The Wellness Business Podcast

EP106: The Importance of Getting Your Brand Message Right on Your Website Jun 25, 2019

Show notes

If you’re experiencing a lack of clients, you may be surprised to know that your website is likely contributing to you not getting new clients. In this episode, we’re covering the importance of getting your brand specific message right on your website.

First impressions are important, so having a consistent and specific brand message across your entire website is crucial. If your brand messaging isn’t right on your website, your visitors won’t convert to paying clients.

In fact, recent studies have found that a person will make up their mind about staying or leaving a website in as little as 5-7 seconds, so we are sharing how you can easily update your website with a consistent brand message.

In this episode, you’ll learn:

Why it is so important to have the right brand message on your website (hint: it has something to do with being ideal client specific across your entire website)
The 2 main problems in brand messaging that we found in 95% of the websites we audited
A simple 3-step process you can use to audit your website to help you get your marketing message dialed in

Tune in so you can learn how to perfect your website’s brand message with our 3 simple steps!

Links to Resources:

EP105: 4 Ways to Promote and Fill Your Next Challenge Jun 18, 2019

Show notes

In this episode, we discuss different strategies that you can (and should!) use when promoting your next challenge. Free challenges are a great and fun way to get clients, build rapport, and position yourself as a trusted expert!

So, how can you fill your challenge with ideal client participants? Having a good strategy to promote your challenge is key. That’s why we dialed in on the 4 most essential ways to promote your next challenge! When you go all in on these 4 strategies, you’ll see more people signing up for your challenge, and that means the potential to have more people enrolling in your coaching program.

After listening to this episode, you’ll know:

4 proven and effective ways to promote your challenge and FILL it
How to make your paid program the next logical step for your participants
Why challenges are a great way to get clients

Hit play so that you can master the promotion of your challenges and finally turn those participants into paying clients.

If you’d like more ideas to help you fill your challenge, be sure to grab Kathleen’s FREE guide, 10 Ways to Market Your Online Challenge.

Links to Resources:

Kathleen’s done-for-you 5-Day Menu Planning Challenge

Stella's Client Attraction Breakthrough After Live Coaching with K and K Jun 17, 2019

Show notes

We have a fun episode today because it’s a replay of a hot seat coaching session we did with one of our Wellness Business Insider’s Club members a few weeks ago.

Stella was in the host seat and she was trying to troubleshoot a couple of things including:

Why her email list was not growing, despite her efforts
Why more people weren’t signing up to work with her

We helped her figure out the missing link and gave her simple action steps that will make a huge difference. We also gave her ideas on how to get in front of a larger audience. Simple, but effective tips and strategies that will help you too!

Join us in the Wellness Business Insider’s Club by June 19th before we close the doors until late 2019.

www.wbinsidersclub.com

Resources mentioned on this episode:

Stella’s website

Links to resources:

EP104: How to Systematize Client Attraction Jun 11, 2019

Show notes

In today’s episode, we’re diving into how to systemize your client attraction with a strategy that is simple and will save you time! You don’t need to create hundreds of resources because the MOST important thing is to create resources that identify and solve your clients’ problems.

That’s why we’re sharing how to identify your ideal clients’ problems, how to write the perfect client attraction message, and then finally tying it all together to create resources that your clients ACTUALLY need and want by identifying 5 essential criteria.

If you already have a client attraction system that works for your business, you’ll still come away from this episode knowing exactly what to consider when you create new resources for your ideal clients which will make the process so much easier!

After listening to this episode, you’ll know all about…

How to identify your ideal clients and their problems
Figuring out your customer journey (this is KEY!)
Perfecting your client attraction message
What resources you actually need to create and how to use them
Pre-planning your client attraction resources and social media to save time (with specific examples for 4 weeks of topics!)

Take a listen to find out exactly how to simplify (and systemize) your client attraction process!

If you want even more help from us, be sure to join our Free 5-Day Training: 5 Things Every Wellness Business Needs to Get Clients where we’ll be covering ideal clients and how to create high converting free resources, plus so much more!

Links to Resources:

5 Things Every Wellness Business Needs to Get Clients

EP103: The key to Achieve More with Less Stress and Fewer Distractions Jun 04, 2019

Show notes

If you feel like you’re staying busy, but at the end of the day, you aren’t sure what you actually accomplished, you are going to love our conversation today. We’re pulling back the curtain to share some of our own struggles with this, and we share what we’re doing to turn it around.

Most of us are dealing with more distractions now than ever, including social media, and these distractions are derailing our day and our productivity.

Kathleen shares how she was feeling stressed, and what she is doing now that is simple, but life changing. Karen shares what she does when she procrastinates and what she does now to avoid distractions and take control of her schedule.

Being more intentional, deliberate and focused is a game changer.

Tune in to hear an open and honest conversation and see what habits and patterns you may have developed that are sabotaging your productivity, so you can accomplish more and feel less stressed.

Be sure to grab your spot for the FREE 5-Day Training Series called:

Resources mentioned on this episode:

Social Media Marketing Podcast (episode 346 with guest Brian Solis)

Online Marketing Made Easy Podcast (episode 258 with guest Michael Hyatt)

Book: Life Scale by Brian Solis

Book: Free to Focus by Michael Hyatt

Book: Do Less by Kate Northrup

Links to resources:

Chris’s Personal Branding Roadmap

EP102: How to Build Your Personal Brand as a Health Coach May 28, 2019

Show notes

Would it surprise you to hear that you don’t have to better than your competition to build a mega-successful brand? Many of us think we can’t compete with others if we don’t have as much experience, as many followers or as many subscribers, but nothing could be further from the truth. What a relief, right?

In this episode, our guest expert, Chris Ducker, explains why being different is better than being better! In today’s online world, it’s easier than ever before to get in front of your ideal clients to showcase your personality, your expertise and how you can help them.

Chris dropped value bomb after value bomb, including:

Why being different is more important than being better
How to determine how you’re different
How and where to share your story, so people get to know YOU
Tips for overcoming imposter syndrome
Why you don't need a huge email list to build a successful business
How to cut through the online noise to get your message out to the people who are right for you (your ideal clients)

Building your personal brand doesn’t have to complicated, and Chris does a phenomenal job of showing you how.

Tune in to discover how to build your personal brand so you can stand out and help more people.

Resources mentioned on this episode:

Chris’s website

Youpreneur Summit

[Book] Rise of the Youpreneur

[Book] Virtual Freedom

Links to other resources:

EP101: An Inside look at our Membership Hot Seat Coaching Session May 21, 2019

Show notes

In today’s episode, we’re sharing a replay of a hot seat coaching session we did for our Wellness Business Insiders Club members. The questions and topics that were covered were so beneficial, that we decided to share it here on the podcast.

The hot seat coaching covered a wide variety of topics and questions such as:

How do you lead people to your paid programs at the end of a free challenge?
How to troubleshoot lack of response for people signing up for your discovery calls
How many Facebook groups should I have and when do I close some of them down?
How do I narrow down my niche when I’m having trouble choosing just one to focus on?

We’re sure you asked yourself at least one of these questions, so we hope you get as much benefit out of it as our members did.

Links to Resources:

EP100: 100th Episode Celebration and Giveaway May 14, 2019

Show notes

This is a special episode because we’re celebrating the big 100!!!! Thank you for being with us on this journey for the past couple of years.

We thought it would be fun to bring on a few of our past guests to answer the question we posed to them which is: "What is your top suggestion or recommendation for coaches that are just starting out or who are struggling in their business?"

Each of these coaches has a unique perspective on what has helped them grow their business, and we know you’ll be inspired by each one of them. What we loved about their responses is that none of them are about bells and whistles or fancy gadgets. Instead, they share the one thing that has truly been the game-changer for them to move them from a struggling health coach to a profitable business owner running a coaching practice that they love.

Listen in to hear what words of wisdom they have to share with you.

To enter for a chance to win a one-hour coaching session with Karen and Kathleen, leave a review of the podcast in iTunes, take a screenshot and post it over on our Facebook page HERE by June 3rd 2019

Links to resources: