The Wellness Business Podcast

5-Day Live Training Series Checklist

EP97: 5 Day Live Training Series Case Study Apr 23, 2019

Show notes

We love to spotlight people who are having success so we can share it with you for inspiration. In today’s episode we’re flipping the spotlight on us so we can share a behind-the-scenes look at our recent 5-day live training series launch.

A few months ago, we did something that we never did before. We created a 5-day live training series as a way to promote our Wellness Business Insider’s Club. Our goal was to add 100 new paying clients to the membership. We had 1,100 people enroll in the free training series and welcomed 117 amazing new members inside the Wellness Business Insider’s Club!

We’re breaking it all down for you to share exactly what we did and how we did it, so you can model this in your business for your next launch or promotion.

We’re sharing how we:

Promoted the training series to get 1,100 people signed up

Added giveaways and prizes to make it fun
Kept engagement high in the Facebook group
Decided on what bonuses to include to add urgency to our paid offer
Promoted our paid program that exceeded our goals
Used a Facebook “Watch Party” to boost engagement and sales

Had a blast along the way

Plus, some additional strategies we used to help make our launch a huge success.

Listen in to see how you can implement some of this in your business!

Freebie:

Links to Resources:

The Wellness Business Insider’s Club

EP96: Wellness Business Podcast: How Shannon Enrolled 15 Clients in 45 Days Apr 16, 2019

Show notes

We are incredibly excited to speak with and be inspired by Shannon Hansen, a holistic wellness practitioner who recently enrolled 15 clients in her program in only 45 days. Listen as Shannon tells us the story of how exactly she made it happen!

In this episode, we talk about:

The simple steps and aha moments that led to kicking off her business
How Shannon used speaking at conferences as a way to share her message
Being clear on who her ideal client is, and how to find them
Structuring her program in a way that will help her clients the most
Where Shannon’s business was a few short months ago and where it is now

Get ready to be inspired with great ideas you can use in your business!

Shannon’s website:

RESOURCES:

EP95: Ask Us Anything Apr 09, 2019

Show notes

Welcome to another Ask Us Anything episode! Our podcast usually focuses on one major idea each episode, so we love having the opportunity to cover a range of different topics and answer the questions most important to you. Also, we know if one person has a question, someone out there has the same issue!

Today we’re discussing what to do when you’re showing up on social media but still not getting clients, how to stand out on social media, what kind of content new business owners should offer, and how to create topics that grab attention. We know many of you will relate to these issues and hope you find some valuable takeaways!

In this episode, we talk about…

The importance of sharing content and solutions for a specific pain point of your client
What it means to send the right message with the right offer to the right audience
Why you should build your email list before launching a new program
The benefit of marketing that creates a “fear of missing out” for your audience
How understanding and using your gifts and talents allows you to stand out
The difference between a general health coach vs. one who serves a specific audience
Different ways to create interesting topics to hook your audience
What it means to show up as a coach who understands what they have to offer

We shared 3 ways to become the go-to person in your niche. Remember, don’t worry about what other people are doing! Focus on who you help and how you help them.

1: Be clear and confident about who you serve.
2: Provide a clear and compelling message or solution for your target audience.
3: Provide valuable free content and offers that lead them to your paid programs.

Resources and Links mentioned on the show:

Book: Rise of the Youpreneur, by Chris Ducker

EP94: 3 Types of Nurturing Content You Should Create that are Proven to Warm Up Email Subscribers Apr 02, 2019

Show notes

Today’s episode focuses on content and is another valuable piece of our 5 Day Live Training series. Without great content, your email subscribers will begin to unsubscribe and your business will suffer. We know many of you struggle with creating new and nurturing content and often forget it’s extremely beneficial to repurpose your content. So, we dedicated all of Day 4 to making content as simple for you as possible!

In this episode, we talk about…

3 common struggles with content creation
The difference in marketing to complete strangers versus a warm audience
3 types of new and nurturing content that will help warm your audience
The importance of being intentional with your content and using your own style
Examples of content strategies and what works for the Wellness Business Podcast
The value of repurposing content and keeping a master list of your content items
Action item for increasing your content creation and types of content upgrades
Common questions and suggestions regarding blog, website, and social media content

Here are 3 types of content to consider when you feel like you have nothing to write about or just feel stuck. Remember, it’s up to you to research and take action to REPURPOSE or create content that will benefit your ideal client!

Content Type 1: Blog posts: Should be weekly, short, and filled with valuable content.
Content Type 2: Social media posts: Should definitely inspire, entertain, or educate in order to increase brand awareness.
Content Type 3: Emails: Send them weekly in order to increase engagement across all platforms—social media, blog post, website, etc.

Links to Resources:

EP93: 3 Simple Strategies to Name Your Free Offer That Results In More Subscribers Mar 26, 2019

Show notes

If you want to get more people signing up for your free offers, it’s critical to come up with a compelling title that will grab the attention of your ideal client. The title is often the only thing that helps people decide if it’s right for them or not. The title should take as much (or more) consideration as the actual content of the freebie. You could have the most amazing resource, but if the title doesn’t resonate with your audience, you’re going to have a very difficult time growing your email list.

But no worries!

In this episode, we’re sharing the 3 key strategies to naming your free offer that result in more subscribers!

In this episode, we talk about…

• 3 key components to consider naming your free offer • The value of focusing on specific problems or struggles your client faces • Examples of great free offer titles • Action items to consider when naming your ideal client and free offer

Be sure to give this episode a listen to hear our key strategies to name your free offer that result in more subscribers!

Links to resources:

Lori’s Free Guide: How to Create a “Must Have-It” Lead Magnet that Converts

EP92: Creating “Must Have” Lead Magnets That Convert with Lori Kennedy Mar 19, 2019

Show notes

Welcome back for another episode of the Wellness Business Podcast! We get so many questions about freebies, giveaways, free offers—whatever you want to call them—and how to create an offer that people want AND also grows your email list. Today, we are so excited to have Lori Kennedy return to the show as she shares how a strong lead magnet can provide value to you and your client and give your free offer the boost it needs!

In this episode, we talk about…

What a lead magnet is and why your audience needs one
Why lead magnets need to be specific and connect to the problem your program solves
The significance of the words and language you use to promote your lead magnet
Lori’s 3 step process for creating a lead magnet
The value of understanding the client’s journey and providing baby steps of relief
Suggestions for what to include in your lead magnet
Recommendations for your email follow-up and nurture sequences

Here are the steps to Lori’s process for creating a successful lead magnet. Be sure to listen as we explain each one, give examples and share some of our top resources to make it easier for you.

Step 1: Create content specific to the issue your ideal client knows that they have—not what you think it is.
Step 2: Content should solve an immediate problem and it should be actionable! Clients don’t want to learn about their problem, they want to do-fix-stop-solve their problem!
Step 3: Your lead magnet should open up to a bigger problem. It introduces the root cause problem and provides a way to make a connection to your program.

Freebie:

Links to resources:

Checklist-11 Ways to Book Discovery Calls

EP91:11 Ways to Book Discovery Calls Mar 12, 2019

Show notes

One of the biggest keys to your success as a wellness business owner is the ability to book discovery calls. However, we understand booking discovery calls is also a key struggle because the calls can feel awkward and too sales-y. We want you to feel as comfortable as possible as you invite clients to these very important calls, so we created a checklist to make the process of discovery calls easier!

In this episode, we talk about…

Why it’s common to feel resistance to making discovery calls
How practicing discovery conversations can help build your confidence
How to reach out to your current email subscribers and offer a discovery call as a way to move their customer journey forward.
Winning Calls to Action to generate interest and easy ways to connect with you
Using your Facebook group to invite “warmed leads” to a discovery call.
And much more!

Freebie:

Links to resources:

The Ultimate Checklist for Running a Successful Facebook Group

EP90: 5 Ways to Troubleshoot Lack of Engagement in Your Facebook Group Mar 05, 2019

Show notes

Many of you have created Facebook groups but struggle with getting group members to actually post, ask questions, or engage with each other. We’ve been running Facebook groups focused on wellness businesses for several years and want to share our experience to help you build your Facebook group community and increase engagement!

In this episode, we talk about…

The difference between a Facebook group and a Facebook page
The importance of being selective of who may join your group
5 Tips to help build your Facebook group community
The value of your Facebook group analytics
The benefits of the Wellness Business Insider’s Club
How to use different social media platforms to highlight your Facebook group
Why your Facebook group needs a title and theme that appeals to your ideal client

Use these 5 tips to help increase engagement in your Facebook group. We encourage you to go back and listen as we give examples and explain each step.

Be sure your group is set to closed and not public.
Invite people by sharing your link, but don’t add people without their permission.
Each post should include a specific and clear call to action.
Send a monthly email highlighting your group’s hot topics and a link to any replays.
Show up in your group consistently and set the example.

Freebie:

Links to resources:

CutStory App

More Apps for Instagram

5 Steps to Getting Interviewed on Podcasts

EP89: Insider Secrets for Getting Booked as a Podcast Guest Feb 26, 2019

Show notes

Most listeners understand the value of podcasts, but few recognize the value of actually being ON a podcast. Today, we discuss why getting interviewed on a podcast is a great way to grow your business. We provide tips on how to contact hosts as well as what to include and what to avoid in your interview pitch. We also share 5 easy steps to help you get as many interviews as possible!

In this episode, we talk about…

The valuable benefits of being on a podcast
5 Steps to help you get booked on a podcast
What to include in your application/request form
How to build your podcast guest interview resume
Suggestions for what to do after you’re a guest on a podcast
Action items to add to your weekly marketing strategy

Use these 5 steps to get interviewed on a podcast. We encourage you to go back and listen as we give examples and explain each step.

Step 1: Determine 3-4 specific topics you can easily talk about for an interview.
Step 2: Find a podcast that’s a good fit for you. Don’t pitch to every podcast!
Step 3: Listen to previous episodes and research the podcast before your pitch.
Step 4: Follow the podcast and host on social media and engage with their content.
Step 5: Contact the podcast host or ask for an introduction through a mutual contact.

Freebie:

Links to resources: