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    Business

    The Wellness Business Podcast

    The Wellness Business Podcast was created specifically to focus on the core principles of building a profitable wellness business. Each weekly podcast episode is filled with action steps and case studies dedicated to one core principle of business to get new clients, grow a responsive email list, increase brand awareness, generate more income, launch new products and learn the latest social media strategies.

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP88: How to Use Bonuses to Boost Programs Sales - Part 2 Feb 19, 2019
    Show notes

    This episode is Part 2 of our two-part, high-value series so be sure to go back and listen to Episode 87! For Part 2, we’re breaking down which bonuses are right for your program and how to strategically package and position your offer for the greatest number of sales. Just like Part 1, we highly recommend listening to this whole episode once and then listen a second time to take notes and start planning how to use these strategies for your program. Also, don’t forget to click and download the amazing resource we’ve created to help you determine your bonus package for your next program!

    In this episode, we talk about…

    • 4 Questions to determine if your bonus is intentional and supports your core program
    • How bonuses can help decrease buyer’s remorse and refund requests
    • 4 Ways clients benefit from the combined resource of your program and bonus package
    • Different types of bonuses to use for your sales campaign
    • The importance of building your bonuses as your program grows and changes
    • Why you should be clear about your bonus delivery schedule
    • Options for how to deliver bonuses to your clients
    • The benefits of affiliate or joint-venture bonuses
    • Action items to help you easily use bonuses in your program

    Freebie:

    The 4-Phase Blueprint: How To Create “Sales Boosting” Bonus Packages

    Links to resources:

    Wellness Business Insider’s Club

    Karen’s Facebook Group

    Karen’s Instagram

    Kathleen’s Facebook Group

    Kathleen’s Instagram

    The Wellness Business Podcast Facebook Page

    The Wellness Business Podcast Instagram


    EP87: How to Use Bonuses to Boost Programs Sales - Part 1 Feb 12, 2019
    Show notes

    This episode is Part 1 of a two-part, high-value series that we know will benefit so many listeners! You should always be adding bonuses to your sales campaign, so Part 1 focuses on what program bonuses are, why they are a key component to selling more programs, and how to avoid common mistakes people make when adding bonuses to their offer. We encourage you to listen to this episode all the way through and then listen again so you can take notes and brainstorm on how to implement a more robust bonus plan into your next promotion. And as a “bonus” for you—we’ve created an awesome resource to help you determine your bonus package for your next program!

    In this episode, we talk about…

    • The power of bonuses and how they can turn a maybe into a YES
    • The benefits of adding the right bonus to your program
    • The 4 common types of bonuses to consider adding to your program
    • Common mistakes to avoid when adding bonuses to your program
    • The importance of planning your bonuses as you plan your entire sales campaign

    Freebie:

    The 4-Phase Blueprint: How To Create “Sales Boosting” Bonus Packages

    Links to resources:

    Wellness Business Insider’s Club

    Karen’s Facebook Group

    Karen’s Instagram

    Kathleen’s Facebook Group

    Kathleen’s Instagram

    The Wellness Business Podcast Facebook Page

    The Wellness Business Podcast Instagram


    Bonus Episode: The #1 Way to Grow Your Email List Today Feb 06, 2019
    Show notes

    For more information on The Wellness Business Insiders Club visit: www.wbinsidersclub.com


    EP86: List-Building Troubleshooting: Why More People Aren't Signing Up for Your Free Offer Feb 05, 2019
    Show notes

    If you’ve ever tried to build an email list for your program by using a free offer and were disappointed with results, this episode is for you! Your email list is crucial—email marketing is alive and well and still the number one driver of revenue for many successful businesses. We understand the value of having more subscribers, so today we are addressing 5 commonly asked questions with 5 easy recommendations to help boost your email list building efforts. We want to help you transform your current strategy into a lead generating machine!

    In this episode, we talk about…

    • What a free offer entails and the value of an email list and email marketing
    • Recommendation 1: Be sure offer ONE solution for ONE small problem
    • Recommendation 2: Use a clear call to action with simple, direct language on your landing page
    • How to test if your offer clearly addresses who it’s for and what problem it solves
    • Recommendation 3: Email your list at least once a week and do not worry about unsubscribers
    • Recommendation 4: Use software programs to help your landing page get the highest conversion of email list subscribers
    • Recommendation 5: Scale down your content, include a specific call to action and use it to attract visitors to your website, freebies and email list

    Links to resources:

    Aweber

    LeadPages

    Wellness Business Insider’s Club

    Karen’s Facebook Group

    Karen’s Instagram

    Kathleen’s Facebook Group

    Kathleen’s Instagram

    The Wellness Business Podcast Facebook Page

    The Wellness Business Podcast Instagram


    EP85: Secrets to Launching a Successful Podcast Jan 29, 2019
    Show notes

    We are so excited about this episode because quite a few people have requested an episode about podcasting! If you’ve considered launching a podcast or already have one, this episode is full of strategies to help you build an audience and increase your listeners and subscribers. We know what it’s like to create a podcast from scratch and want to show you how to get 10,000 podcast downloads in 30 days!

    In this episode, we talk about…

    • How the Wellness Business Podcast started
    • 3 Critical considerations to review before launching a podcast
    • 3 Phase Launch Strategy for podcasts: Prelaunch, post launch, and ongoing
    • How to leverage your email list, connections, relationships, and social media followers to increase your listenership
    • Simple strategies to gain 10,000 podcast downloads in 30 days
    • Impact of listener loyalty
    • Why you should outsource as much work as possible for your podcast
    • Action items to take if you decide to launch your own podcast

    Here are the 3 considerations we shared in the episode. Take some time to review each consideration and listen as we discuss each one and share some of our top resources to make starting a podcast easier for you.

    • Consideration #1: Know your niche and know what they want.
    • Consideration #2: Pick a podcast name that clearly defines who you are and what you offer.
    • Consideration #3: Use a logo and artwork that clearly represents your podcast.

    Freebie:

    How to Get 10,000 Podcast Downloads in 30 Days

    Links to resources:

    Free Podcasting Course from John Lee Dumas (affiliate link)

    Tech mock-up images

    Customized mugs, t-shirts, hats and more

    Link to our podcast “preview” episode on YouTube

    Podcast editor (Travis Brown at Podcast Buddy)

    Wellness Business Insider’s Club

    Karen’s Facebook Group

    Karen’s Instagram

    Kathleen’s Facebook Group

    Kathleen’s Instagram

    The Wellness Business Podcast Facebook Page

    The Wellness Business Podcast Instagram


    EP84: A Behind-The-Scenes Look at our Peer-Run Mastermind Jan 22, 2019
    Show notes

    Bonus Episode - Join our Free 5-Day Training Series Jan 21, 2019
    Show notes

    Sign up for the Free 5-day Training Series here: http://www.wbpodcast.com/5day/


    EP83: Case Study: How Andrea Enrolled 3 New Ideal Clients After Defining Her Niche Jan 15, 2019
    Show notes

    It’s already the middle of January and 2019 is in full swing! We want you to get all that you can out of this year for your business and know many of you struggle with narrowing down your niche and ideal client. Today, we welcome Insider’s Club member Andrea Dahlman to share how she figured out her niche, attracted three new clients in ONE week, how she surpassed her goal of filling her online program and much more!

    In this episode, we talk about…

    • How the Insider’s Club helped Andrea focus on her ideal client
    • The exhaustive nature of trying to be everything to everyone
    • What changes Andrea made to narrow down her niche
    • The significance of recognizing your expertise
    • How Andrea handles one on one clients and promotes her online program
    • The power of being committed to action and not being tied to results
    • Andrea’s process for successful implementation and using a client portal
    • Andrea’s recommendation for investing in your business through the Insider’s Club
    • Strategies and skill sets offered in the Wellness Business Insider’s Club

    Resources and Links mentioned on the show:

    Andrea’s Website

    Practice Better (Client Management System) Use code: CLEARDESK20 for 20% off your first 4 months!

    The Wellness Business Insider’s Club

    Karen’s Facebook Group

    Karen’s Instagram

    Kathleen’s Facebook Group

    Kathleen’s Instagram

    The Wellness Business Podcast Facebook Page

    The Wellness Business Podcast Instagram


    EP82: A Sneak Peek Inside The Wellness Business Insider's Club Jan 08, 2019
    Show notes

    In late 2018, Karen and Kathleen raised their commitment to listeners to an entirely new level by launching the Wellness Business Insider’s Club. Today’s episode is a real treat full of aha moments and valuable content for those really wanting to understand the process of narrowing down your ideal client and marketing message to help build your business.

    Enjoy exclusive VIP access as you take a glimpse into the Wellness Business Insider’s Club!

    In this episode, we talk about…

    • Understanding a specific problem of your client vs. using implied, generic label for client
    • Value of knowing search words your ideal client uses
    • Market research using Facebook pages, live streams, and targeted ads
    • Importance of narrowing your target market to one target audience
    • How to know if you should separate or integrate different ideal client identities
    • Knowing what sets your coaching apart and what offer/product to lead with
    • Clearly labeling what you do for your clients based on your expertise and methodology
    • Benefits of joining the Wellness Business Insider’s Club

    Resources and Links mentioned on the show:

    Wellness Business Insider’s Club - http://www.wbinsidersclub.com/

    Karen’s Facebook Group -https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Karen’s Instagram - https://www.instagram.com/karenpattock/

    Kathleen’s Facebook Group -https://www.facebook.com/groups/healthcoachpeers/

    Kathleen’s Instagram - https://www.instagram.com/kathleenlegrys/

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    The Wellness Business Podcast Instagram- https://www.instagram.com/thewellnessbusinesspodcast/


    BONUS! Top Tips for Planning a Successful 1st Quarter Jan 04, 2019
    Show notes

    Wellness Business Insider’s Club - http://www.wbinsidersclub.com/

    Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/

    Karen’s Instagram - https://www.instagram.com/karenpattock/

    Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/

    Kathleen’s Instagram - https://www.instagram.com/kathleenlegrys/

    The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/

    The Wellness Business Podcast Instagram

    https://www.instagram.com/thewellnessbusinesspodcast/


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