The Wellness Business Podcast

Episode 25 – How to Use Facebook Groups to Grow Your Business

EP80: Case Study: The Secret Behind Heather's Coaching Success Dec 25, 2018

Show notes

As a follow up to Part 1 in our previous episode, we continue talking with Heather about how she builds and maintains her wellness business. We strongly recommend listening to Episode 79 and Episode 80 back to back to get the most insight on the ideas Heather shares for both new and experienced business owners.

Heather Woodruff is a certified nutritional practitioner and digestion guru. She loves supporting women to live wild and IBS free through deep digestive healing so they can stop managing and start healing. She’s the founder of Heather Woodruff Nutrition and spends her days coaching clients one-on-one or through online group programs, giving talks in the community, teaching cooking classes, and running health-focused workshops. She is also the creator of the powerfully effective 3 Day Meal Plan for IBS Flare-Ups and The Natural IBS Support Facebook Group.

This is an “Ask Heather Anything” session for those interested in practical strategies that will help grow or market your business.

In this episode, we talk about…

How to connect with others in your industry
Ways to discover opportunities to collaborate
Why you should have clear requirements for collaborations
The impact of program names that describe end results
Lessons Heather learned from her recent launch experience
Tips for and benefits of taking part in live events
The power of consistency and showing up

Links to additional episodes:

Episode 26 – How to Market and Fill Your Facebook Group

Episode 55 – 3 Simple Steps to more Facebook Page engagement

Resources and Links mentioned on the show:

Heather Woodruff Nutrition

Heather’s Instagram

Heather Woodruff Nutrition

EP79: Case Study: How Heather Uses Workshops to Fill Her Programs Dec 18, 2018

Show notes

Our topic today will give you some great ideas for the new year on how to get in front of people and get clients! Today’s episode is all about workshops. Workshops are how Karen grew her own health coaching business back in 2011. For a straight year, Kathleen hosted workshops once a month, and during that time, she grew her email list from zero to 2,000 ideal client subscribers. It was an intentional strategy that required consistency and it worked really well.

Our guest today has taken the workshop strategy to an entirely new level. Heather Woodruff is a certified nutritional practitioner and digestion guru. She loves supporting women to live wild and IBS free through deep digestive healing so they can stop managing and start healing. She’s the founder of Heather Woodruff Nutrition and spends her days coaching clients one-on-one or through online group programs, giving talks in the community, teaching cooking classes, and running health-focused workshops. She is also the creator of the powerfully effective 3 Day Meal Plan for IBS Flare-Ups and The Natural IBS Support Facebook Group. Heather will share how she has used workshops to generate revenue, grow her email list, and enroll new one-on-one coaching clients into her program.

In this episode, we talk about…

The benefits of understanding your ideal client, marketing message, and specific niche
How to use a call to action to begin your workshop
In person events vs. online events
Transitioning from free workshops to paid workshops and how to price your workshop
Value of offering a workshop series and tips for managing your schedule
Heather’s Top 3 Tips for Workshop Success
Heather’s mindset and confidence before and after becoming a coach
Outreach strategy to build your workshop opportunities

Resources and Links mentioned on the show:

Natural IBS Support Facebook Group

Heather’s Instagram

Episode 66 – 3 Simple Steps to More Facebook Page Engagement with Amanda Bond Episode 42 – The Only 4 Facebook Marketing Tools Needed to Build a Wellness Business Episode 25 – How to Use Facebook Groups to Grow Your Business

EP78: Ask Us Anything with Karen and Kathleen Dec 11, 2018

Show notes

We’re back with another episode of Ask Us Anything! We’re going to take the questions you submitted and give you both of our perspectives on the answers. We love these episodes because we love hearing from you, and it’s also fun for us to help with specific questions where you might be feeling stuck.

Today, we’re going to cover how to reach beyond your friends and family to get clients, what to post on your Facebook page versus your Facebook group, and how to create the perfect free offer that provides enough value but also doesn’t give away too much information. These are really good questions and no matter where you are in your business, we think you’ll get something valuable from this episode!

In this episode, we talk about…

Campaigns, challenges, and events you can build to get noticed by other people
Tips for using Facebook groups to share information and inspiration
The benefits of using a Facebook business page
The importance of knowing your ideal client
Suggestions for creating a simple freebie
Recommendations for blog posts

Resources and Links mentioned on the show:

What level livestreamer are you?” Quiz and videos

If you have a question for us, we want to hear it! You can either post it on our Facebook page at the Wellness Business Podcast, you can DM us there, or you can email us at info@wbpodcast.com.

EP77: Starting a Wellness Business Brand From Scratch Dec 04, 2018

Show notes

For this episode, Karen and Kathleen welcome back one of their favorite business mentors, Ryan Lee. He is the author of The Millionaire Workout, Passion to Profits, was featured on the front page of The Wall Street Journal, and has been called “the world’s #1 lifestyle entrepreneur” by Entrepreneur.

Ryan understands what it means to build your business from scratch and shares a behind-the-scenes look for those interested in starting a brand-new business. He defines what a brand entails and discusses how to know whether to establish a personal brand or a company brand first. Ryan also explains the importance of a brand’s vibe and building your brand before you build your product.

In this episode, we talk about…

Finding the vibe of your brand
Knowing what niche your brand will serve
Product testing and listening to the market
Front-end products that generate customers
New strategies to build brand awareness
How to leverage other people’s audiences

Resources and Links mentioned on the show:

Rewind Superbar

Use coupon code: wbp20 for 20% off your order of Rewind Super Bars.

Health coaches interested in offering Rewind Superbars to clients, email Kate@rewindtoday.com

Resources:

Livestreaming Pros Website

Livestreaming Pros Facebook Page

EP76: Small Win Your Way to A Successful Wellness Business Nov 27, 2018

Show notes

Today’s episode is all about revelling in small wins. We have had this topic in the works for awhile now, because owning your own business, especially a wellness business, can be tricky; everything feels so incredibly personal. Our businesses ARE personal. Your business is a reflection of you and your brand is definitely a reflection of you. This episode is going to help you find a way to separate you the person, from you the brand.

In this episode you’ll get solid strategies on how to small win your way to a successful wellness business. No one goes from zero social media followers to ten thousand followers overnight, just like no one goes from zero clients to a full schedule. A lot of times, we actually think that’s the case, so we’re going to debunk that belief today. We’ve noticed that many of you are white-knuckling your way through building your business. We experienced the same thing when we started our businesses, too, and we want to let you know what you’re experiencing is totally normal.

In this episode, we talk about…

Overcoming the struggles of building your own business
What it means to have an “All In” or “Not In at All” mindset
How little quits add up and sabotage your success
The power of little commitments and building your way to success

Here are the 10 tips we shared in the episode. Be sure to listen as we explain each one, give examples and share some of our top resources.

1. Pick one or two social media platforms 2. Set your work schedule 3. Delegate 4. Focus on actions that bring clients 5. Keep a to-do list and review it the night before 6. Systematize 7. Be selective of your commitments 8. Implement what you learn 9. Set goals and deadlines 10. Schedule down time to recharge

Resources and Links mentioned on the show:

Fiver

Upwork

MailChimp