freebie (including 5 places you can promote your free offer within your group!)
Using Instagram stories and Facebook lives to reach more people and build your list
Plus, a super awesome bonus tip on how to leverage other people’s audiences through collaborations to get in front of new people

Building your email list takes time and it also takes showing up consistently. When you use these strategies each week, you’re going to start seeing results and the momentum really starts to build.

Links/Resources mentioned on the show:

Episode 11 - The Importance and Methods to Building an Active Email Subscriber List

Episode 66 - 3 Simple Steps to More Facebook Page Engagement

Episode 93 - 3 Simple Strategies to Name Your Free Offer That Results in More Subscribers

Links to Resources:

Join us here if you’re ready to transform your wellness business.

Bonus Episode: The #1 Thing You Must Figure Out if You Want to Fill Your Programs Feb 02, 2020

Show notes

We just wrapped up our free 4-part live training series called: The Secrets to Turn Your Health Coaching Hobby Into a Profitable Business. The series is over, but there were so many breakthroughs and a-ha moments, that we wanted to share one of the trainings with you.

Part two of the training series covered client attraction and messaging. More specifically, we talked about the #1 thing you must figure out if you want to have a wellness business that your dream clients are engaging with and enrolling in your paid programs because they know you are the “go-to” person for the problem they are trying to solve.

We also shared how to narrow down your ideal client identity without feeling like you’re missing out on potential paying clients. When you figure out how to do this, you’ll know exactly what’s been missing in your overall marketing message that’s held you back from enrolling paying clients until now.

You’ll also hear a little bit about our mentorship and training program where we help health coaches, nutritionists and practitioners grow a profitable business.

Enrollment is open right now for the Wellness Business Insider’s Club, but only until February 4th. Once the doors close, they won’t open again until the fall.

We would love to have you join us!

Links to Resources:

Join us here if you’re ready to transform your wellness business.

Bonus Episode: The Fastest Way to Overcome the Obstacles in Your Business Feb 01, 2020

Show notes

As you may know, we have a mentorship and training program for health coaches that we open enrollment for just a couple of times a year, and it’s called The Wellness Business Insider’s Club. We started this as a result of hearing from so many listeners who said they love the podcast, and they want more help, support and access to us.

One of things we enjoy the most about the WBIC is monthly hot seat coaching sessions that we do in the members-only Facebook group. This is where our members get to come on with us on a live to get clarity to help them move forward in an area where they need help.

Back in December, we had 3 awesome members sign up for hot seat coaching, and their questions were so good and so relevant to most people growing a wellness business, that we decided to share it with you today on the podcast.

Mary Ann was feeling overwhelmed with finding the time to keep up with her social media presence and content strategy.
Shonda was feeling some resistance around launching the same program again, so she was wondering if she needed to change the content. She was concerned people would get tired of seeing the same offering again. She also had a question about pricing her offer.
Elizabeth had a question about what direction to go with her niche and her offerings since she serves more than one target market right now.

Chance are, you can relate to at least one of these questions.

Great news! As of today, Feb. 1st, we have opened enrollment for the Wellness Business Insider’s Club, but only until February 4th. Once the doors close, they won’t open again until the fall.

Links to Resources: