The Wellness Business Podcast

455 Spam Trigger Words to Avoid in 2019

EP116: How to Improve Email Deliverability Sep 03, 2019

Show notes

Email is the most effective way to market your business. The key reason we want you to build your email list is so you can connect and nurture your email subscribers whenever you want.

But what happens when you do all the work to build an email list and your emails aren’t being delivered to their inbox? No good, right?

In this episode, we’re diving into how to increase email deliverability. Delivery plays a key role in the success and failure of your email marketing campaigns. After all, no matter how many people are on your subscriber list and how compelling your copy and design is, if an email triggers a spam filter so it doesn’t hit the inbox, your subscribers will never see it!

In this episode, we’re sharing:

7 tips for increasing your email deliverability so your subscribers are actually seeing your emails
How we solved a major email deliverability issue with a challenge we recently ran (you’ll want to know how to avoid this pitfall!)
How to properly use links, text, and images in your emails
How to master your emails subject lines to avoid spam-triggered words

We want you to succeed in your email marketing because this is the best marketing tool out there. Go ahead and hit play so you can learn how to increase your email deliverability!

Links mentioned on the show:

Episode 11 – The Importance and Methods to Building an Active Email Subscriber List

Episode 86 - List-Building Troubleshooting: Why More People Aren’t Signing Up for Your Free Offer

Links to Resources:

Amy’s “Ultimate Course Creation Starter Kit”

EP115: The 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic with Amy Porterfield Aug 27, 2019

Show notes

When we first started our podcast, our main inspiration was Amy Porterfield and her podcast, Online Marketing Made Easy, so you can imagine how excited we are to bring her on to OUR podcast in this episode.

Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

In this episode, our guest expert, Amy Porterfield walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic:

Strategy #1: Days of “No Judgement Inspiration”
Strategy #2: The “Magic Wand” Question
Strategy #3: The Crowd Sourcing Experiment
Strategy #4: Examine Your Own Transformation
Strategy #5: Make 3 “Course Calls” to Gain a Flood of Insight

Figuring out the topic of your course is the very first step you’ll want to take when creating something from scratch so be sure to hit play and listen to this episode!

Plus, be sure to grab Amy’s new high-value freebie, The Ultimate Course Creation Starter Kit!

Links mentioned on the show:

Amy’s Website

Links to Resources:

Zach’s 5-Step Facebook Setup Audit

EP114: How to Use Facebook Ads to Turn Your Video Views into Warm Leads that Convert - with Zach Spuckler Aug 20, 2019

Show notes

We often hear from our listeners that their Facebook ads results are less than stellar. One of the reasons this is happening is because you are running ads to cold traffic.

In this episode, we have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using an efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page.

Video views and look alike audiences are one of the best strategies to include as part of your FB ads strategy right now. This allows you to warm up your audience first which is so important. We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a great way to do that.

You’ll get the inside scoop on:

The importance of video views on your Facebook page and why this benefits your FB ads
Whether you can use this strategy to encourage people to buy your paid program or if you should only use it for email list building
The typical cost with video view ads
The power of look-alike audiences and how it turbo-charges the size and quality of the audience that can see your ad
Whether you can implement these strategies with live or prerecorded videos

If you have ever had any questions about running Facebook ads for your business or how to optimize your existing ads, you’ll want to listen to this episode!

Grab Zach’s 5-Step Facebook Setup Audit!

Links mentioned on the show:

Zach’s website

Zach’s Instagram

Links to Resources:

EP113: Case Study: How Paola Earned Over $10,000 with her 30-Day Online Program – Part 2 Aug 13, 2019

Show notes

We are thrilled to welcome Paola back on this episode. We love sharing wins from within the wellness coaching community, so you’ll definitely want to tune in to this one to learn what Paola did to generate over $10,000 for her 30-day program during its very first launch!

In this episode, we are diving into the nitty gritty to learn exactly what Paola included in her program, plus what type of support she provided and how she ran her program from a tech standpoint.

After listening, you’ll know:

How to manage your time in your program so you’re not having to worry about it 24/7
How to implement the tech side of launching an online program to keep things simple so you can focus on your clients and the benefit your program provides
What Paola learned from her first launch and what she did differently the second time around (which generated $25,000!)
How to get testimonials for your online program so it stands out amongst your competition
How to transition from an introductory program to a next-level program

Hit play so you can learn how Paola created and launched her program and earned over $10,000 during the first launch!

Plus, if you want to simplify your online program creation even more, check out Kathleen’s 30-Day Fit and Healthy Jump Start done-for-you program and get 20% OFF until August 31st with the coupon code: PODCAST113

Links to Resources:

EP112: Case Study: How Paola Earned Over $10,000 with her 30-Day Online Program – Part 1 Aug 06, 2019

Show notes

This episode is really special because we are sharing a case study of a nutritionist who launched a 30-day program that generated over $10,000 in the first launch! We’re chatting with Paola to find out exactly what she did to launch her program.

Not only are we giving the scoop on her marketing strategies, from free consultations to email list building, but we will also be diving into how she is able to balance her online program with her full-time job as a traveling clinical nutritionist!

In this episode, you’ll learn:

A full breakdown of which marketing strategies Paola used to generate over $10,000 from the first launch of her online program (check out the screenshot below)
How free consultations are key for promotion and lead generation
How YOU can simplify your online program creation with a done-for-you solution (the exact same one that Paola used!)

If you’d like to learn how you can create and market an online program, tune in so you can learn from what Paola did to earn over $10,000 with her 30-day online program!

Links to Resources:

Paola's website

EP111: How to Avoid (or bounce back from) Burn Out Jul 30, 2019

Show notes

Wouldn’t you say that Health Coaches are some of the most thoughtful, compassionate, loving people on the planet? After all, Health Coaches exist to help others, which comes with a lot of self-sacrifice as well.

In this episode, we’re revealing our strategies for avoiding (or bouncing back from) burnout. If you implement these strategies, you could avoid burnout altogether. And if you’re already feeling some burnout, these strategies will help you recover much more quickly.

After listening to this episode, you’ll know:

5 simple strategies that will help prevent or recover from burnout quickly
Why you should consider outsourcing so that you can focus more on bigger (and more interesting) projects and self-care
How to be intentional with your “yes’s” and “no’s” so that you can fully manage and take control of your schedule
Why you need to build in boundaries and how it will help you create your best life and show up as your very best for everyone else in your life

Tune in so you can learn exactly what strategies you need to know to avoid burnout (or recover from it)!

Links to Resources:

EP110: Setting Realistic Social Media Expectations Jul 23, 2019

Show notes

Social media is a fantastic marketing and client attraction tool, but there are still several health coaches that feel completely drained by it. Whether you’re using Facebook, Instagram, or LinkedIn, social media is definitely a tricky game but giving value and being patient is the key to social media success without the overwhelm.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media. Whether you’ve felt overwhelmed by social media or as if your strategies and efforts aren’t leading to any results, you’ll want to take a listen to this episode!

You’ll learn:

5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
How to find support and resources to brainstorm and implement social media strategies
Why you should rely on a give-only strategy for your social media marketing
How to get through the natural ebbs and flows of your business and social media engagement

Take a listen so you better manage your own social media expectations with our 5 reality check-in points!

Links to Resources:

EP109: Secrets to Creating a Successful Online Coaching Program Part Two Jul 16, 2019

Show notes

In our second episode of our two-part series, we are talking about pricing your online programs and options for how to deliver your program to your clients.

We’re diving into what you need to do before you launch your online coaching program for best results so you’re not stuck guessing what your clients really want.

Plus, you’ll get our tips for correctly pricing your program and getting people to sign up (hint: it’s less about the dollar amount and more about people paying for a very specific solution) and our simple solution for delivering your program without the tech bogging you down!

We know many of you want to add some aspect of online coaching to your business either in the very near future or somewhere down the road, so this episode will be perfect!

After listening to this episode, you’ll know:

How to price your online coaching program so that it reflects your solution, niche, experience, and length of program (with specific examples!)
The best strategies for increasing your program prices
How to get lot of testimonials for your online coaching program before you even launch it
How to deliver your program in a simple and efficient way so you can focus on delivering great content and coaching instead of worrying about the tech

Tune in so you can learn how to price and deliver your online coaching program!

Plus, be sure to download this free guide: How to Launch a Successful Online Health Coaching Program

This guide covers:

How to create a program your audience will LOVE
Some of the BEST tech tools and resources to use
Key strategies for launching a PROFITABLE program
PLUS… Tips for effectively promoting your program even if you DON’T have an email list

Links to Resources:

20% off Kathleen’s Coach with Confidence Coaching Program. Use code: WBP108 for your 20% savings through July 31st.

EP108: Secrets to Creating a Successful Online Coaching Program - Part 1 Jul 09, 2019

Show notes

Did you know that when you add online coaching to your practice, you are opening up a world of possibilities and the opportunity to dramatically increase your reach and earning potential? We know there are many health coaches who want to add a virtual element to their practice by offering online coaching, but they aren’t sure where to start.

It takes a bit of time and planning to launch an online coaching program, but once you have everything in place, you can run it over and over again. In Part 1 of this two-part series (there’s just too much to cover in one episode!), we are going to cover tips for creating your online coaching program and how to decide on a name, plus what to include as part of your program as far as support

You’ll learn:

How and when to map out your online coaching program
Exactly how long YOUR coaching program should be with specific action steps to make the decision simple
How to decide on your online coaching program name
Which ways you can support your coaching clients and the frequency of your support

Are you ready to start creating a successful online coaching program? Hit play and listen to learn how!

Links to Resources:

20% off Kathleen’s Coach with Confidence Coaching Program. Use code: WBP108 for your 20% savings through July 31st.