The Wellness Business Podcast

Kathleen’s Coach with Confidence Health Coaching System

EP126: An Inside Look at Kathleen’s Recent Webinar Launch Nov 12, 2019

Show notes

Sometimes launches just don’t go as planned. After spending hours planning and executing a launch, it can be frustrating when things go wrong, but there’s also so much to learn from it. In this episode, Kathleen gives a behind-the-scenes debrief on what went on during her recent webinar launch.

You’ll be able to learn worked well and what didn’t work well, so you can use what she learned for your own webinar (or program) launch.

Kathleen shares:

How she filled her webinar (what promotion strategies she used)
How long she promoted it and how many emails were sent
Results from her webinar
What did not go nearly as well as planned
What valuable lessons she learned for next time
How her Facebook ads went and who she targeted
What lesson she almost learned the hard way (that would have cut her sales in half)

Hit play to learn all about the good, the bad, and the ugly of Kathleen’s recent webinar launch!

Links/Resources mentioned on the show:

Links to Resources:

Book – Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

EP125: How To Build Your Unique Story Brand to Attract Clients Nov 05, 2019

Show notes

We’ve always pushed the importance of having a niche and being clear in your marketing message so that you are attracting the right clients to your business and programs.

Building your unique story brand is critical to the success of your wellness business and in this episode, we’re sharing The Simple Story Brand 7 Framework, which is a framework covering 7 specific principles for creating your story brand.

In this episode, you’ll learn:

Why you need to nail your story brand to attract your ideal clients
Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message)
The Simple Story Brand 7 Framework, including…

Principle #1: A Character
Principle #2: Has A Problem
Principle #3: And Meets A Guide
Principle #4: Who Gives Them A Plan
Principle #5: And Calls Them To Action
Principle #6: That Helps Them To Avoid Failure
Principle #7: And Ends In A Success

The idea behind the Story Brand 7 Framework is that you offer to close a story loop for your customers. If you’re ready to make the solution you provide your clients a core aspect of your brand promise, you won’t want to miss this episode!

Don’t forget to grab your Story Brand 7 Framework Resource Guide that includes a simple exercise to help you start crafting your own story brand!

Links/Resources mentioned on the show:

Freebie – Story Brand 7 Framework Resource Guide

Links to Resources:

EP124: Key Components Every Instagram Bio Should Include Oct 29, 2019

Show notes

Instagram is quickly becoming an important social media platform for health coaches, nutritionists and fitness pros as a way of attracting and connecting with their ideal clients. To get the most out of Instagram, you need to make sure your bio is fully optimized to attract your ideal clients.

Recently, we did Instagram Bio Audits for members of the Wellness Business Insider’s Club and our members thought our process was so valuable that we decided to share it with you!

You’ll learn:

The 3 components you must include in your Instagram bio to attract your ideal clients
How to expertly craft an Instagram bio that converts
The importance of a bio that has simple, clear and concise messaging with a specific call to action
…plus 3 extra must-haves that will make you stand out among others on Instagram

If you feel like you aren’t attracting your ideal clients to your IG account, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!

Links to Resources:

EP123: Ask Us Anything Oct 22, 2019

Show notes

In this episode, we’re diving into some of your burning questions. We have lots of juicy questions we’re going to answer and they cover everything from how to generate sales during the holidays, to figuring out why someone’s FB ads aren’t working to how to grow your email list and Facebook group from scratch.

This is one of our favorite types of episodes because we love to see what’s on your mind and what you want to know. We’re pretty sure at least one of the questions we answer today have been on your mind too.

After listening to this episode, you'll come away knowing:

What to include in your online program and how to create it even when you’re not tech-savvy at all!
The best way to generate sales during the holidays
Why ads are not a great ROI for all types of promotions (we’re sharing what you should be doing instead!)
Whether you should create a new Facebook group for your free challenge or use your main group to run the challenge
How to grow your email list from scratch when you’re just starting out

Be sure to give this episode a listen if you have any questions that you've been itching to ask us, since we may have answered it!

Links to Resources:

EP122: The Top 5 Reasons You Aren’t Getting More Coaching Clients Oct 15, 2019

Show notes

In this episode, we’re covering the top 5 reasons you aren’t getting more clients so you can get some ideas of where you want to focus your time to improve your client attraction strategies - even if you have a limited number of hours each week.

The health coaches that are consistently getting new clients each month are doing a few very simple things that we’re going to share with you in this episode. The main thing is having a plan while focusing on just a few marketing strategies that work for you, rather than chasing every possible marketing strategy out there.

After listening to this episode, you’ll know:

How to narrow down your offer so that you’re crystal clear about what you’re offering and the solution and transformation you provide (if you don’t have this in place, you’re truly limiting the number of clients you attract)
How/where to get in front of the right people so that your marketing message is heard by your ideal clients!
How to be consistent and show up regularly without it taking over your time and life
How to create a simple way for potential clients to take action and book a call with you

If you aren’t getting the number of new clients you would like to have or you’re not yet earning close to what you want to make, you’re going to love episode, so hit play and tune in!

Links/Resources mentioned on the show:

Acuity

Calendly

Links to Resources:

EP121: 9 Types of Social Media Posts that Get Engagement With Alicia Streger Oct 08, 2019

Show notes

In a constantly changing social media world, it can be difficult to figure out what posts are really going to make you stand out and attract your ideal clients.

That’s why we’re thrilled to welcome Alicia Streger, business coach and the founder of The Content & Social Media Club, to the podcast to share some great tips with you that will help you stand out, get noticed and get more eyes on your posts.

In this episode, Alicia shares 9 types of social media posts that get engagement:

Facebook Lives
Engaging questions
Inspirational stories that people can relate to; Case studies of clients or your story
Viral videos
Tips or share-worthy quotes; Memes
Research posts sharing current information or new studies, include a graphic
Lead magnet posts to share your freebie and grow your list
Puzzles, polls and activities (there are fun and light!)
Holiday posts
BONUS: Case studies - inspirational, shout-outs, testimonials, before and after photos

Alicia also shares the two rules of thumb for posting anything on social media; you’ll want to ask yourself these 2 questions before you post anything.

If you’ve wanted to create more comment-worthy and share-worthy posts, you’re going to love this episode!

P.S. Subscribe to the podcast, so you don’t miss an episode! You can also listen on your favorite podcast app like Apple Podcasts, Stitcher, GooglePlay, Alexa, GoogleHome and Spotify.

EP120: How to Grow Your Instagram Following with Giveaways Oct 01, 2019

Show notes

In this episode, we’re sharing the behind-the-scenes of how to successfully run a giveaway on Instagram to increase your following. We’re also breaking down exactly how you can use our simple strategy to grow your Instagram following.

If you feel like your Instagram growth is slow and you want to get an influx of new followers, giveaways are great options! In fact, in just 5 days, Kathleen’s giveaway resulted in 210 comments, 234 likes, and 201 new followers. That’s incredible!!

We’re breaking down:

What a giveaway is, including what to offer and how long to run your giveaway before announcing the winner
How you can use giveaways to drive engagement on your posts, which typically leads to more likes and more followers!
How to determine the best type of prize for your giveaway, including examples for lots of different niches
Exactly how you can promote your giveaway so you can reach the most amount of qualified potential clients
…and let’s not forget how to follow Instagram’s rules so you don’t get in trouble when running your giveaway

If you’ve wanted to increase your Instagram following quickly, tune in to learn how you can do that with giveaways!

Links mentioned on the show:

Register for Kathleen’s webinar - 4 Key Ingredients Every Coaching Program Must Have to Quickly Enroll Clients with Confidence

Links to Resources:

Freebie: 2 Expert Blog Roundup Email Invitation Templates

EP119: Using the Power of Blog Post Roundups to Expand Your Reach and Build Your Email List Sep 24, 2019

Show notes

In this episode, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.

Blog post roundups are fantastic for your marketing, too, because you can get a lot of visitors to your website, more opt-ins, more social media followers and more Facebook group members.

In fact, during the week that one of Kathleen’s blog post roundups, her website traffic increased by 117% and she had a big boost in opt-ins!!

In this episode, you’ll learn our 3-step process for writing captivating blog post roundups, plus…

How to use blog post roundups to be seen as a leader and influencer in your niche
How to decide on a topic that your audience will actually be interested in
What to include in your roundup and how to structure it, (we have some juicy examples for you too!)
How to find and choose the perfect contributors who will resonate with your audience
What you need to do to get as many eyes on your post as possible

If you’re interested in learning how to use this powerful marketing asset for your blog to get more email subscribers, social media followers, and Facebook group members, this episode is a must-listen!

Plus, be sure to grab your 2 Expert Blog Roundup Email Invitation Templates so you can master your roundup collaboration outreach!

Links mentioned on the show:

Kathleen’s blog round up

Hautestock

Pexels

Pixabay

Links to Resources:

Mind Your Business Podcast

EP118: How to Align Your Program Sales Message for More Revenue Sep 17, 2019

Show notes

If you’ve ever considered launching a program, but you’re not sure how to craft the marketing message to use during your promotion to make more sales, you’re in for a treat in this episode!

In this episode, we’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year.

We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy!

You’ll find out:

How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals
The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!)
How to create an offer that is so irresistible that your potential clients can’t say no to your program

The information you’ll hear in this episode will change how you look at your next launch or promotion, so hit play and tune in!

Links mentioned on the show:

Interview with Jasmine Star about Instagram - Episode 117

Social Curator

Links to Resources: