The Wellness Business Podcast

EP136: Earn More by Prioritizing Where You Focus Your Time Jan 21, 2020

Show notes

As health coaches, it is so easy to become overwhelmed by everything you’d like to do with your business, like running workshops, doing weekly livestreams, posting on social media and sending weekly emails. We are often stretched too thin and it becomes so overwhelming that we aren’t doing anything productive with our time.

A few months ago, one of our Wellness Business Insider’s Club members, Karen R., submitted a great question for our hot seat coaching session on exactly how to prioritize her business so that she’s spending time on the right things that will push her forward business.

In this episode, we helped Karen R. figure out:

The most important things to focus her time on to grow her business
How she can double the number of workshop attendees who enroll in her programs
The importance of her workshop titles to attract her ideal clients
What she can outsource to free up some of her time for more clients

There is no shame in feeling overwhelmed by everything to do to grow your wellness business, so if you’re wanting to learn how to prioritize your tasks and where to focus your time, this episode will really resonate with you!

And if you haven’t signed up yet for our new free LIVE training series called: "The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business," register now! (kicks off on Saturday, January 25th.)

In this 4-part training series, we’re covering…

The behind-the-scenes secrets of the most successful coaches we know and how they turned their businesses from a hobby to highly profitable
The most up-to-date information on what it takes to actually attract your ideal client and enroll them into your programs, (there has been big changes in this area of marketing and you must get up to speed on those changes to be successful)
The intricate details to building out a customer success path with you that not only warms up your followers but gets them excited to enroll in your programs
Last, and certainly not least, we’ll share what red-hot areas will require a lot of your attention each month and also which tasks can either be outsourced, streamlined, or removed from your business altogether as a way of creating the business of your dreams

If you’re ready for your most successful year yet, including where to focus your time each month, be sure to register for our free LIVE training series, "The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business!"

Links/Resources mentioned on the show:

Free training series: “The Secrets to Turn Your Health Coaching Hobby Into a Profitable Business”

Links to Resources:

EP135: How to Kick Off a Successful 2020 Jan 14, 2020

Show notes

The start of the new year is the perfect time to evaluate your past year in business and planning your upcoming year (or quarter!). Not only does it give us insight into what worked last year, it also gives us a great starting point for creating new goals and plans to grow your business in 2020.

In this episode, we are sitting down to give you the inside scoop on how we planned our 2020 and the changes we are most excited about. We also walk you through step-by-step on how to plan your year so that you can kick off 2020 with a bang!

You’ll discover…

Our simple, yet highly effective, 3-step process to position 2020 as your most profitable year ever
A few of the things we’ll be keeping the same and others that we’ll be tweaking in the new year to improve our business model, (learn from our example)
The importance of having a clear vision of what your dream business looks like looking forward over the next 12 months so you can reverse engineer your success
How to separate the ‘personal’ feelings that you have about building a ‘personal brand’ so your goals and strategies are streamlined and tactical

Plus, we let you in on our free LIVE training series called: "The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business," which kicks off on Saturday, January 25th.

In this 4-part training series, we’re covering…

The behind-the-scenes secrets of the most successful coaches we know and how they turned their businesses from a hobby to highly profitable
The most up-to-date information on what it takes to actually attract your ideal client and enroll them into your programs, (there has been big changes in this area of marketing and you must get up to speed on those changes to be successful)
The intricate details to building out a customer success path with you that not only warms up your followers but gets them excited to enroll in your programs
Last, and certainly not least, we’ll share what red-hot areas will require a lot of your attention each month and also which tasks can either be outsourced, streamlined, or removed from your business altogether as a way of creating the business of your dreams

If you’re ready for your most successful year yet, be sure to listen to this episode to learn our 3-step process to help you solidify your 2020 business plan (and don’t forget to register for our free LIVE training series, "The Secrets To Turn Your Health Coaching Hobby Into A Profitable Business!")

Links/Resources mentioned on the show:

Free training series: “The Secrets to Turn Your Health Coaching Hobby Into a Profitable Business”

Book: The 12 Week Year by Brian Moran

Links to Resources:

EP134: The Top 3 Qualities of Successful Wellness Business Owners Jan 07, 2020

Show notes

There are some commonalities we see in successful wellness business owners and this is also evident with our members of The Wellness Business Insider’s Club.

It’s so exciting to see their growth and the transformation of their businesses. We wanted to give you a glimpse into what we have observed to be 3 stand-out qualities of successful wellness business owners, so you can adapt these qualities too.

In this episode, we’re sharing the top 3 characteristics or qualities we see in successful wellness business owners and give you specific examples.

#1. They aren’t tied to the outcome and they don’t feel like a failure when things don't go well. They’re open to testing things and taking action without it being perfect

#2. Not doing all the things – focusing on fewer things and doing them well.

#3. Knowing your niche – cut through the noise and get your message in front of the right people

When you implement these 3 concepts, you will be more productive, take more action, feel less scattered and stressed and see faster growth in your business.

Be sure to sign up for the VIP wait list for The Wellness Business Insider’s Club to be notified when we open doors on Feb. 1st and get an invitation to our upcoming LIVE training series called: “The Secrets to Turn Your Health Coaching Hobby into A Profitable Business”

Links to Resources:

EP133: Reframing Limiting Beliefs to Transform Your Life and Your Business with Jen Casey Dec 31, 2019

Show notes

Building a profitable wellness business not only takes solid marketing strategies, but it also requires an approach that comes from mindset and perspective. In this episode, we’re thrilled to welcome Jen Casey, a business strategy coach and host of the Inner Boss Podcast, to share her expertise on reframing limiting beliefs to transform your life and your business.

With a brain-based, psychology-backed approach to business, she walks us through how to build your successful wellness business with an eye on an abundant mindset.

You’ll discover:

How to reframe limiting beliefs to transform your life and your business
The importance of confidence and how it plays a role in building a successful business
How to overcome fears of making decisions because you worry about making the wrong ones

This episode is packed full of useful and actionable tips that will help you transform your mindset and push your business forward, so you won’t want to miss this one!

Links/Resources mentioned on the show:

Jen’s Website

Links to Resources:

EP132: Planning Your Customer Journey for Improved Client Attraction Dec 24, 2019

Show notes

One of the foundational parts of a profitable wellness business is having a customer journey for improved client attraction, enrollment and retention. But what exactly is a customer journey and how do you even begin developing one?

In this episode, we are diving deep into what a customer journey is and how it will help the sales in your wellness business. We’re also sharing the step-by-step customer journey that we have set up to attract future clients of the Wellness Business Insider’s Club and what steps to take to implement these strategies in your business.

After listening to this episode, you’ll know:

What a customer journey is and how it increases sales in your wellness business
How you use a customer journey to grow your email list and convert those people to paying clients at a much quicker rate
The process we’ve taken to build our own customer journey leading to the Wellness Business Insider’s Club
The 5 steps every customer journey must include to be effective
The two ways that you can use the customer journey process to help your clients see better results

Whether you’re just getting started or you are a seasoned health coach, after listening to this episode you’ll be crystal clear on what a customer journey is and the role it plays in making your business profitable.

If you’re interested in learning more about developing your customer journey and access to our new 4 Core Pillars of a Profitable Wellness Business, be sure to join our waitlist to be notified when the doors to the Wellness Business Insider’s Club reopen in February, 2020.

Links to Resources:

Freebie: “Craft A Marketing Message That Your Ideal Health Coaching Clients Can’t Resist”

EP131: The Importance of Having a Marketing Message that Speaks to and Attracts Your Ideal Client Dec 17, 2019

Show notes

If potential clients aren’t recognizing you and your programs as the solution to their pains and problems, your marketing message could probably use some work. Having a clear and specific marketing message is essential for your health coaching business. Your business isn’t going to grow much if you’re just some general health coach out there who is offering programs that anyone could take.

You need to stand out and position yourself as the go-to expert for your skills and experience so that you’re attracting your ideal clients, and to do that, you need to develop a marketing message that actually speaks to them specifically. It’s essentially a cross between your elevator pitch and your tagline!

In this episode, you’ll learn:

Why you need a clear marketing message that speaks to and attracts your ideal clients
How to develop a one-line description of who you help, how you help and the results they could get from working with
How we developed our own marketing messages and how it impacts our client attraction and program enrollment

This episode is perfect for anyone who feels like they aren’t attracting enough or the right clients, so tune in to find out how you can change that with just a few simple steps!

Need even more guidance? Check out this free resource to walk you through the 3-step process that only takes 30 minutes (or less!): “Craft A Marketing Message That Your Ideal Health Coaching Client Can’t Resist.”

Links/Resources mentioned on the show:

Links to Resources:

Freebie: “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability”

EP130: The #1 Thing That is Sabotaging Your Success as a Health Coach Dec 10, 2019

Show notes

Have you wondered what might be holding you back from reaching your business goals?

You may think the fact that you don’t have a website yet or you haven’t figured out what software to use for your online program is holding you back from attracting your ideal clients, but the truth is that you can build a profitable wellness business without those things… as long as you’re focusing on the right things, making decisions and taking bold action consistently.

When there are so many things we could be doing, it can be overwhelming sometimes to figure out what we should be doing. When we feel frazzled and confused, making decisions can feel hard. Having a clear and intentional strategy for attracting clients, and turning your fans and social media followers into loyal clients is key, and that’s what this episode is all about.

In this episode, you’ll discover:

What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs
Our step-by-step process for making the best decisions in our business and figuring out what to focus on
Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients and building both trust and rapport with your audience.

If you want to learn how to focus on the right things in your business, make the best decisions and take action on the things that will move your business forward, tune in now!

If you want a simple 5-step formula for consistently turning followers into paying clients to build a profitable wellness business, download our free roadmap, “From Follower to Paying Client: A Health Coach’s Roadmap to Profitability.”

Links/Resources mentioned on the show:

Links to Resources:

EP129: You Don’t Need A Big List To Get Clients If You Have At Least One Good Workshop Dec 03, 2019

Show notes

Workshops are one of the best and top client attracting methods that constantly recommend and that is because when Karen was a health coach, she actually grew her practice using workshops.

In fact, starting out with 0 email list subscribers, Karen built her email list to more than 2,000 ideal client subscribers, booking discovery calls and enrolling clients into her coaching program on a regular basis… all thanks to workshops!

In this episode, we’re sharing the power that workshops can bring to your client attracting strategies even if you don’t have a big email list. All you really need is at least one good workshop!

After listening, you’ll know:

Why workshops are such a great client attracting method to grow your email list and consistently enroll new clients in your programs
How Karen built her health coaching practice mostly using workshops
The 3 main reasons workshops work so great
How to create workshops that attract the right clients so you’re building your community of ideal clients

If you’re ready to start building your list with ideal client subscribers and consistently enroll new clients using workshops, this one’s for you!

Links/Resources mentioned on the show:

Karen’s Done-For-You Wellness Workshops – Use coupon code NEWYEAR at checkout for 40% off!

Links to Resources:

EP128: Behind the Scenes of Our In-Person Business Planning Sessions Nov 26, 2019

Show notes

The online business world is growing fast, but how do you best plan and implement your business goals when you’re virtually working with a team or partner?

We don’t think it would come as much of surprise that we text and chat on the phone almost daily. After all, there are a lot of moving parts involved in running the podcast and our monthly membership, the Wellness Business Insider’s Club.

We’ve found that meeting up a few times a year works best for us. In this episode, we’re breaking down our in-person business planning to give you a behind the scenes look on how we do our business planning sessions.

We’re sharing what we do before and during our planning sessions, including:

How we choose the perfect location that allows us to be the most productive
How we structure our planning sessions by making a prioritized list of our goals and objectives
How we use the opportunity of being together in person for pictures to use on social media
And making it FUN for you and us by going live together in our membership group and podcast Facebook page (this is one of our favorite things to do when we get together in person!)

If you’ve wanted to know how we make our podcast and monthly membership program work even when we live on opposite sides of the country, you’ll want to check out this episode!

Links to Resources: